Marketing
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Are you attending Future. Destination. Brand. or X. Awards? Switch to event mode to optimise your experience.
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Are you attending Future. Destination. Brand. or X. Awards? Switch to event mode to optimise your experience.
Destination marketing organisations are shifting from rigid, large-scale periodic campaigns towards agile, "always-on" strategies that balance campaign intensity with sustained engagement, driven by declining brand loyalty particularly amongst younger and older travellers. This hybrid approach emphasises authentic partnerships, performance-driven optimisation and integrated brand orchestration to maintain relevance across fragmented digital ecosystems and evolving visitor expectations.
A community of destinations from all over the world. As a member destination you get access to 100s of case studies, development programmes, trend session, events and more.
A community of universities and research organisations from all over the world. Our research members enjoy an unprecedented view on the work of destinations from a practitioner's perspective.
Our corporate partners are the leading providers of digital, technology, data and intelligence services to the tourism industry. Together, DTTT Corporate Partners are committed to making tourism stronger, smarter and more competitive.
A community of businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.
A community of destinations from all over the world. As a member destination you get access to 100's of case studies, development programmes, trend session, events and more.
A community of universities and research organisations from all over the world, in partnership with IFITT. Our research members enjoy an unprecedented view on the work of destinations from a practitioner's perspective.
Our corporate partners are the leading providers of digital, technology, data and intelligence services to the tourism industry. Together, DTTT Corporate Partners are committed to making tourism stronger, smarter and more competitive.
A community of businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.
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X Festival is the tourism industry's flagship event with more than 100 keynote speakers, discussions and fireside chats, covering the latest trends and developments through the lens of destinations, their partners and industry.
Putting design-led collaboration at the core of reshaping tourism, X Design Week provides a platform for some of the industry's most innovative players to come together and explore, connect, create and reflect on future tech and tourism trends.
A one-of-a-kind gathering bringing together destinations and industry to get hands-on with sustainability. Spread out across the destination, explore and develop solutions environmental, socio-cultural and economic impact.
Listen to the latest podcasts from the DTTT Team and industry experts invited to share their views on current trends and developments.
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