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Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.
The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.
This case study shares the insights from the strategy of Visit California for creating valuable content.
The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre
Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.
The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.
Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.
Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.
Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.
The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.
The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.
The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.
Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.
The case study discusses a campaign by LAAX , a ski resort in Switzerland that redefined the visitor experience in nature through technology.
'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth
The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.
The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.
The case study discusses ProColombia's award-winning campaign ‘Colombia, Siente el Ritmo' & how music tourism can be a catalyst for destinations.
In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.
The key focus of this Case study is how DMOs can partner with a robust strategy for success.
With clear data and partner insights collected with a campaign, Jordan targets its key markets and reposition the destination.
Bogotá Tourism is a great example of a successful collaboration between various tourism players working towards a bigger project of changing the city.
E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.
Find out how the DMO's is working to enhance the visitor experience with a Data-Driven apporach.
Tourespaña focuses on a digital strategy that strongly relies on data to both source important information and engages with tourists.
Upcycling is a key part of sustainability. Find out how IKEA is working with denim recycling company MUD Jeans to repurpose denim into sofa covers.
Virtual shopping uses the latest media technologies to bridge physical and online experiences, adding value through human connections.
Haeckles promote a more sustainable cosmetic industry but also aims to raise awareness about the natural wealth of the local environment.
Rock Paper Scissors represents an extraordinary example of resilience, care for the local community and business innovation.
Marketing Campaign by Greek National Tourism Organisation with Aegean Airlines and Sojern
Byway is the world’s first operator for flight-free holidays, aiming to popularise the emerging trend of slow travel.
Shangri-La focuses on family bonding experience to achieve a higher level of customer service and hospitality.
Sleeper trains or Night trains: A more sustainable way to experience low-impact travel
Businesses adapt to the circular economy and its practices, from how to design and manufacture products to their function for customers.
Case Study: Inspirato - Revolutionalising travel with subscription-based luxury vacations.
Case Study: Sofar Sounds launched online listening rooms to continue providing the same immersive experience and support the local artists.
Case Study: TypeO - The pandemic exposed a need for change and innovation nobody thought they'd need.
Kiwi Welcome is a sustainable travel start-up that aimed to incentivise visitors to have more purpose-driven travel & contribution to the community.
Case Study: Spoon and Seed’s - Succeeding during a pandemic by implementing a new staff management model and streamlining the menu.
The co-living hospitality brand Outsite has been the first to launch a model where guests can become members and live in different co-living spaces.
Case Study: A great example of a purpose-driven initiative is Spend With Us, an online marketplace supporting rural businesses across Australia.
Surviving the pandemic by pivoting its business model, rapidly switching from offering in-person food tours to selling personalized gift boxes.
The design-led brand Locke represents one of the worlds leading and fast-growing companies in developing 'Hybrid Hotels' or 'Aparthotels'.
Unyoked is an example of a small enterprise able to identify market gaps developing an offer that is extremely relevant to the needs of vacationers.
The pandemic sparked in many the desire to innovate & test new ideas: businesses took this occasion to reinvent the way they operate & engage customer
The Singaporean micro-brewery 'Good Luck Beerhouse' is a business within the hospitality sector that was able to pivot and adapt to the 'new normal'.
The implementation of small radical changes in company operations, technology, partnerships, & innovation helped Lion Heartlnders survive the pandemic
Chuffed Gifts is an example of how tourism businesses can untapped the potential of the domestic market by applying innovation, and entrepreneurship.
Hipcamp represents a best practice of a purpose-driven business that is able to scale up operations and revenue by adopting a sustainable model.
Situated on the rugged and unspoiled shores of Fogo Island, an award-winning inn that follows the purpose of a thriving community & sustainability.
Tapping into the new trend, many accommodation providers have started to shift their offer and invest in a more nature-oriented and relaxation focused
Cuvée Privée - How a business can scale revenue & boost customer loyalty by leveraging innovation & applying creativity to a subscription-based model.
Subscription-based services are those services seeing a customer paying a regularly recurring amount in exchange for the use of a product or service.
Case study: How Sovena resort became one of the leading sustainable resort chains in the world.
The Netherlands-based hotel chain citizenM has always been at the forefront of business innovation and technology.
The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.
We're taking R&D out of the research department and making it something that concerns everyone.
Are you working on an iteration or redevelopment of your destination website?
"Everybody can be a designer!" This is the principle you need to remind yourself when you feel you are lacking creativity.
The objective is to start making sense of the landscape solutions you’re exploring to clearly formulate the challenge you want to solve.
We believe Design Thinking will be key in developing your new DMO's Sustainable Journey.
According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.
Staying up to date with latest destination website trends is hard, especially as things change fast.
Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to
By completing the following activity, you and your team will be able to define what you'd like your users to be able to do.
What are the keys to becoming a smart destination?
What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?
How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le
How can we work to make tourism an activity which contributes to the net benefit of everybody involved?
During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.
Let’s discuss what it means to make destinations and experiences interactive.
Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.
In this activity, we will focus on the first stage of Design Thinking, empathise.
The objective of this activity is to help you and your team gather ideas.
We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.
Incorporate varied perspectives from the destination in regards to sustainability.
Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.
The objective of this activity is to help you and your team gather ideas.
Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.
Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
This activity will allow you to focus on the types of data that exist within your destination.
Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.
The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
This exercise will help you realise the power of effective communication!
Sometimes communication can be more powerful than we realise!
The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
For most businesses, recovery planning is the priority.
Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.
The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.
In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.
When it comes to recovery, involving consumers and embedding their feedback can be key to success.
Empathy Mapping the Customer Experience.
The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.
Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.
Now more than ever the industry is going digital.
Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.
Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.
AI isn't about over complex technologies and strategies.
Service Design and Co-design can help you develop extremely relevant digital experiences.
Take any interaction with your customers as an occasion to learn.
Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.
In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.
The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.
The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.
This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!
After conducting market research, it's time to empathise with consumers and embrace their feedback.
Think of your brand as a glass box, transparent, that really conveys a message.
Use this template to define who should be involved in your project and in what way.
Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.
The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.
A one-week introduction to Design Thinking, with the five key stages of design principles explained.
Working to understand and correctly 'frame' the challenges faced by the destination and industry.
In order to be as accurate as possible, we have to address our assumptions by learning, observing, and practising design research.
The Principles of Design Thinking guide your day-to-day work.
Your smartphone updates its operating system seamlessly in the background. Your neighbourhood café changes its menu seasonally.
In order to make great things and find answers to the most complex problems, we have to take small, manageable risks.
It's time to gather and plan with your team how to test the feasibility of your prototype.
Defining a new image for the destination is defined by purpose.
Something that worked successfully not long ago can appear less relevant in the fast-changing circumstances we are in at the moment.
The first step in the creation of an audience strategy is a brainstorming Sprint.
Having customer personas is a great way to focus on your audience in a more targeted way.
After mapping out all the necessary information about your personas you might find it useful to create a sort of ID for the persona.
When you have well-defined personas to describe the audience of your DMO, you can start creating persona-specific content.
This Sprint gets destination teams re-strategising their hero product offering, adapting it to the new realities the post COVID Visitor.
With this template, you will be able to match your visitor's needs with your experiences.
In this template we will help you to start developing unique ideas for niche experiences.
In this mural, you will learn how to develop your own experiences within your destination.
In this Template, we will explore pairing together products and experiences within your destination to create unique trails & itineraries.
Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach.
The first step in the creation of a content strategy is a brainstorming Sprint.
Content teams are spending significant time and resources on, to produce content for the destination website, blog & social media channels.
Storytelling is the key to strengthen the message you convey about your destination.
Consumer behaviour is changing quickly and so are content preferences.
Planning content requires a structure to follow because the elements to take into consideration are multiple.
The staged recovery process will require a tilted strategy as the destination opens up.
With this sprint, you will be able to kick-off your work on your targeting after COVID-19.
With this template, we are gonna guide you in the creation of Recovery Campaign Concepts, stories for your target audiences and channels.
With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.
Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.
The industry needs support right now, more than it has ever done before.
This stage serves as the opportunity to define the relationship between the DMO and the destination's industry.
A workshop on how to develop Location-Based Content experiences (iBeacon or similar).
360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.
An exploratory process to look 'under the hood' at Visit Oslo's new AR App.
This workshop will look at designing a framework for a sustainable destination from two different perspectives.
This workshop will look at what is needed when it comes to designing an end-to-end premium experience.
This workshop focuses on how to design an industry development programme.
This workshop will invite visitors to be part of a design thinking process, looking at expectations, challenges and opportunities.
A workshop on how to gamify the visitor experience with TheCamp, an incredible startup incubator in Provence in France.
A workshop on how you can use mobility as a storytelling platform and assist with addressing over-tourism.
A programme to provide destinations with the necessary insight to help their employees become sustainability leaders within the organisation.
This is the start of the Sustainability Leadership Programme. In this first session, we explain some key points to better understand the relevance of this programme for DMOs and the tourism industry.
Throughout this first module, we'll navigate sustainability with the purpose of identifying the main factors that play a role in the sustainable development of a destination.
The second week of the first module of the Sustainability Leadership Programme consisted of two live appointments. In this section, you can review and rewatch the content of the week.
For this week, we have prepared a series of on-demand case studies and activities for you and your team to work on depending on your objectives.
This case study will help you understand how the DMO’s activities can improve the life quality of the local community and explore how the organisation can become a sustainability leader within the destination.
Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.
This case study will give you an overview of how DMOs can implement design thinking principles and storytelling to create more value around their sustainability strategy.
This case study will provide you with examples of how destinations can protect their cultural and natural heritage while taking into consideration the well-being of locals.
The objective of this activity is to help you and your team gather ideas
Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
In this part of the activity, the focus will be on shaping a vision together with your team.
This week will focus on giving you access to on-demand content and activities to start progressing with your sustainability journey.
This resource will help you grasp different lines of thinking when it comes to understanding sustainability as a DMO.
This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders and ensuring their happiness.
This case study provides an integral overview of how businesses can be part of fostering positive growth and sustainable development in the destination
This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives and improving their sustainable strategy.
The objective of this activity is to help you and your team gather ideas.
Through this activity, you'll be able to recruit a panel that will provide you with input throughout the journey to become Sustainability Leaders.