4 New Content Framework

Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach.

Stories of then, the now, the next.

The old narrative won't work anymore. The healing power of what the destination can bring will triumph, whilst the values that they stand for will resonate a public seeking those who stand for something positive.

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Stories of then, the now, the next.

Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach. The old narrative won't work anymore. The healing power of what the destination can bring will triumph, whilst the values that they stand for will resonate a public seeking those who stand for something positive. Crafting the message around this will focus on identifying powerful stories which visitors can identify with.

In this series we will cover:

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Stories of then, the now, the next.

The old narrative won't work anymore. The healing power of what the destination can bring will triumph, whilst the values that they stand for will resonate a public seeking those who stand for something positive.

Template material