Programme

Check out the sessions below, from interactive sprints to amazing keynotes. Programme is subject to change.

Thursday

11 April

10:00

Welcome to XDW 2024

Speaker/s

10:15

Keynote

Co-Designing Future Places

Discover how collaborative magic and the power of co-design shapes the future of destinations.

Speaker/s

11:15

Workshop

Designing Destinations

This co-design workshop empowers you to build effective engagement strategies with all stakeholders.

Speaker/s

12:10

Keynote

Stewardship Connecting Visitors and Locals

This session explores stewardship as the bridge between locals and tourists.

Speaker/s

12:55

Lunch Break

Speaker/s

14:30

Keynote

Driving Demand With AI Generated Storytelling

Dive into the cutting edge of AI-powered storytelling, the next frontier in tourism marketing.

Speaker/s

15:20

Workshop

Designing AI Storytelling Strategies

This co-design workshop empowers you to explore the potential of AI-generated storytelling.

Speaker/s

16:00

Coffee Break

Speaker/s

16:30

Panel

Conversational Marketing and AI, the Death of the Ambassador?

Dive into the contrasting worlds of brand ambassadors and AI conversational marketing.

Speaker/s

17:05

Workshop

Maximising Brand Impact

This interactive co-design workshop delves into the evolving landscape of brand advocacy.

Speaker/s

Friday

12 April

10:00

Welcome to XDW Day 2

Speaker/s

10:15

Panel

How to Succeed With Viral Content

Discover how to create innovative viral content and capture viewers' attention.

Speaker/s

11:15

Keynote

Creating Experiences for the XR Era

Explore how businesses can leverage XR to create unforgettable experiences.

Speaker/s

12:00

Workshop

Leveraging Technology for Viral Content

This co-design workshop empowers you to leverage emerging technologies and create viral content.

Speaker/s

12:55

Lunch Break

Speaker/s

14:30

Keynote

Creating Legacy Through Large-Scale Events

Discover strategies and tactics to turn large-scale events into long-term positive change.

Speaker/s

15:20

Workshop

Designing Event Legacies

This co-design workshop empowers you to leave a lasting mark on destinations through events.

Speaker/s

16:00

Coffee Break

Speaker/s

16:30

Keynote

New Tech: Learning by Experimenting

This session explores the tangible results from destinations that are experimenting with new tech.

Speaker/s