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30th September - 3rd October 2026
Turku Archipelago, Finland
CAMPUS is an immersive working programme designed to explore sustainability through direct experience within a destination's natural landscape. For 2026, our setting is Finland's extraordinary Turku Archipelago, where we are going to focus on shaping sustainable strategies amongst the region's unique environment, local food systems and the cultural practices of the communities that call the islands home.
Strategy sessions embedded in the landscape, not lecture halls
Leave with frameworks and tools ready to implement immediately
Learn from fellow DMO professionals facing the same challenges
Guided by specialists who translate insight into action
AI-captured insights compiled into strategic intelligence reports
The CAMPUS journey is designed to follow the rhythm of the islands. We'll begin by clearing the mind, move into the reality of the surrounding landscape and finish with deep strategic work in the heart of the archipelago.
Day 0 is your chance to arrive, settle in and meet your fellow delegates before the programme begins. We gather at Brewery Restaurant Koulu in central Turku for an informal welcome evening, setting the tone for the days ahead.
Our first full day begins with morning talks on Futures Thinking, Collaborative Progress and the Circular Economy. We'll then continue these discussions in Ruissalo Island with experiential workshops that explore these themes in practice. The day will conclude with a social evening at Restaurant Tårget to reflect on our first discoveries.
Our second morning of talks will focus on the critical themes of Climate Change Mitigation, Regenerative Action and Visitor Flows. We'll take these concepts back into the field for a second afternoon of experiential workshops. The day will conclude with 'The Wall', where we'll use AI to synthesise the collective insights from our first 48 hours.
We'll move deeper into the archipelago, where a traditional fisherman's homestead will become our CAMPUS HQ. We'll dive deep into 'Turku Manifesto' through focused, collaborative sessions in the heart of the islands. After a day of strategic work, we'll gather for a campfire dinner and a visit to the world's largest smoke sauna.
Limited PlacesWe have identified seven critical themes to guide our journey through the archipelago. These are explored through a deliberate blend of morning talks and afternoon experiential workshops, pairing international perspectives with the depth of local case studies. Each theme serves as a lens through which we are going to explore the future of sustainability.
Day 1
How can we lay the groundwork for process change in tourism supply chains, whilst creating incentives and conditions to drive consumer demand?
Explore how destinations can embrace circular principles to create sustainable tourism models that benefit both visitors and communities. From local supply chains to waste reduction initiatives, discover practical approaches to closing the loop in tourism operations.
Day 1
How can we move commitment towards common and tangible progress, rather than fragmentation and disparate actions?
Unite diverse stakeholders to forge powerful partnerships that drive destination success. Learn how collaboration between public, private and community groups can unlock new opportunities and overcome shared challenges.
Day 1
What future do we want to see for our destination to be truly sustainable and how can we pursue that with intent?
Anticipate and shape tomorrow's tourism landscape by developing strategic foresight capabilities. Explore emerging trends, technologies and visitor behaviours that will influence destination development.
Day 2
How can we re-envisage the value proposition to put regenerative experiences at the centre, whilst using nudging techniques to shift consumer habits?
Move beyond sustainability to explore how tourism can actively regenerate environments and communities. Discover practical approaches for creating a positive impact that ripples through local ecosystems, economies and cultures.
Day 2
How can Green Tech help us to consistently measure the impact of our industry, deliver transparency and accelerate progress on CO² reduction?
Examine the evolving role of technology in understanding and addressing tourism's environmental impact, while critically assessing the carbon implications of digital transformation itself.
Day 2
How can we effectively develop a robust framework at a local and regional level to tackle visitor flows and seasonality?
Addressing visitor flows is fundamental to achieving sustainable tourism, balancing both seasonality and regionality. From digital solutions to physical infrastructure, explore practical approaches to visitor flow management.
Overarching
How can we ensure tourism brings a net positive contribution to communities and society leading to lasting prosperity?
Align tourism development with community values and visitor expectations to create authentic, meaningful experiences. Explore frameworks for measuring and maximising social, cultural and economic value across all stakeholder groups.
Every venue has been picked carefully to connect with each of the themes we are going to explore together at CAMPUS, so you will experience sustainability in a hands-on, immersive way.
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Located in a historic former school building in central Turku, Koulu is one of Finland's largest brewery restaurants. It combines a relaxed Nordic atmosphere with house-brewed beers, seasonal local food and unique surroundings, from old classrooms to a charming courtyard.
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Founded in 1889 and once the largest boatyard in the Nordic countries, this historic site features beautifully preserved wooden halls. It is nestled on Ruissalo Island, a protected nature conservation area home to Finland's oldest oak forests.
At Restaurant Tårget, modern Nordic design blends seamlessly with warm hospitality along the River Aura. This signature space provides a relaxed and contemporary setting for our CAMPUS social.
Known as "Mama's Pocket," Herrankukkaro is a traditional fisherman's homestead transformed into a unique conference centre in the heart of the Turku Archipelago. The site features over 20 heritage buildings and is home to the world's largest smoke sauna.
We have curated experiences across the Turku Archipelago to bring our seven strategic themes to life. These move the conversation beyond the boardroom and into the heart of the landscape. Supported by the DTTT framework and synthesised by AI, each one ensures that our strategic work is as memorable as the setting itself.
Collaborative Progress
Visitor Flows
Futures Thinking
Climate Change Mitigation
Circular Economy
Climate Change Mitigation
Collaborative Progress
Regenerative Action
All discussions and workshops will be carefully recorded and summarised by AI, so no important ideas are missed.
We will take all of the captured insights and create a clear, practical report based on the themes and experiences explored during the event.
Our exercises cover seven key themes and are designed to give you tools you can use. You'll go back to your organisation with tested approaches to sustainability that work in the real world.
At CAMPUS you can build long-term partnerships that will help your industry move forward with sustainability. Join us to be part of a big community of 80-100 DMOs.
There is no substitute for seeing a circular food system or regenerative conservation in person. By moving out of the boardroom and into the landscape, you gain a first-hand perspective that changes how you approach your work.
You'll return home with a lot of case studies and a clear framework. CAMPUS gives you the support you need to make a strong case for sustainability in your organisation.
Pre-register now to be notified when registration opens.
If you are a DTTT member, please log in before registering.
