10.2 How to Engage your Visitors with New Technology

With this template, you are going to explore new technologies to implement in your destination based on four examples from destinations who created innovative solutions for their visitors.

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I Amsterdam, the DMO of the dutch Capital, took a digital approach to tackle overtourism, displaying live waiting-times for popular attractions on their website.

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The Swiss ski resort of Laax created an application with a gamification approach aimed at engaging their visitors more and make them compete on the slopes to collect points that they can spend to purchase food and drinks as well as merchandising.

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Paris-based Timescope has installed around the city of Paris some observation stations that let visitors experience the city as it was in the past, while the Spanish Pastview, instead, provides guided tours of Sevilla in which visitors can see how the city looked like in the past thanks to special AR glasses.

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The DMO of Oslo used augmented reality to bring back from the past the famous writer Henrik Ibsen through an app that tells the stories of the artist while visiting the city.

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Based on these four examples the template brings you to investigate potential uses of location-based content, gamified content and AR and VR to create more appealing visitor experiences as well as to enhance already existing ones, through the use of mobile apps or other tools.

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