**Travellers are trading gifting for getaways. **

As retail sales cooled post-holidays, travel bookings surged globally in Q1 2025—led by OTAs in the Americas and high-value hotel stays in APAC. Marketers who show up early and stick around can catch this momentum as intent steadily climbs.

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**They’re planning with purpose and booking when the time feels right. **

Longer booking windows for extended stays coexist with a rise in last- minute decisions—especially in the U.S. and U.K.—making consistent presence and relevance more critical than ever.

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**Rising prices aren’t slowing demand, just changing how it shows up. **

Half of travellers still see travel as essential, even as 4 in 10 adjust plans to find more value. From booking early to traveling off-season, today’s travellers are smart, flexible, and cost-aware.

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**December intent turns into January action. **

Travellers who browsed but didn’t book in December are four times more likely to convert in Q1—creating a powerful retargeting window to turn interest into itineraries.

1. Seasonal Travel Patterns
2. Booking Behavioural Shift
3. Traveller Personas
4. Budget Meets Bucket Lists