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30th September - 3rd October 2026
Turku Archipelago, Finland
CAMPUS is an immersive working programme designed to explore sustainability through direct experience within a destination's natural landscape. For 2026, our setting is Finland's extraordinary Turku Archipelago, where we are going to focus on shaping sustainable strategies amongst the region's unique environment, local food systems and the cultural practices of the communities that call the islands home.
Strategy sessions embedded in the landscape, not lecture halls
Leave with frameworks and tools ready to implement immediately
Learn from fellow DMO professionals facing the same challenges
Guided by specialists who translate insight into action
AI-captured insights compiled into strategic intelligence reports
The CAMPUS journey is designed to follow the rhythm of the islands. We'll begin by clearing the mind, move into the reality of the surrounding landscape and finish with deep strategic work in the heart of the archipelago.
Your experience begins with the journey itself. Travelling together from Helsinki to the Turku Archipelago will be our first opportunity to connect and exchange ideas. This shared journey leads us directly to the Forum Marinum, where an evening welcome will set the tone for the days ahead.
Our first full day begins with morning keynotes on Futures Thinking, Collaborative Progress and the Circular Economy. We'll then continue these discussions in Ruissalo Island with experiential workshops that explore these themes in practice. The day will conclude with a social evening at Restaurant Tårget to reflect on our first discoveries.
Our second morning of keynotes will focus on the critical themes of Climate Change Mitigation, Regenerative Action and Visitor Flows. We'll take these concepts back into the field for a second afternoon of experiential workshops. The day will conclude with 'The Wall', where we'll use AI to synthesise the collective insights from our first 48 hours.
We'll move deeper into the archipelago, where a traditional fisherman's homestead will become our CAMPUS HQ. We'll dive deep into 'Turku Manifesto' through focused, collaborative sessions in the heart of the islands. After a day of strategic work, we'll gather for a campfire dinner and a visit to the world's largest smoke sauna.
Every venue has been picked carefully to connect with each of the themes we are going to explore together at CAMPUS, so you will experience sustainability in a hands-on, immersive way.
Located on the banks of the River Aura in central Turku, Forum Marinum is a maritime museum and event venue where Finland's rich nautical heritage meets modern environmental awareness and long-term vision.
Founded in 1889 and once the largest boatyard in the Nordic countries, this historic site features beautifully preserved wooden halls. It is nestled on Ruissalo Island, a protected nature conservation area home to Finland's oldest oak forests.
At Restaurant Tårget, modern Nordic design blends seamlessly with warm hospitality along the River Aura. This signature space provides a relaxed and contemporary setting for our CAMPUS social.
Known as "Mama's Pocket," Herrankukkaro is a traditional fisherman's homestead transformed into a unique conference centre in the heart of the Turku Archipelago. The site features over 20 heritage buildings and is home to the world's largest smoke sauna.
We have identified seven critical themes to guide our journey through the archipelago. These are explored through a deliberate blend of morning keynotes and afternoon experiential workshops, pairing international perspectives with the depth of local case studies. Each theme serves as a lens through which we are going explore the future of sustainability.
Day 1
How can we lay the groundwork for process change in tourism supply chains, whilst creating incentives and conditions to drive consumer demand?
Explore how destinations can embrace circular principles to create sustainable tourism models that benefit both visitors and communities. From local supply chains to waste reduction initiatives, discover practical approaches to closing the loop in tourism operations. Workshop sessions will demonstrate real-world applications of circular thinking, showing how systematic changes can create lasting positive impacts across the visitor economy.
Day 1
How can we move commitment towards common and tangible progress, rather than fragmentation and disparate actions?
Unite diverse stakeholders to forge powerful partnerships that drive destination success. Learn how collaboration between public, private and community groups can unlock new opportunities and overcome shared challenges. Through hands-on sessions, experience how breaking down silos and fostering genuine cooperation leads to stronger, more resilient tourism ecosystems.
Day 2
How can Green Tech help us to consistently measure the impact of our industry, deliver transparency and accelerate progress on CO² reduction?
Examine the evolving role of technology in understanding and addressing tourism's environmental impact, while critically assessing the carbon implications of digital transformation itself. From emissions measurement to GHG target-setting, explore the complexities of building truly impactful sustainable approaches to climate action in tourism, beyond commitments and pledges, towards clear definitive strategies and measurable interventions.
Day 2
How can we re-envisage the value proposition to put regenerative experiences at the centre, whilst using nudging techniques to shift consumer habits?
Move beyond sustainability to explore how tourism can actively regenerate environments and communities. Discover practical approaches for creating a positive impact that ripples through local ecosystems, economies and cultures. Using the coastal landscape as inspiration, we'll look at how to design and implement tourism initiatives that strategically shift both business and visitor behaviour towards regenerative practices.
Day 2
What future do we want to see for our destination to be truly sustainable and how can we pursue that with intent?
Anticipate and shape tomorrow's tourism landscape by developing strategic foresight capabilities. Explore emerging trends, technologies and visitor behaviours that will influence destination development. Through innovative workshop settings, learn how to create adaptive strategies that ensure long-term destination resilience.
Day 2
How can we effectively develop a robust framework at a local and regional level to tackle visitor flows and seasonality?
Addressing visitor flows is fundamental to achieving sustainable tourism - balancing both seasonality and regionality for tourism in equilibrium. From digital solutions to physical infrastructure, explore practical approaches to visitor flow management that enhance both the visitor experience and destination's balance. We'll look at how the right strategies, data and tech innovations can lead to thoughtful flow management, transforming current challenges into future opportunities.
Overarching
How can we ensure tourism brings a net positive contribution to communities and society leading to lasting prosperity?
Align tourism development with community values and visitor expectations to create authentic, meaningful experiences. Explore frameworks for measuring and maximising social, cultural and economic value across all stakeholder groups. Through immersive local case studies, understand how to balance commercial success with genuine community benefit.
We have curated five of the Turku Archipelago's hero experiences to serve as the setting for our seven strategic themes. These flagship encounters move the conversation beyond the boardroom and into the heart of the landscape. Supported by the DTTT framework and synthesised by AI, these experiences ensure that our strategic work is as extraordinary as the setting itself.
All discussions and workshops will be carefully recorded and summarised by AI, so no important ideas are missed.
We will take all of the captured insights and create a clear, practical report based on the themes and experiences explored during the event.
Our exercises cover seven key themes and are designed to give you tools you can use. You'll go back to your organisation with tested approaches to sustainability that work in the real world.
At CAMPUS you can build long-term partnerships that will help your industry move forward with sustainability. Join us to be part of a big community of 80–100 DMOs.
There is no substitute for seeing a circular food system or regenerative conservation in person. By moving out of the boardroom and into the landscape, you gain a first-hand perspective that changes how you approach your work.
You'll return home with a lot of case studies and a clear framework. CAMPUS gives you the support you need to make a strong case for sustainability in your organisation.
Pre-register now to be notified when registration opens.
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