3.1 Accelerating growth by scaling digitally

Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.

Scaling Digitally

Although the thought of growing by digitally scaling your business might be daunting due to the vast amount of tools and resources that can be adopted, it is, in reality, simpler than you might think.

Template material

Scaling Digitally

Although the thought of growing by digitally scaling your business might be daunting due to the vast amount of tools and resources that can be adopted, it is, in reality, simpler than you might think.

As a matter of fact, when we talk about scaling businesses digitally we merely refer to the embedding of digital technologies to improve operations, increase and optimise revenues, diversifying our offer, and all while building an innovative and resilient business model that will offer a notable competitive advantage.

Improving Internal Operations

There are many tools out there that can be used to help you improve your internal operations, that is, better plan, better collaborate, and better track the development of activities.

Below you can see a couple of the DTTT's team favourite tools for strategic planning and team collaboration:

  • Asana - It's a web application designed to help teams organise, track and manage their work. Great for project management. (Ps. You can use it for free or for a considerably low amount).
  • Airtable - It's an application combining table views, such as Excel, with team management tools. Allows for a high level of organisation for projects with highly visual elements.

Revenue Optimisation

To manage your customers and your revenues you also need to make use of certain tools to secure increased profitability. Thus, we have gathered several systems and included suggestions of our preferred tools.

If you are an activity provider who offers experiences, using an Experience Booking Software will be most appropriate. These are tools to manage availability, booking and can be of great help to improve business sales.

  • TrekkSoft. Especially useful for tour operators to connect their sales from both online and offline channels and be able to scale them.

Channel Managers are systems that allow businesses to manage their connections with distributors, synchronising several variables on the different platforms through which they offer their services.

  • Lodgify. Offers a centralised property management system to manage calendars, bookings, rates and payments.

Lastly, Ticketing & Event Software are tools that enable businesses to manage their events and ticketing efficiently to optimise their revenue.

  • eventbrite. Allows any user to create, browse and promote events.
  • Secutix. Ticketing solutions for museums, live entertainment and sports events.

Diversification

The adoption of digital tools along the value chain helps businesses create events and manage their bookings efficiently, amongst others, resulting in a diversification of their offerings.

During the pandemic we have seen businesses that didn’t use any of these systems have to adopt new models, pivoting, and diversifying their offers through these tools.  

For example, Milwaukee Food Tours pivoted from offering face-to-face sold tours to providing virtual tours and gift boxes.

New Business Models

The result of implementing the previously mentioned solutions is the adoption of a new business model. This, paired with the digital "boom" in recent years has resulted in the emergence of many digital-first business models.

Furthermore, many businesses are shifting towards subscription-based models, which build on customer loyalty and surprise elements.

  • Cuvée Privée. An extraordinary example of how a business can scale revenue and boost customer loyalty by leveraging on innovation and applying creativity to traditional subscription-based models.
  • BeRightBack. Known as the 'Netflix of Travel'. Offers subscription-based travel packages at an affordable price, removing all hassles arising from booking, planning and adding a 'surprise factor' to each trip.
Template material

Scaling Digitally

Although the thought of growing by digitally scaling your business might be daunting due to the vast amount of tools and resources that can be adopted, it is, in reality, simpler than you might think.

Template material