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A community of practitioners, expert facilitators and headline voices shaping how destinations approach AI. Across two days in Brussels, they'll lead keynotes, share live use cases, and host the four Zones where the real work happens.
Speakers providing the examples and strategic context of what it takes to integrate AI into internal workflows and external communication, sharing perspectives on what lies ahead for destinations.
Each of the four Zones — Strategy Room, The Lab, Debating Room and Advisory Clinic — is led by an expert facilitator. They guide the conversation, draw out the practical insight, and make sure every session ends with something tangible.
