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30th September - 3rd October 2026
Turku Archipelago, Finland
CAMPUS is an immersive working programme designed to explore sustainability through direct experience within a destination's natural landscape. For 2026, our setting is Finland's extraordinary Turku Archipelago, where we are going to focus on shaping sustainable strategies amongst the region's unique environment, local food systems and the cultural practices of the communities that call the islands home.
Strategy sessions embedded in the landscape, not lecture halls
Leave with frameworks and tools ready to implement immediately
Learn from fellow DMO professionals facing the same challenges
Guided by specialists who translate insight into action
AI-captured insights compiled into strategic intelligence reports
The CAMPUS journey is designed to follow the rhythm of the islands. We'll begin by clearing the mind, move into the reality of the surrounding landscape and finish with deep strategic work in the heart of the archipelago.
Day 0 is your chance to arrive, settle in and meet your fellow delegates before the programme begins. We gather at Brewery Restaurant Koulu in central Turku for an informal welcome evening, setting the tone for the days ahead.
Our first full day begins with morning talks on Futures Thinking, Collaborative Progress and the Circular Economy. We'll then continue these discussions in Ruissalo Island with experiential workshops that explore these themes in practice. The day will conclude with a social evening at Restaurant Tårget to reflect on our first discoveries.
Our second morning of talks will focus on the critical themes of Climate Change Mitigation, Regenerative Action and Visitor Flows. We'll take these concepts back into the field for a second afternoon of experiential workshops. The day will conclude with 'The Wall', where we'll use AI to synthesise the collective insights from our first 48 hours.
We'll move deeper into the archipelago, where a traditional fisherman's homestead will become our CAMPUS HQ. We'll dive deep into 'Turku Manifesto' through focused, collaborative sessions in the heart of the islands. After a day of strategic work, we'll gather for a campfire dinner and a visit to the world's largest smoke sauna.
Limited PlacesWe have identified seven critical themes to guide our journey through the archipelago. These are explored through a deliberate blend of morning talks and afternoon experiential workshops, pairing international perspectives with the depth of local case studies. Each theme serves as a lens through which we are going to explore the future of sustainability.
Day 1
How can we lay the groundwork for process change in tourism supply chains, whilst creating incentives and conditions to drive consumer demand?
Explore how destinations can embrace circular principles to create sustainable tourism models that benefit both visitors and communities. From local supply chains to waste reduction initiatives, discover practical approaches to closing the loop in tourism operations.
Day 1
How can we move commitment towards common and tangible progress, rather than fragmentation and disparate actions?
Unite diverse stakeholders to forge powerful partnerships that drive destination success. Learn how collaboration between public, private and community groups can unlock new opportunities and overcome shared challenges.
Day 1
What future do we want to see for our destination to be truly sustainable and how can we pursue that with intent?
Anticipate and shape tomorrow's tourism landscape by developing strategic foresight capabilities. Explore emerging trends, technologies and visitor behaviours that will influence destination development.
Day 2
How can we re-envisage the value proposition to put regenerative experiences at the centre, whilst using nudging techniques to shift consumer habits?
Move beyond sustainability to explore how tourism can actively regenerate environments and communities. Discover practical approaches for creating a positive impact that ripples through local ecosystems, economies and cultures.
Day 2
How can Green Tech help us to consistently measure the impact of our industry, deliver transparency and accelerate progress on CO₂ reduction?
Examine the evolving role of technology in understanding and addressing tourism's environmental impact, while critically assessing the carbon implications of digital transformation itself.
Day 2
How can we effectively develop a robust framework at a local and regional level to tackle visitor flows and seasonality?
Addressing visitor flows is fundamental to achieving sustainable tourism, balancing both seasonality and regionality. From digital solutions to physical infrastructure, explore practical approaches to visitor flow management.
Overarching
How can we ensure tourism brings a net positive contribution to communities and society leading to lasting prosperity?
Align tourism development with community values and visitor expectations to create authentic, meaningful experiences. Explore frameworks for measuring and maximising social, cultural and economic value across all stakeholder groups.
Every venue has been picked carefully to connect with each of the themes we are going to explore together at CAMPUS, so you will experience sustainability in a hands-on, immersive way.
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Located in a historic former school building in central Turku, Koulu is one of Finland's largest brewery restaurants. It combines a relaxed Nordic atmosphere with house-brewed beers, seasonal local food and unique surroundings, from old classrooms to a charming courtyard.
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Founded in 1889 and once the largest boatyard in the Nordic countries, this historic site features beautifully preserved wooden halls. It is nestled on Ruissalo Island, a protected nature conservation area home to Finland's oldest oak forests.
At Restaurant Tårget, modern Nordic design blends seamlessly with warm hospitality along the River Aura. This signature space provides a relaxed and contemporary setting for our CAMPUS social.
Known as "Mama's Pocket," Herrankukkaro is a traditional fisherman's homestead transformed into a unique conference centre in the heart of the Turku Archipelago. The site features over 20 heritage buildings and is home to the world's largest smoke sauna.
The central reference point and the venues across the city and out into the archipelago.
CAMPUS 2026 · Contributors
CAMPUS is built around peer expertise and lived practice. International keynote speakers pair with Finnish hosts who have done the work, and our DTTT team facilitate every session so the value compounds across the four days.
Headline Speakers
An international practitioner opens each of the six core themes, paired with a local Finnish case study. These are speakers running sustainability work inside their organisations, not external consultants.
Local Experts
Chefs, sauna experts, shipyard hosts, foragers, kayak guides and operators across Ruissalo and the wider Turku Archipelago. Each leads an afternoon experience, framed by a DTTT facilitator and captured by AI.
Speakers will be announced on a rolling basis as we approach September.
We have curated experiences across the Turku Archipelago to bring our seven strategic themes to life. These move the conversation beyond the boardroom and into the heart of the landscape. Supported by the DTTT framework and synthesised by AI, each one ensures that our strategic work is as memorable as the setting itself.
Collaborative ProgressVisitor Flows
Collaborative ProgressRegenerative Action
Circular EconomyClimate Change Mitigation
Futures ThinkingClimate Change Mitigation
Futures ThinkingRegenerative Action
Circular EconomyVisitor FlowsThe six venues hosting the afternoon experience sessions, across Ruissalo and the inner archipelago. Each connects to two of the CAMPUS themes. Tap a pin for details.
Articles, videos and behind-the-scenes from the road to the Turku Archipelago. New updates added as we move towards CAMPUS 2026.
Sustainable tourism requires genuine collaboration between residents, businesses and authorities to move beyond statements towards shared ownership.
Read article →
Why destination sustainability strategies need to be built for iteration rather than fixed outcomes.
Read article →
Photos and videos from the first site visit. Tap to browse.
Photos and videos from the second site visit. Tap to browse.
All discussions and workshops will be carefully recorded and summarised by AI, so no important ideas are missed.
We will take all of the captured insights and create a clear, practical report based on the themes and experiences explored during the event.
Our exercises cover seven key themes and are designed to give you tools you can use. You'll go back to your organisation with tested approaches to sustainability that work in the real world.
At CAMPUS you can build long-term partnerships that will help your industry move forward with sustainability. Join us to be part of a big community of 80-100 DMOs.
There is no substitute for seeing a circular food system or regenerative conservation in person. By moving out of the boardroom and into the landscape, you gain a first-hand perspective that changes how you approach your work.
You'll return home with a lot of case studies and a clear framework. CAMPUS gives you the support you need to make a strong case for sustainability in your organisation.
Reaching CAMPUS is part of the experience. Whether you arrive by rail through Finnish forest or by sea across two archipelagos, the slower approach sets the tone for a few days spent close to the landscape. Here are the main ways in.
Turku has its own airport, a short ride from the city. Direct routes are limited but handy: SAS flies in from Copenhagen and Stockholm, Air Baltic from Riga and Wizz Air from cities including Gdańsk and Vilnius. For most international guests this means one connection through Copenhagen, Stockholm or Riga, then a short hop into Turku. The smoothest option when the timings line up.
Helsinki Airport is Finland's main international gateway, with connections from across Europe and beyond. From there, the train to Turku is the easy choice: frequent, comfortable and great value, around two hours through forest and countryside with VR. If you would rather go straight from the airport without changing, FlixBus runs a coach direct from the terminal to Turku in roughly two hours and fifteen minutes, a good budget option.
The most memorable way in. From Stockholm, Viking Line and Tallink Silja sail overnight to Turku in around eleven hours, threading through the Stockholm and Turku archipelagos and calling at Mariehamn in the Åland Islands on the way. Book a cabin, enjoy dinner on board and wake to the islands sliding past your window.
We have arranged special DTTT rates at a range of central Turku hotels, all within a short walk of each other and the city centre. Choose whatever suits you best.
Each hotel has its own booking code and deadline, shown on its card below. Allocations are limited, so it is worth booking early.
All seven options on the map. Tap a pin for the rate and booking code.
Aparthotel on the Market Square, with studio and apartment style rooms, kitchenettes and fully digital check-in. The most flexible option and steps from the centre.
On the riverbank by the Aura, a few minutes from the Market Square. River view rooms look straight out over the water, and there is a sauna and a riverside restaurant.
Right on the Market Square and linked to the Wiklund store, about as central as Turku gets, with a rooftop bar and guest sauna.
A design hotel inside the former Kakola prison on the hill, where old cells are now rooms and the heritage is left on show. A short climb or the free funicular up from the river.
Three central Scandic hotels, all a few minutes from the Market Square. 5 · Scandic Hamburger Börs, on the Market Square | 6 · Scandic Julia, just off it | 7 · Scandic Plaza, near the Stockmann store
Join CAMPUS 2026
DTTT membership starts at €1,495 per year, giving your entire organisation full platform access, including on-demand training programmes and year-round intelligence on AI, sustainability and destination marketing strategy.
Our premium membership tiers provide access to our Knowledge Programme, consisting of quarterly research designed around our community's strategic priorities, in-house strategy sessions and advisory support.
Optional Extension
After the main programme, continue the conversation deeper into the archipelago at Herrankukkaro, a traditional fisherman's homestead with over 20 heritage buildings. This is not a luxury add-on. It is two more days of focused work in one of the most distinctive settings in Finland, with the world's largest smoke sauna as the backdrop for your evenings.
€142 per person, per night
Cabins sleep two. Expression of interest only at this stage, no payment required.
When you register, you can say if you would like to join the retreat.
Register
