3.6 Maximising Technology for Hybrid Experiences

Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.

Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences. This will allow your customer to benefit from more personalisation and excellent service delivery, and you to up-seel and automate processes.

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Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences. This will allow your customer to benefit from more personalisation and excellent service delivery, and you to up-seel and automate processes.

The Contactless Visitor Journey

The way in which customers use technology, the level of familiarity and the expectation from consumers for contactless guest experiences have reached an entirely new level during the post-pandemic era.

Investment into the contactless guest experience goes far beyond solving a problem. It presents the opportunity to use data to optimise every detail of the customer journey, to build loyalty through first-party data and to offer a unique personalised guest experience at scale.

Augmented Experiences

Nowadays, augmented experiences are all around us and whilst the world has learnt to experience them remotely during the pandemic, only a few have been able to take that digital visitor experience a step further.

One of the businesses that have achieved to take it a step further is Secret City Trails, which has reinvented how visitors explore and enjoy cities by providing playful and touchless city walks.

Thinking further, gamification offers incredible potential to expand the business footprint, offer value fulfilment and consider new business models.

Real World Digital Experiences

When thinking about 'hybrid' experiences there are many opportunities to exploit.

Dyreparken is a mobile zoo app that allows visitors to make payments in a simple way, navigate the premises easily and makethe visit experience seamless - contactless visits and personalised suggestions amongst other features.
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Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences. This will allow your customer to benefit from more personalisation and excellent service delivery, and you to up-seel and automate processes.

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