The Implementation Lab

A working session on the DTTT AI Transparency Framework, the open suite of models for recording and communicating AI use across tourism organisations. The session walks through the framework in detail, including the Transparency, Productivity, Environmental and Content Integrity Models and opens the first governance committee discussion. Participants will help shape the next iteration by raising questions, proposing refinements and contributing direct knowledge from their own organisations.

We'll focus on assessing and discussing the four Tier 1 Models from the AI Transparency Framework. Each model addresses a different dimension of AI use, from how AI contribution is recorded, to how time savings are measured, to how environmental intensity is graded, to how the ethics of AI-generated visual content are assessed.

We'll examine the framework’s Tier 2 Instruments, which focus on team and organisational structures rather than individual outputs. These instruments examine the capability, maturity and wellbeing of the people doing the work, providing the organisational intelligence needed to manage AI adoption over time.