A three-day gathering, exploring the major shifts in tourism. Immerse yourself in a transformative design experience, on the key themes defining future visitor experiences and tackling the challenges faced by the industry.get your tickets
Watch this video of a previous X. Design Week to get an idea of what to expect! Multiple days of in-destination experiences to discover new developments through technology, Design Thinking workshops to solve some of the most pressing challenges of the industry and talks from some of the destinations leading the transformation of tourism and its experiences.
In this closed room environment, candid conversation is encouraged as Directors of Digital and Marketing discuss major challenges, trends and insights from a first-hand perspective around the table.
A roundtable dedicated to progressive approaches to destination management and leadership.
A roundtable dedicated to exchanging insights about training programmes offered by DMOs.
The tourism industry is at a critical crossroads. How can we ensure the places we love thrive, while protecting their natural beauty, cultural heritage and communities?
Discover how collaborative magic and the power of co-design shapes the future of destinations.
This co-design workshop empowers you to build effective engagement strategies with all stakeholders.
This session explores stewardship as the bridge between locals and tourists.
Dive into the cutting edge of AI-powered storytelling, the next frontier in tourism marketing.
This co-design workshop empowers you to explore the potential of AI-generated storytelling.
Dive into the contrasting worlds of brand ambassadors and AI conversational marketing.
Explore the art and science of creating brand impact in the dynamic landscape of experience-driven travel, where travellers are seeking experiences that connect, inspire and leave a lasting impression.
Discover how to create innovative viral content and capture viewers' attention.
Explore how businesses can leverage XR to create unforgettable experiences.
This co-design workshop empowers you to leverage emerging technologies and create viral content.
Discover strategies and tactics to turn large-scale events into long-term positive change.
This co-design workshop empowers you to leave a lasting mark on destinations through events.
Technopolis City of Athens is a vibrant cultural hub housed in a stunningly transformed old gasworks plant. This year's X Design Week will take place at Machine Works, the largest indoor venue in Technopolis City of Athens and a multi-purpose space.
At the Electra Metropolis Roof Garden you can try creative Mediterranean cuisine and fusion dishes and let yourself be seduced by the irresistible charm of the original flavours.
Marketing Greece's goal is to enhance the image and reputation of Greece internationally as a holiday destination. They support destinations and communities in incorporating modern trends and best practices into their tourism products, highlighting the need for a responsible tourism industry. They were established as a non-profit initiative in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels.find out more
Don't miss your opportunity to fully immerse yourself in XDW. Whether you're coming as yourself or with a team, sign-up early to get the best possible experience. With great value tickets open to all, benefit from a rich line-up of fireside talks and sessions in-between a rich programme of design-led collaborative ideation offering a chance to deep-dive on themes, trends and technology.
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Since our first ever event in Barcelona back in 2012, DTTT events have been something to look forward to every year by DMO leaders from across the world. With the extreme changes brought by the pandemic in 2020, we decided to redefine our previous events to make sure they respond to today's needs and challenges.
#DTTTGlobal was an annual flagship event held by the Digital Tourism Think Tank working in close collaboration with its partners and the host destination. It was designed for DMOs worldwide and others in the travel industry to share and exchange knowledge and best practice on Digital Marketing and Destination Transformation. Since 2020 Global has been transformed into X. Festival, which has gathered hundreds of tourism leaders.
The unique format behind #DTTT Campus was one that created a stir in the tourism industry thanks to its refreshingly down-to-earth, relaxed and informal approach. #DTTT Campus was a call for DMOs to be part of global change. Leaders of travel and tourism, inspired in the home of innovation, to take action and change the future of travel for good. This has now been transformed into X. Design Week, which is ran as a mega design sprint.