The Travel Experience Trend Tracker focuses on the in-destination travel experiences industry. It includes the following data sources:

• Proprietary product and market research by GetYourGuide
• Chattermill data on 3.1M verified GetYourGuide reviews with comments
• GetYourGuide platform data

• Why reviews matter for travel experiences
• How reviews impact customer decisions and bookings
• Explorer travellers: key audience driving the market
• Best practices for getting more and better reviews
• Insights by activity type and country
• Strategic tips to improve ratings and avoid negative feedback