XDW 2022 Recap

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17 - 20 MARCH | NEWCASTLE

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A three-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences and tackling the challenges faced by the industry.

Spend three days with destination pros, innovators, designers and entrepreneurs.

It's time to re-design tourism.

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Get a feel of X. Design Week

Watch this video of a previous X. Design Week to get an idea of what to expect! Multiple days of in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.

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Previous Speakers

Swipe through to see the inspirational speakers and facilitators who previously attended XDW.

Our Host Partner

NewcastleGateshead Initiative is the destination and inward investment agency for NewcastleGateshead and the wider region. NGI incorporates the brands of Invest Newcastle, Visit NewcastleGateshead and NewcastleGateshead Convention Bureau.

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DTTT Events Have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.