XDW 2022 Recap

10 - 12 APRIL 2024 | ATHENS

Place
Purpose
Playfulness

A two-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences and tackling the challenges faced by the industry.

pre-register

Spend three days with destination pros, innovators, designers and entrepreneurs.

It's time to re-design tourism.

Get a Feel for What to Expect

Watch this video of a previous X. Design Week to get an idea of what to expect! Multiple days of in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.

LOCATION

Athens: Venue TBC

Athens is the capital of Greece and one of the oldest cities in the world, with a recorded history spanning over 3,400 years. The city was named after the ancient Greek goddess of wisdom, Athena. Athens was the centre of Ancient Greek civilisation and culture and is home to many of the world's most famous ancient landmarks, including the Acropolis, the Parthenon, and the Temple of Olympian Zeus.

Today, Athens is a modern city with a population of over 3 million people. It is a popular tourist destination and is home to a number of museums, art galleries, and historical sites. Athens is also a major cultural centre and is home to a number of theatres, concert halls, and opera houses.

Location

Skyscanner, London

Welcome to Skyscanner's London HQ, just across the road from Google. Here, you'll find inspiration in these newly opened premises also in the heart of Soho where we'll host intimate roundtable conversations, getting ideas flowing ahead of X. Awards 2023 and a packed day of inspiration and insight at Future. Destination. Brand.

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Previous Speakers

Swipe through to see previous inspirational XDW speakers.

Our Host Partner,

Marketing Greece's goal is to strengthen Greek tourism and enhance the image and reputation of Greece internationally through the repositioning and promotion of all aspects of its tourism product. They were established as a non-profit initiative in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels.

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Register your interest

DTTT Events Have Evolved

Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.

#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.

The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.