Workshop Overview 🤳🏽

‍

Following closely behind their Millennial predecessors, Gen Z is the next big thing in destination marketing. A generation of true digital pioneers and social media natives, who are influencing family travel decisions and are heavily swayed by social media when it comes to deciding where they want to travel.

‍

‍

This workshop will fully explore the latest trends on visual storytelling, learning how to create the right content for the right audience, specifically focusing on capturing the attention of niche audiences and passion groups. Guided by Contiki, Tastemade and Visit Scotland, you will learn from two different perspectives, DMO and Content Publisher, looking at how content comes together in tone, format, pitch and style as well as the mediums and channels which are most prevalent amongst each audience and how to successfully engage and work with them.

‍

‍

All you need to know for this workshop 📌

‍

This workshop will fully explore the newest trends in how content is consumed amongst the Gen Z market, looking at both how content comes together in tone, format, pitch and style as well as mediums and channels which are most prevalent amongst young travellers and how to successfully engage and work with them.

‍

This is not your regular storytelling business. You will have the opportunity to discuss the first-hand experience of working with the newest channels and content trends as well as explore how to be relevant to this fast-rising travel audience.

‍