XDW 2022 Recap

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10 - 12 APRIL 2024 | ATHENS

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A three-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences and tackling the challenges faced by the industry.

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Spend three days with destination pros, innovators, designers and entrepreneurs.

It's time to re-design tourism.

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Get a feel of what to expect

Watch this video of a previous X. Design Week to get an idea of what to expect! Multiple days of in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.

MAIN LOCATION

Machine Works

Technopolis City of Athens is a vibrant cultural hub housed in a stunningly transformed old gasworks plant. This year's X Design Week will take place at Machine Works, the largest indoor venue in Technopolis City of Athens and a multi-purpose space.

SOCIAL LOCATION

Electra Metropolis - Roof Garden

At the Electra Metropolis Roof Garden you can try creative Mediterranean cuisine and fusion dishes and let yourself be seduced by the irresistible charm of the original flavours.

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Previous Speakers

Swipe through to see previous inspirational XDW speakers.

Our Host Partner

Marketing Greece's goal is to enhance the image and reputation of Greece internationally as a holiday destination. They support destinations and communities in incorporating modern trends and best practices into their tourism products, highlighting the need for a responsible tourism industry. They were established as a non-profit initiative in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels.

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Sign-up today with great value tickets

Don't miss your opportunity to fully immerse yourself in XDW. Whether you're coming as yourself or with a team, sign-up early to get the best possible experience. With great value tickets open to all, benefit from a rich line-up of fireside talks and sessions in-between a rich programme of design-led collaborative ideation offering a chance to deep-dive on themes, trends and technology.

Early Bird Ticket

€495 - Using Discount Code

Ending 23rd Feb
Save €200 with this limited-time ticket to attend XDW x Marketing Greece 2024. This will give you access to:
Access to XDW (Thur - Fri)
Roundtables (Wed) depending on availability
On-demand access to XDW for 1 month

Enter discount code: EB_XDW2024

Purchase

Standard Ticket

€695

This all-round ticket to attend XDW x Marketing Greece 2024 gives you access to:
Access to XDW (Thur - Fri)
Roundtables (Wed) depending on availability
On-demand access to XDW for 1 month
Purchase

*Get 1 free pass if you become an Evolve Member today!

Members

€295 - Using Discount Code

As a Destination, Academia or Corporate Member, you get free online access or 40% off a Standard ticket with:
Access to XDW (Wed - Fri)
On-demand access to XDW
Discount Code in your Dashboard
Purchase

Business Growth & Member's Members

€195 - Using Discount Code

As a Growth Member, Evolve's Industry or Student, you get free online access or 60% off a Standard ticket with:
Access to XDW (Thur - Fri)
On-demand access to XDW
Discount Code in your Dashboard
Purchase

Save Your Spot

If you're not yet ready to purchase your ticket, you can save your spot for a limited time.
Members be sure to log in so your details are automatically filled in.

DTTT Events Have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.