Driving Change Through Membership

Our membership offer is built for organisations operating at the forefront of change. From destination leaders and academic institutions to corporate partners and high-growth start-ups, each pathway is designed to strengthen capability, accelerate learning and foster meaningful collaboration.

Together, members contribute to a more resilient, innovative and strategically aligned tourism industry.

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Destination Membership Plans

Platform benefits can be shared with all employees.

Engage

€1,495
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
DTTT Academy
Access to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass
2 tickets to each flagship event plus unlimited X. Awards entries.

Evolve

€4,495
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
DTTT Academy
Access to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass
4 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge Programme
Collaborative quarterly research and Workstreams shaped by members.

Impact

€7,795
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
DTTT Academy
Access to our learning programmes on Design Thinking, AI and Sustainability Leadership.
All Access Event Pass
6 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge Programme
Collaborative quarterly research and Workstreams shaped by members.
In-House Trends Sessions
Annual workshop, keynote or training session with strategic report.

Advisory

€9,995
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
DTTT Academy
Access to our learning programmes on Design Thinking, AI and Sustainability leadership.
All Access Event Pass
8 tickets to each flagship event plus unlimited X. Awards entries.
Knowledge Programme
Collaborative quarterly research and Workstreams shaped by members.
In-House Trends Sessions
Annual workshop, keynote or training session with strategic report.
Strategic Advisory
90 hours of strategic support as an extension of your team.
Got a question?
Chat to us

Platform Access

Included in
All Plans

A single platform for destination insights, strategy and transformation

You and your team get unfettered access to our extensive resource hub, packed with cases, reports, strategies, templates, marketing tools, leadership programmes and so much more.

Interact with the different pages to have a look at all of the features.

Including:

  • 500+ Case Studies
  • 1000+ Reports, Strategies and Toolkits
  • 200 + Templates
  • Always-on Calendar
  • Flagship Events On-Demand

DTTT Academy

Included in
All Plans

Develop your teams leadership skills with self-paced online learning programmes.

Your entire team get access to the Digital Tourism Think Tank's flagship Academy programmes, available online and ideal for self-paced learning.

With three training programmes covering Design Thinking Fundamentals, AI Strategy & Leadership Programme and Sustainability Leadership, these provide the keys to developing high-level strategic skills and methods which can be applied everyday in a wide range of contexts. Programmes each contain up to five modules between 4 and 12 hours of learning, supported by additional resources, strategic templates and a final exam and certificate.

All Access Events Pass

Included in
All Plans

The leading event platforms connecting destinations driving transformation

Destination Membership is your ticket to be part of the conversation, connecting with leading destinations big and small, showcasing the value you bring as a key partner for destinations and their industry.

Our flagship events offer a range of experiences, from showcasing the very best from the world stage of leading destinations at X. Awards and Future. Destination. Brand. to deep diving on collaborative design sprints at XDW and Campus, Destination Membership offers engagement like no other.

Future. Destination. Brand.
Senior leaders gather together for strategic discussions and keynotes.
X. Design Week
Hands-on learning, prototyping and exploring new and emerging technologies.
X. Awards
Celebrate DMO excellence with a free entry and attendance.
CAMPUS
An immersive journey through sustainability and innovation in inspiring destination settings.

Knowledge Programme

Included in
Evolve
Impact
Advisory

A quarterly research programme shaped by our community

The Knowledge Programme is a collaborative research initiative built around what our members actually need.

Each quarter, we work together to define priority topics. Our knowledge team then conducts benchmarking, analysis and produces special reports based on these. Current areas of focus include AI adoption, immersive storytelling, rural tourism development, trends shaping travel, and destination marketing effectiveness.

Members participating in the Knowledge Programme have a direct say in what gets researched and how it's delivered. This includes our Workstreams, which bring together small, committed groups to further specific areas of work collectively.

Strategic Advisory

Included in
Advisory

90 hours of strategic advisory as an extension of your team

Advisory membership includes 90 hours of strategic support throughout the year. Think of it as having a knowledge partner who understands your context and is consistently available.

You can use the hours flexibly: a couple of hours each week, half a day every two weeks, or a full day monthly. The support covers AI transformation, trend monitoring and strategy, innovation programme development, project planning and delivery and ad-hoc guidance whenever you need it.

We work with you throughout the year, building an understanding of your organisation and adapting as your priorities evolve.

Compare All Plans

Platform Access

Case Studies
Design & Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-Demand

DTTT Academy

AI Strategy & Leadership
Sustainablility Leadership
Design Thinking Fundamentals

All Access Events Pass

2 x tickets
4 x tickets
6 x tickets
8 x tickets
2 x tickets
4 x tickets
6 x tickets
8 x tickets
2 x tickets
4 x tickets
6 x tickets
8 x tickets
Unlimited Entries
Unlimited Entries
Unlimited Entries
Unlimited Entries

Knowledge Programme

Member Workstreams
Quarterly Member Research
Bespoke Research Requests

In-House Trends Sessions

- select one of the following

Annual Trends Workshop
Industry Keynote
Bespoke Training Sessions
Speaker Coaching Day
AI in Practice Workshop
XR Immersive Workshop

Strategic Advisory

- 90 hours of expert consultancy

Bespoke Data Analysis
Custom Research
Digital Trend Analysis
Strategy Development
Benchmarking Support
AI & Digital Transformation

Compare all Plans

DTTT Platform

Case Studies
Design & Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand

DTTT Academy

AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals

DTTT Flagship Events

2 x tickets
2 x tickets
2 x tickets
Unlimited Entries

Knowledge Programme

Member Workstreams
Quarterly Member Research
Bespoke Research Rquests

In-house Trends Sessions

Annual Trends Workshop
Industry Keynote
Bespoke Training Sessions
Speaker Coaching Day
AI in Practice Workshop
XR Immersive Workshop

Strategic Advisory

- 90 hours of expert Consultancy

Bespoke Data Analysis
Custom Research
Digital Trend Analysis
Strategy Development
Benchmarking Support
AI & Digital Transformation

Platform Access

Case Studies
Design & Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand

DTTT Academy

AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals

DTTT Flagship Events

4 x tickets
4 x tickets
4 x tickets
Unlimited Entries

Knowledge Programme

Member Workstreams
Quarterly Member Research
Bespoke Research Rquests

In-house Trends Sessions

Annual Trends Workshop
Industry Keynote
Bespoke Training Sessions
Speaker Coaching Day
AI in Practice Workshop
XR Immersive Workshop

Strategic Advisory

- 90 hours of expert Consultancy

Bespoke Data Analysis
Custom Research
Digital Trend Analysis
Strategy Development
Benchmarking Support
AI & Digital Transformation

Platform Access

Case Studies
Design & Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand

DTTT Academy

AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals

DTTT Flagship Events

6 x tickets
6 x tickets
6 x tickets
Unlimited Entries

Knowledge Programme

Member Workstreams
Quarterly Member Research
Bespoke Research Rquests

In-house Trends Sessions

- select one of the following

Annual Trends Workshop
Industry Keynote
Bespoke Training Sessions
Speaker Coaching Day
AI in Practice Workshop
XR Immersive Workshop

Strategic Advisory

- 90 hours of expert Consultancy

Bespoke Data Analysis
Custom Research
Digital Trend Analysis
Strategy Development
Benchmarking Support
AI & Digital Transformation

Platform Access

Case Studies
Design & Strategy Templates
Reports Directory
Always-On Calendar
Flagship Events On-demand

DTTT Academy

AI Strategy & Leadership
Sustainability Leadership
Design Thinking Fundamentals

DTTT Flagship Events

8 x tickets
8 x tickets
8 x tickets
Unlimited Entries

Knowledge Programme

Member Workstreams
Quarterly Member Research
Bespoke Research Rquests

In-house Trends Sessions

- select one of the following

Annual Trends Workshop
Industry Keynote
Bespoke Training Sessions
Speaker Coaching Day
AI in Practice Workshop
XR Immersive Workshop

Strategic Advisory

- 90 hours of expert Consultancy

Bespoke Data Analysis
Custom Research
Digital Trend Analysis
Strategy Development
Benchmarking Support
AI & Digital Transformation

Research Membership Plans

Platform benefits can be shared with all employees.

Research

€2,000
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
DTTT Academy
Access to our learning programmes on Design Thinking, AI and Sustainability leadership.
All Access Event Pass
2 tickets to each flagship event plus unlimited X. Awards entries.
Inspirational Sessions
Equipping students with real-world destination marketing expertise
Academia Industry Programme
Bridging academic excellence with industry innovation
Become a Member
Got a question?
Chat to us

Platform Access

A single platform for destination insights, strategy and transformation

You and your team get unfettered access to our extensive resource hub, packed with cases, reports, strategies, templates, marketing tools, leadership programmes and so much more.

Interact with the different pages to have a look at all of the features.

Including:

  • 500+ Case Studies
  • 1000+ Reoprts, Strategies and Toolkits
  • 200 + Templates
  • Always-on Calendar
  • Flagship Events On-Demand

DTTT Academy

Develop your teams leadership skills with self-paced online learning programmes.

Your entire team get access to the Digital Tourism Think Tank's flagship Academy programmes, available online and ideal for self-paced learning.

With three training programmes covering Design Thinking Fundamentals, AI Strategy & Leadership Programme and Sustainability Leadership, these provide the keys to developing high-level strategic skills and methods which can be applied everyday in a wide range of contexts. Programmes each contain up to five modules between 4 and 12 hours of learning, supported by additional resources, strategic templates and a final exam and certificate.

All Access Events Pass

The leading event platforms connecting destinations driving transformation

Research Membership is your ticket to be part of the conversation, connecting with leading destinations big and small, showcasing the value you bring as a key partner for destinations and their industry.

Our flagship events offer a range of experiences, from showcasing the very best from the world stage of leading destinations at X. Awards and Future. Destination. Brand. to deep diving on collaborative design sprints at XDW and Campus, Research Membership offers engagement like no other.

Research Members get 2 free tickets to each our flagship events.

Future. Destination. Brand.
Senior leaders gather together for strategic discussions and keynotes.
X. Design Week
Hands-on learning, prototyping and exploring new and emerging technologies.
X. Awards
Celebrate DMO excellence with a free entry and attendance.
CAMPUS
An immersive journey through sustainability and innovation in inspiring destination settings.

Inspirational Sessions

Equipping students with real-world destination marketing expertise

We understand how valuable our insights are for students, which is why we offer free guest lectures for Academic Members to enhance your curriculum.

These sessions inspire and keep students at the forefront of destination marketing by exploring how sustainability strategies, digital innovation and evolving traveller behaviours are reshaping the industry. Through our human-centred design methods, we examine real-world challenges in policy development, emerging technologies, like AI and immersive storytelling and data-driven decision making.

By bringing real-world destination challenges into the classroom, we help students understand how theory translates into practice and prepare them for careers shaping the future of tourism.

Sessions can be delivered digitally or in person, tailored to your curriculum needs and student interests.

Academia Industry Programme

Bridging academic excellence with industry innovation

Our Academia Industry Programme connects academic institutions with real-world destination challenges through two key initiatives designed to enrich student learning and advance industry practice.

Academia-Industry Day
This annual two-day gathering brings academics, students and industry professionals together to co-create an innovation and forward-thinking curriculum. Through design sprints and strategic workshops, we’ll explore emerging trends and apply human-centred design methods to advance education in tourism.

Live Case Studies
Through this initiative, we connect students with real industry challenges through structured 12-week consulting tasks. Destinations, tourism organisations and start-ups submit real business problems which become curriculum-integrated projects for students. Students gain practical consulting experience, whilst industry partners receive fresh insights and innovative solutions from the next generation in tourism.

Corporate Membership Plans

Platform benefits can be shared with all employees.

Visability

£7,500 excl. VAT
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
All Access Event Pass
2 tickets plus 2 guest tickets for your DMO clients to each flagship event.
Year-Round Digital Visibility
Maintaining strategic presence in destination marketing conversations
Speaking Opportunity
Share your expertise at leading destination marketing events
Event Sponsorship
Sponsor our DTTT Flagship Events
Become a Member

Add-ons

Pricing Determined Per Service
ATM Dubai 'An Evening With...'
Join us for an exclusive dinner in Dubai, connecting with industry leaders in an intimate setting
ITB Berlin
Host an evening dinner event with us in Berlin to engage key travel industry stakeholders.
WTM London: The Quarter Café
Partner with us at The Quarter Cafe, our signature 2-day event in London.
Extra Tickets to Flagship Events
Bring additional team members or clients to experience our flagship events firsthand.
Strategic Advisory
Strategic support as an extension of your team
Got a question?
Chat to us

Platform Access

Included in
Visibility

A single platform for destination insights, strategy and transformation

You and your team get unfettered access to our extensive resource hub, packed with cases, reports, strategies, templates, marketing tools, leadership programmes and so much more.

Interact with the different pages to have a look at all of the features.

Including:

  • 500+ Case Studies
  • 1000+ Reports, Strategies and Toolkits
  • 200 + Templates
  • Always-on Calendar
  • Flagship Events On-Demand

All Access Events Pass

Included in
Visibility

The leading event platforms connecting destinations driving transformation

Corporate Membership is your ticket to be part of the conversation, connecting with leading destinations big and small, showcasing the value you bring as a key partner for destinations and their industry.

Our flagship events offer a range of experiences, from showcasing the very best from the world stage of leading destinations at X. Awards and Future. Destination. Brand. to deep diving on collaborative design sprints at XDW and Campus, Corporate Membership offers engagement like no other.

Future. Destination. Brand.
Senior leaders gather together for strategic discussions and keynotes.
X. Design Week
Hands-on learning, prototyping and exploring new and emerging technologies.
X. Awards
Celebrate DMO excellence with a free entry and attendance.
CAMPUS
An immersive journey through sustainability and innovation in inspiring destination settings.

Year-Round Digital Visibility

Included in
Visibility

Maintaining strategic presence in destination marketing conversations

Corporate Members participate in the Digital Tourism Think Tank's editorial and content programmes, ensuring consistent visibility amongst European DMO decision-makers.

We schedule quarterly planning meetings to identify relevant topics and opportunities for thought leadership contributions. Editorial participation may include industry articles, LinkedIn Live events or social media features, all following strict editorial guidelines to ensure genuine value and knowledge sharing with our destination marketing community.

This keeps your brand top-of-mind with key industry stakeholders and positions your organisation as a trusted voice in destination innovation.

Speaking Opportunity

Included in
Visibility

Share your expertise at leading destination marketing events

Corporate Members can select speaking slots at any of our flagship events on a first-come first-served basis. Speaking opportunities are designed as collaborative sessions delivered alongside destination partners, ensuring diverse perspectives and practical relevance for our audience.

Two speaking slots are available per event across X. Design Week, CAMPUS, X. Awards and Future. Destination. Brand. These sessions position your organisation as a thought leader whilst creating meaningful dialogue between technology providers and destination practitioners.

Strategic Advisory

As part of
Add-ons

Strategic advisory as an extension of your team

Think of it as having expert advisors who understand your business context and are consistently available to support your growth strategy.

You can use the hours flexibly: a couple of hours each week, half a day every two weeks or a full day monthly. The support covers strategy development, workshops and ongoing consultancy, helping you identify strategic objectives and adapt your products, services and offer competitively for destinations on an international scale. We work with you throughout the year, building deep understanding of your organisation and adapting as your priorities evolve.

Accelerate Membership Plans

Platform benefits can be shared with all employees.

Accelerate

€70 / monthly
Platform Access
Unlimited access to case studies, reports, strategies, templates and resources.
Editorial Series
Share what you know with the right audiences
All Access Event Pass
2 tickets to each flagship event plus unlimited X. Awards entries.
Visibility and Recognition
Be in the rooms where conversations about destination happen
Become a Member
Got a question?
Chat to us

Platform Access

A single platform for destination insights, strategy and transformation

You and your team get unfettered access to our extensive resource hub, packed with cases, reports, strategies, templates, marketing tools, leadership programmes and so much more.

Interact with the different pages to have a look at all of the features.

Including:

  • 500+ Case Studies
  • 1000+ Reports, Strategies and Toolkits
  • 200 + Templates
  • Always-on Calendar
  • Flagship Events On-Demand

Editorial Series

Year-round platform for insight and editorial storytelling

Accelerate Members contribute to the DTTT editorial programme through opinion pieces, LinkedIn Live sessions and podcasts. The goal is simple: to share what you know with the people who need to hear it.

Co-authored opinion pieces combine DTTT's expertise with your on-the-ground experience, covering themes like data, emerging technologies, rural tourism and sustainability. LinkedIn Live sessions bring your perspective to a wider industry audience, whilst podcast episodes go deeper on technology adoption, cultural context and destination innovation.

All contributions follow editorial guidelines to make sure what you publish genuinely serves a senior DMO audience.

All Access Events Pass

The leading event platforms connecting destinations driving transformation

Accelerate Membership is your ticket to be part of the conversation, connecting with leading destinations big and small, showcasing the value you bring as a key partner for destinations and their industry.

Our flagship events offer a range of experiences, from showcasing the very best from the world stage of leading destinations at X. Awards and Future. Destination. Brand. to deep diving on collaborative design sprints at XDW and Campus, Destination Membership offers engagement like no other.

Future. Destination. Brand.
Senior leaders gather together for strategic discussions and keynotes.
X. Design Week
Hands-on learning, prototyping and exploring new and emerging technologies.
X. Awards
Celebrate DMO excellence with a free entry and attendance.
CAMPUS
An immersive journey through sustainability and innovation in inspiring destination settings.

Visibility and Recognition

Curated event presence and and strategic visibility

Accelerate Members get meaningful visibility at DTTT flagship events throughout the year, with opportunities built around contribution and expertise rather than exhibition.

That means participating in collaborative design labs at X. Design Week, connecting with CMOs and destination leaders at The Quarter Café during WTM London and automatic enrolment in the X. Awards Start-Up Innovation category with complimentary entries. Additional opportunities include thought leadership visibility at Future. Destination. Brand. and workshop facilitation at CAMPUS sustainability gatherings.

Each event is an opportunity to have genuine conversations with the people shaping destination strategy, in the rooms where those conversations happen.