How to Gamify the Visitor Experience

A workshop on how to gamify the visitor experience with TheCamp, an incredible startup incubator in Provence in France.

Workshop Overview 🤖

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggles to take this opportunity and really do something meaningful with it, avoiding gimmicks!

Workshop Overview 🤖

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggles to take this opportunity and really do something meaningful with it, avoiding gimmicks! The DTTT has followed this trend closely, see the good and the bad, but at the heart of a good gamification strategy is pulling the right levers with smartphone technology and capabilities to get visitors or customers engage more.

Gamification is about getting to know your core audience, while at the same time fostering brand loyalty and improving the digital visitor experience. With so much potential, we will share a recent DTTT Case Study from Laax, showing how they've really mastered gamification as a core component of the destination experience, then set you on a mission to strategise and ideate the gamification opportunities which exist in your destination.

To aide with this, we're excited to have TheCamp joining us for this workshop on how to gamify the visitor experience. TheCamp is an incredible startup incubator in Provence in France, dedicated to the exploration of new technologies and how they can transform the world we're living in. TheCamp has recently demonstrated use cases for AR and AI to change and enhance the way in which we experience the world around us and will be lending that incredible knowledge to the workshop group in this session.

Have a look at the Mural Board:

Workshop Overview 🤖

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggles to take this opportunity and really do something meaningful with it, avoiding gimmicks!