A new year brings new opportunities for global tourism. UNWTO has identified the priorities for the sector: investments, education, youth empowerment, and sustainability. In 2023, with the support of its Members, the Organization successfully laid the foundations for all these priorities to be advanced or realized over the year ahead.

2024 looks set to be the year international tourism returns to pre-pandemic levels, capping a rapid and remarkable comeback. UNWTO has set the direction of travel, evolving its Programme of Work and moving even closer to its Members on the ground. Now, it’s time to look ahead and build a sector that offers even more for even more people and communities while also focusing on this year’s World Tourism Day Theme: Tourism and Peace.

1. Advancing Priorities and Moving Closer to Members
2. Resilience and Reliability
3. Spotlight on Investments
4. Education and Youth Empowerment
5. A stronger, more global Organization
6. The global voice of tourism for sustainable development
7. Diversifying Tourism’s Benefits
8. Building on a Year of Firsts
9. Building for a Better Future