17 - 20 MARCH | NEWCASTLE

Place
Purpose
Playfulness

A three-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences and tackling the challenges faced by the industry.

Spend three days with destination pros, innovators, designers and entrepreneurs.
‍
It's time to re-design tourism.

Get a feel of X. Design Week

Watch this video of a previous X. Design Week to get an idea of what to expect! Multiple days of in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.

Roundtables

10 April

In this closed room environment, candid conversation is encouraged as Directors of Digital and Marketing discuss major challenges, trends and insights from a first-hand perspective around the table.

Roundtable

Progressive Destinations

A roundtable dedicated to progressive approaches to destination management and leadership.

Roundtable

Exploring Today's Training Needs

A roundtable dedicated to exchanging insights about how DMOs support tourism entrepreneurs.

Roundtable

Marketing Technology Trends

A roundtable dedicated to discussing the various marketing technologies used by DMOs.

Athens Street Art Tour 🚶‍♂️

An original and fun tour to experience Athens out of the ordinary!

Digital. Sustainable. Future.

11 April

The tourism industry is at a critical crossroads. How can we ensure the places we love thrive, while protecting their natural beauty, cultural heritage and communities?

Keynote

Tourism Innovation in Greece

This session delves into the innovative spirit transforming the Greek tourism sector.

Panel

Co-Designing Future Places

In this session, explore how local communities can become the architects of their own destiny.

Workshop

Empowering Communities for Better Destinations

This interactive co-design workshop empowers you to build effective engagement strategies.

Keynote

Identifying Gaps in Data: Taking AI to the Next Level

This session delves into the transformative potential of AI within the tourism industry.

Workshop

Creating Seamless AI-Enhanced Experiences

This interactive co-design workshop empowers you to explore the innovative applications of AI.

Keynote

Driving Demand With AI Generated Storytelling

This session explores how AI is crafting captivating personalised, immersive narratives.

Panel

Conversational Marketing and AI, the Death of the Ambassador?

This session dives into brand ambassadors and AI conversational marketing in the tourism industry.

Workshop

Humans and AI as Experience Co-Pilots

This interactive co-design workshop delves into the evolving landscape of brand advocacy.

Digital. Brand. Impact.

12 April

Explore the art and science of creating brand impact in the dynamic landscape of experience-driven travel, where travellers are seeking experiences that connect, inspire and leave a lasting impression.

Keynote

Stewardship: Connecting Visitors and Locals

This session explores building connections between locals and tourists for a thriving future.

Keynote

Prioritising Authenticity and Sustainability in Experiential Tours

Discover how authenticity and sustainability combine to deliver engaging visitor experiences!

Keynote

Developing a Sustainable Model for Future Destinations

Learn how to build public-private partnerships to build long-term destination development plans.

Workshop

Co-Creating a Sustainable, Digital Transition for Tourism

This workshop empowers you to chart a course towards a sustainable and digital future for tourism.

Keynote

Creating Experiences for the XR Era

This session dives into Extended Reality, exploring how organisations can leverage this technology.

Keynote

Web 3.0: Reimagine Visitor Engagement & Loyalty

How can Web 3.0 technologies help create unique and sustainable visitor experiences?

Workshop

Maximising the Potential of Web 3.0 Technologies in the Local Visitor Economy

This interactive co-design workshop empowers you to use Web 3.0 tech to create maximum brand impact.

Keynote

Creating Legacy Through Large-Scale Events

This session delves into the art of crafting powerful legacies through large-scale events.

Keynote

New Tech: Learning by Experimenting

This session explores tangible results from destinations that are experimenting with new technology.

MAIN LOCATION

Machine Works

Technopolis City of Athens is a vibrant cultural hub housed in a stunningly transformed old gasworks plant. This year's X. Design Week will take place at Machine Works, the largest indoor venue in Technopolis City of Athens and a multi-purpose space.

SOCIAL LOCATION

Elia Ermou Athens Hotel - Roof Garden

Elia Ermou Athens Hotel, an elegant 4-star hotel opened its doors in late 2018 on the most commercial and famous street of Athens, proposing high-quality services.

Supporting Partners

Aegean

Aegean's mission is to minimise distances, and bring you closer to those you love, to what you desire, to what you want to discover!

Find out more

This is Athens

This is Athens' mission is to enhance and promote Athens as a great place to visit, work, live, and invest.

Find out more

Endeavor

Endeavor is the leading global community of, by, and for High-Impact Entrepreneurs — those who dream bigger, scale faster, and pay it forward.

Find out more

Matador Network

Matador envision a world where travel is a transformative experience that enables us to find the humanity in each other, everywhere.

Find out more

Sign-up today with great value tickets

Don't miss your opportunity to fully immerse yourself in XDW. Whether you're coming as yourself or with a team, sign-up early to get the best possible experience. With great value tickets open to all, benefit from a rich line-up of fireside talks and sessions in-between a rich programme of design-led collaborative ideation offering a chance to deep-dive on themes, trends and technology.

Standard Ticket

€695

This all-round ticket to attend XDW x Marketing Greece 2024 gives you access to:

Access to XDW (Thur - Fri)

Roundtables (Wed) depending on availability

On-demand access to XDW for 1 month

Purchase

Members

€295 - Using Discount Code

As a Destination, Academia or Corporate Member, you get free online access or 40% off a Standard ticket with:

Access to XDW (Wed - Fri)

On-demand access to XDW

Discount Code in your Dashboard

Purchase

Business Growth & Member's Members

€195 - Using Discount Code

As a Growth Member, Evolve's Industry or Student, you get free online access or 60% off a Standard ticket with:

Access to XDW (Thur - Fri)

On-demand access to XDW

Discount Code in your Dashboard

Purchase

Save Your Spot

If you're not yet ready to purchase your ticket, you can save your spot for a limited time.
‍Members be sure to log in so your details are automatically filled in.

DTTT Events Have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.

XDW 2022 Recap

Buy Your Ticket

PlacePurposePlayfulness

Spend three days with destination pros, innovators, designers and entrepreneurs.‍It's time to re-design tourism.

0

0

0

0

Get a feel of X. Design Week

Roundtables

10 April

Progressive Destinations

Exploring Today's Training Needs

Marketing Technology Trends

Athens Street Art Tour 🚶‍♂️

Digital. Sustainable. Future.

11 April

Tourism Innovation in Greece

Co-Designing Future Places

Empowering Communities for Better Destinations

Identifying Gaps in Data: Taking AI to the Next Level

Creating Seamless AI-Enhanced Experiences

Driving Demand With AI Generated Storytelling

Conversational Marketing and AI, the Death of the Ambassador?

Humans and AI as Experience Co-Pilots

Digital. Brand. Impact.

12 April

Stewardship: Connecting Visitors and Locals

Prioritising Authenticity and Sustainability in Experiential Tours

Developing a Sustainable Model for Future Destinations

Co-Creating a Sustainable, Digital Transition for Tourism

Creating Experiences for the XR Era

Web 3.0: Reimagine Visitor Engagement & Loyalty

Maximising the Potential of Web 3.0 Technologies in the Local Visitor Economy

Creating Legacy Through Large-Scale Events

New Tech: Learning by Experimenting

MAIN LOCATION

Machine Works

SOCIAL LOCATION

Elia Ermou Athens Hotel - Roof Garden

explore

connect

create

explore

connect

create

explore

connect

create

explore

connect

create

Previous Speakers

Rajneesh Badal

Florian Jovy

Isabel Mosk

Irene Vitouladiti

Cheryl Novak

Carolina Mendonça

Stefan Liehr

Daniel Ferrer

Küllike Tint

Maria Paola Forleo

Brian Harte

Heléne Östberg

Konstantinos Papakonstantinou

Viktor Waal

Hanna Carlholt Jarl

Lucho Pérez

Chris Carmichael

Antonio Sánchez

Tirsa Ramos-Pedersen

Tiago Relvão

Dr Heike Döll-König

Kathrin Chambers

Jutta Stienen

Maksim Izmaylov

Filipa Maria Cardoso

Franco Losi

Curtis Wake

Place
Purpose
Playfulness

Spend three days with destination pros, innovators, designers and entrepreneurs.
‍
It's time to re-design tourism.