9.1 Partnerships & Alliances

The Sprint is the first chance you have to gather your team and start a brainstorming and ideation process to assess and implement the network of partners. To make the most of a Sprint session you should print the following template in a big format, for example, A1 or A0, and hang it on the wall in order to allow contribution from everyone in the team.

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The first section includes the identification of existing and potential partners; in the next section, it will be possible to identify the kind of relationship with these partners and if it is motivated by commercial, political or brand-related reasons. Next section enables to set the goal of the partnership, for example, if it is possible to promote the brand values, the content or a new aspect of the strategy of the DMO.

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Focusing on content, it is important to consider if there is the need to promote the partnership through storytelling and how to involve the partners in this, as well as, deciding with the partner how to develop or enhance experiences.

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The section on the right is useful to look into opportunities; first seeking for partners in and outside the industry. At the end of the sprint, you and your team will be able to come up with a list of 5 top partnerships to be enhanced or build and an initial idea on what initiative to undertake.

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