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Sparking Innovation with Design Experiences

On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

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Experience Overijssel: Tourists Will go Where you Point Them

In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

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Digital as the New Normal and Social Enterprise

In Week 7 of our Tourism Impact Call series, we have seen a shift in industry reaction from impact to innovation.

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Case Studies

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Below you can see case studies saved to your list.

Technology

SeatBoost Live Upgrade Auctions

Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.

Branding

Astrotourism at Dark Sky Alqueva

The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.

Business

Instant Booking in the MICE sector - Marriott International

Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.

Trends

The Power of Voice Search with Aerin

Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.

Innovation

Journee Trips - Looking to be surprised?

Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.

Sustainability

Loodusega Koos - Estonia/Finland Hiking

The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.

Metaverse

Celebrity Cruises Wonderverse Virtual World

Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences

Sustainability

Swisstainable Veggie Day

The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers

Digital

Selling a Road Trip In Greece - The Digital Experience

In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.

Technology

A Collective Dream Experience

The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.

Digital

Bingewatching in Zwolle

Marketing Oost recently developed an amazing domestic campaign around binge-watching.

Digital

What does a Successful Website Redesign Look Like?

Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.

Marketing

How can Destinations Thrive in Placemaking?

'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.

Digital

The Key Role of Indigenous Communities in Tourism

To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.

Digital

When a Vegan Restaurant is no Longer Vegan-Only

What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

Event

Always-on Marketing for the Chinese Traveller with Dubai Tourism

Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:

Technology

The Virtual Reality Restaurant

Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

Technology

How to Reinvent Artwork? The Casa Batlló Example

Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

Technology

How to Create Compelling Experiences Inside and Outside Galleries

Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.

Event

Succeeding with Co-Operative Marketing

Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.

Event

Becoming a Smart Destination

It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.

Event

The Challenges of Sustainable Certifications

The speakers agree that destinations still don't see the value in destination certification.

Digital

Are Destination Websites Still Relevant?

All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.

Event

Why UGC is a Game Changer for Destination Marketers

There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.

Event

Live & Work Anywhere: From Idealism to Realism

If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.

Event

Embarking on a Literary Tour

Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.

Event

Live & Work Anywhere: Attracting Remote Workers

Features like workspace availability are critical so remote workers can continue to work whilst travelling.

Event

Strengthening Digital Products & Experiences

Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.

Event

Driving Sustainable Innovation

As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.

Event

The New Role of DMOs

Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.

Sustainability

Sustainable Cities of the Future

NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.

Event

Adapting to New Tourism Ecosystems

The shift from a Management Organisation to a Social Enterprise was a successful transformation.

Event

Driving Sustainable Tourism Collaboratively

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

Event

Ensuring Diversity in Travel Storytelling

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

Event

Policy Leadership for Sustainable Transformation

The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.

Event

Ensuring Wellbeing and Inclusion In Tourism

With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.

Event

Milan on Attracting Talent in the Destination

Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".

Event

Highlighting Women Leading Tourism

Understand what sits at the heart of the success of these three impressive women.

Event

Creating a Better Work Environment for Hospitality Staff

Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.

Event

Training Hospitality Staff in a Post-Pandemic Context

The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.

Event

From Consumer Insights to Effective Marketing

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

Event

Developing Experiences Through Technology

Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.

Event

How is UX Shaping Destination Websites?

Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

Event

Voice Marketing in a First-Party Data World

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

Destination Transformation

Using gamification to attract travellers & encourage in-destination exploration

Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.

Business

Attractions in the Post-Covid World

Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.

Destination Transformation

Experimenting with Digital Technologies: Becoming a Smart Destination

Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.

Event

Digital Culture Transformation - Looking into the Future

Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

Innovation

Next Generation City Guides with AR

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

Event

The AI Consultation Hour

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

Innovation

DAOs and NFTs - Everything Considered

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

Event

Circular Destination Experiences

Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.

Event

Reading Travellers' Mind with AI

Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.

Event

Sparking Innovation with Design Experiences

On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

Destination Transformation

Exploring Opportunities of Gaming in Destination Strategy

Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.

Event

Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

Data

Experience Overijssel: Tourists Will go Where you Point Them

In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

Event

Discovering the possibilities of Tourism 4.0

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

Technology

The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

Event

Popular Music Tales: Creating Unique Urban Discovery Trails

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

Event

Pop-up Festivals, Fringe Culture and the Urban Revival

In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.

Event

Reimagining the 30 Second Ad to Break Through the Clutter

Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.

Sustainability

Azores Leading Sustainable Tourism

Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

Sustainability

Slovenia on Sustainability and Experience Design

Slovenia is green, Slovenia acts green, Slovenia promotes green.

Event

Discussion on Sustainability and Experience Design

Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

Brand Ambassadors

Shaping Experiences exclusively for influencers

Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.

Event

New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

Event

Award-Winning Film Directors Chat

We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.

Event

Exploring the groundswell of new digital publishers

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.

Event

Responsive Storytelling

Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

Event

Reflecting on the role of brand and content to engage visitors differently

Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.

Event

Switzerland Tourism Transforming the DMO Website through Data & AI

Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.

Event

Tourism Ireland on using Machine Learning & AI in Digital

Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.

Partnership

Brand USA and Succeeding with Paid Content Partnerships

Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.

Event

Embracing New Ways of Storytelling with Voice Apps

In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.

Event

Destinations Panel on Big Data

For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.

Event

Discussing Sustainable Goals with Visit Valsugana-Lagorai

For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

Event

Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

Event

Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands

Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.

Event

Perspective 2030 with The Netherlands Board of Tourism

For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

Event

Developing a Destination Management Plan with Austurland

Visit Austurland has been developing its story through co-creation and a strong community-based approach.

Branding

The Art of the Pivot

Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.

Event

Repositioning the Destination Digital First with Visit Wales

The discussion focused on brand, digital, content and key learnings of the process.

Event

Creating a Social Partnership Framework with Industry

Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.

Trends

WeGoEU - Connecting Chinese travellers to Europe through WeChat

The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.

Marketing

South Africa's Digital Strategy

South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

Marketing

Lapland’s Augmented Reality App

The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

Marketing

Icelandair: Stopover Buddy Campaign

The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

Event

Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

Content Creation

The Hague Bloggers House Influencer Campaign

The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.

Content Creation

Closing the Content Strategy Loop with California 101

This case study shares the insights from the strategy of Visit California for creating valuable content.

Trends

Destination Uppsala - Champining Social Media as a small Destination

The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre

Branding

Helsinki Marketing - A Transformation Process

Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.

Digital

Geneva Tourism - 1,000 Free Nights

The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.

Trends

Space Nation - Tourism of the Future

Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.

Digital

Singapore Tourism - a 360 Perspective

Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.

Data

Geneva - Global Inbound Marketing for City Tourism

Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.

Trends

Montreux Riviera - Local Guides at the Core of Brand Strategy

The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

Destination Transformation

Dolomiti Paganella - An Experience Led DMO Transformation

The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

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DMOs Supporting the local Business Community

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The #DTTT welcomed more new perspectives and industry experts to our fourth Weekly Tourism Industry Impact Call.

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Antwerp's Hyper Local Strategy

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What key measures need to be in place to ensure the survival of local businesses during the COVID-19 pandemic?

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Rewatch X. Festival 2021: Emerging Trends

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Want to relive the excitement of Emerging Trends? You can rewatch days 1 and 2.

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Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

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The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

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New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

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Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

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USI - Promoting Knowledge, Innovation & Learning in Tourism

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E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.

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Ticino Turismo - A Rebranding Journey

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In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.

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Circular Economy

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Businesses adapt to the circular economy and its practices, from how to design and manufacture products to their function for customers.

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Destination’s Competitiveness: Learnings from Travel Oregon

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Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.

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Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

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Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

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The Art of Innovation: Working With the Cultural Sector to Prepare for the Future

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Runa Sabre, Director of Development at Wonderful Copenhagen, joined us at X. Festival to discuss ‘The art of innovation'.

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Winding Tree: Tokenize Everything!

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Maksim delivered an inspiring talk on peer-to-peer travel distribution networks, a notable move towards decentralising the travel Market.

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Going Beyond Design in Solving Today's Challenges

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These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.

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Outsite - New Resilient Co-Living Models during COVID

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The co-living hospitality brand Outsite has been the first to launch a model where guests can become members and live in different co-living spaces.

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Tourism Ireland on using Machine Learning & AI in Digital

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Tourism Ireland

Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.

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The Rise of the Sustainable Enterprise

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Throughout the pandemic, there has still been space for progress and innovation.

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MUD Jeans + IKEA - A Circular Design

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Upcycling is a key part of sustainability. Find out how IKEA is working with denim recycling company MUD Jeans to repurpose denim into sofa covers.

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San Diego Tourism Authority - Shifting to an ‘Always-on’ Content Strategy

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The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.

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The Voice of Industry

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Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism.

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Investing in Personalised Urban Experiences

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For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.

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DMO Spotlight: Slovenia on Domestic Tourism Insights

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How Visit Slovenia used itinerary creation and an engaging, personalised experience to encourage Slovenians to travel domestically this summer.

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2021 Horizons: Going Behind the Data

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Starting with a positive note, how has the industry been responding to the huge challenges faced at this current moment in time?

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Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

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Visit Finland

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

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What Travel will look like in the Future with Doug Lansky

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We discussed the different approaches of destinations who are at various stages of the recovery process.

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Lion Heartlanders - Pivoting through COVID-19 as a small tour operator

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The implementation of small radical changes in company operations, technology, partnerships, & innovation helped Lion Heartlnders survive the pandemic

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Taking Steps to Build Confidence in the Sector

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The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world.

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Spend With Us - Helping Businesses affected by Bushfire, Drought and COVID-19

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Case Study: A great example of a purpose-driven initiative is Spend With Us, an online marketplace supporting rural businesses across Australia.

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Developing a Destination Management Plan with Austurland

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Visit Austurland has been developing its story through co-creation and a strong community-based approach.

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The Future of Digital Travel

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Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

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Designing Signature Experiences to Build Brand and Narrative

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Gloria joined us for a truly fantastic talk about how the DMO has evolved from a destination brand to a passion brand.

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Destination Websites to Reflect the Needs of Audiences: Perspective from California

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Visit California

Visit California has spent fifteen years doing the same thing - maintaining the brand, being stewards of the brand.

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Adapting to New Tourism Ecosystems

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4VI

The shift from a Management Organisation to a Social Enterprise was a successful transformation.

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Reflecting on the Vienna Visitor Economy Strategy

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Norbert opens by explaining about the disruption and impact of COVID-19 and explains that they have made the shift from a DMO to a DMMO.

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Re-Imagine Meetings, Events & Business Travel

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This roundtable is dedicated to the re-imagination of a sector arguably worst impacted by the global pandemic.

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Embracing New Ways of Storytelling with Voice Apps

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In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.

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Satisfying People's Appetite to Endure a Transformative and Healing Experience

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In this interview with Anne Biging, she talks about establishing criteria about what the 'Healing Hotels of the World' concept should embody.

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The Brolly - Pop-up bars reinventing the guest experience

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The pandemic sparked in many the desire to innovate & test new ideas: businesses took this occasion to reinvent the way they operate & engage customer

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Closing the Content Strategy Loop with California 101

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This case study shares the insights from the strategy of Visit California for creating valuable content.

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Azores Leading Sustainable Tourism

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Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

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Think Sustainably with Helsinki Marketing

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Helsinki Marketing

In Helsinki, "66% of residents identified the climate crisis as their major concern when thinking about the future of the city."

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Discussion on Sustainability and Experience Design

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Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

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Brand USA and Succeeding with Paid Content Partnerships

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Brand USA

Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.

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The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

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Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

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Slovenia on Sustainability and Experience Design

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Slovenia is green, Slovenia acts green, Slovenia promotes green.

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UNWTO Startup Selection

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The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders.

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Perspective 2030 with The Netherlands Board of Tourism

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For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

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Stewardship as a Driving Force Behind the Brand

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This session is all about purposeful marketing, asking the question "can destination stewardship become a key driving force behind the brand?".

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Driving Sustainable Tourism Collaboratively

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TUI Group

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

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Digital Culture Transformation - Looking into the Future

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Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

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How to be an Impactful Traveller: Fireside Chat on Purpose from an Influencer

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Stockholm-based Lola Akinmade Åkerström is an award-winning author, speaker and photographer.

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Data Series #2 - How online search data can shape recovery?

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Do you really know your customers' preferences?

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Succeeding with Sustainable Business Transformation

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In this keynote, we explored TUI's commitment to driving the industry toward a more sustainable future with Melvin Mak.

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Ensuring Wellbeing and Inclusion In Tourism

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Planet Happiness & Women in Travel cic

With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.

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What are smart cities today, where are they headed and what does that mean for tourism?

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3 million people a week are moving to large cities, projected to grow to be 70% of the population by 2050, the planet is quickly becoming more urban.

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Regenerative Travel - Purpose from a Marketer's Perspective

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Elke starts her talk by describing what it means to be a marketer. She's had a lot of success and a lot of recognition.

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The Key Role of Indigenous Communities in Tourism

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To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.

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Imagine a City that Works for Visitors, Business and Resident Communities

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Atlanta City is a destination, which prides itself in its many facilities: home of the busiest airport and a diverse and varied culture.

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The New Role of DMOs

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Göteborg & Co

Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.

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The Swisstainable Strategy

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Helena presented the Swisstainable initiative, which encourages visitors to experience Switzerland more responsively.

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Establishing Robust Measurement Data to Support a Digitally-Led Sustainability Strategies

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Tarek delivered a profound talk about employing environmental and meteorological data to support sustainable tourism strategies.

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Are We Brave Enough to Act?

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Nagore delivered an interactive session on the topic of destination development and management. The has pandemic significantly affected tourism.

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Hipcamp - Applying the Airbnb model to Camping

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Hipcamp represents a best practice of a purpose-driven business that is able to scale up operations and revenue by adopting a sustainable model.

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Exploring the Drivers for a Global Recovery

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Lynette Pang opens by explaining that Singapore is all about passion made possible, the brand's strapline.

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Observing the Consumer Shift with Data and Audience Insights

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The number one question that arrives at Google is what the trends are and what is happening.

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Diversity, Equity and Inclusion Strategy

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David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).

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The Contiki TikTok Challenge

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Contiki & NYC & Co

In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.

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Austurland's Scenario Mapping using Mural

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We caught up with Maria who was kind enough to share her experience of starting to work together with industry to look at the various scenarios.

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Reviving Urban Tourism

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This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

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How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

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The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

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Tourespaña on Targeting with Data

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Tourespaña focuses on a digital strategy that strongly relies on data to both source important information and engages with tourists.

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Supporting Start-up Ecosystems in Tourism

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José Luis Cordoba, Managing Director of Andalucia Lab, joined us during the theme of The Future of Urban Tourism.

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Developing a Platform for Innovation in Tourism with Espoo Marketing

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The Finnish city of Espoo is an ecosystem of collaboration and innovation.

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The Power of Voice Search with Aerin

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Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.

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A Live Panel with European Travellers

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Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.

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TypeO Loft - Expanding Services as a Shoppable B&B

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Case Study: TypeO - The pandemic exposed a need for change and innovation nobody thought they'd need.

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Dolomiti Paganella - An Experience Led DMO Transformation

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The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

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Val di Sole - Sustainable Mobility in Tourism Hotspots

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Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.

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BeRightBack - Introducing Subscription-Based Travel

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Subscription-based services are those services seeing a customer paying a regularly recurring amount in exchange for the use of a product or service.

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Refining the Digital Customer Experience with LAAX

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LAAX

The case study discusses a campaign by LAAX , a ski resort in Switzerland that redefined the visitor experience in nature through technology.

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Visit Gay Osaka - Japan’s First DMO-Led LGBTQ Initiative

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Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.

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Trending in Travel

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Lethabo-Thabo joined X Festival to discuss the ‘Trending in Travel’ report published in November 2021 by WTTC and Thetrip.com group.

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Aegean Airlines and GNTO - Sojern Case Study

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Marketing Campaign by Greek National Tourism Organisation with Aegean Airlines and Sojern

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Geneva - Global Inbound Marketing for City Tourism

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Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.

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What's the appetite for Travel? with Beautiful Destinations

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Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers.

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Celebrity Cruises Wonderverse Virtual World

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Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences

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Sizing the Appetite for TravelTech in Adversity

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Joshua starts by setting the scene. Right now, we are facing a catastrophic collapse in demand.

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Understanding Responsible Travel from Data & Behavioural Insights through to Marketing & Product Development

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Vicky Smith's own personal experience of visiting a resort in Kenya turned out to be a real eye-opener, what she describes as 'the penny drop moment'.

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How Are Cultural Institutions and the Recreational Sector Adopting Immersive Technologies?

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Museums and galleries are no longer just a collection of artefacts.

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Exploring the groundswell of new digital publishers

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Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.

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Market-Based Solutions for Impact in Tourism Destinations

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In this session, Eric Schütz, from GIZ, and Jost Neumann, from TUI Care Foundation, presented market-based solutions to create impact.

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Exploring Global Trends with Google

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Iva Kutle Škrlec, Global Director of Destination Marketing at Google, delivered a keynote on ‘Exploring Global Trends with Google’.

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Finding a Sustainable Way Forward as an Industry

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Firstly, to understand the role of GSTC Standards it is important to understand the four pillars upon which these standards are based.

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Creating Legacy through Exhibitions by Repurposing, Re-Cycling and Revitalising

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Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.

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Lapland’s Augmented Reality App

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The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

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How is UX Shaping Destination Websites?

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Creatim & Slovenian Tourist Board

Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

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Haeckels - Developing Loyalty and Connection with the Destination

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Haeckles promote a more sustainable cosmetic industry but also aims to raise awareness about the natural wealth of the local environment.

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Recovery Alliance 2. Ask A Traveler with Beautiful Destinations

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Our first-ever interactive series of live focus groups between travellers and DMOs.

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Milan on Attracting Talent in the Destination

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Milano & Partners

Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".

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Skyscanner Horizons - The Return of Travel

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This report published by Skyscanner contains valuable insights to enter a new phase after a year like no other.

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Montreux Riviera - Local Guides at the Core of Brand Strategy

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The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

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Templates

Design Thinking

This series provides you will a comprehensive package of design thinking methods for the Tourism & Tavel, from primary toolkits to templates on the most advanced digital innovations in the industry.

Design Thinking

Asana & MURAL Toolkit for Destinations

The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.

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Design Thinking

Concept R&D

We're taking R&D out of the research department and making it something that concerns everyone.

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Design Thinking

DMO Website of the Future

Are you working on an iteration or redevelopment of your destination website?

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Design Thinking

DTTT Design Pack

"Everybody can be a designer!‍" This is the principle you need to remind yourself when you feel you are lacking creativity.‍

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Design Thinking

Define Your Stakeholders’ Needs and Problems

The objective is to start making sense of the landscape solutions you’re exploring to clearly formulate the challenge you want to solve.

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Design Thinking

Design Thinking Templates

We believe Design Thinking will be key in developing your new DMO's Sustainable Journey.

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Design Thinking

Developing a Food Theme Strategy

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.

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Design Thinking

Full Funnel Trends Canvas

Staying up to date with latest destination website trends is hard, especially as things change fast.

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Design Thinking

Ideating to Solve the Challenge

It’s time to start developing potential solutions!

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Design Thinking

Introducing the DXO Model

Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to

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Design Thinking

Overtourism Challenge Pack

At WTM 2018, the DTTT Team led a Destination Challenge.

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Design Thinking

Prototyping Your Sustainability Roadmap

By completing the following activity, you and your team will be able to define what you'd like your users to be able to do.

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Design Thinking

Prototyping: Becoming a Smart Destination

What are the keys to becoming a smart destination?

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Design Thinking

Prototyping: Destination Experiences in Meta

What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?

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Design Thinking

Prototyping: Hyper Immersive Digital Brand Development

How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le

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Design Thinking

Prototyping: Visitor Experience Development

How can we work to make tourism an activity which contributes to the net benefit of everybody involved?

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Design Thinking

Rapid Ideation 1: Exploring Emerging Technologies

During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.

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Design Thinking

Rapid Ideation 2: Experience Transformation

Let’s discuss what it means to make destinations and experiences interactive.

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Design Thinking

Rapid Ideation 3: Artificial Intelligence

Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.

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Design Thinking

Users & Needs Mapping

In this activity, we will focus on the first stage of Design Thinking, empathise.

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Design Thinking

Using Design Thinking Within Your DMO

The main goal of this activity is to help you gather a collective view on sustainability amongst your organisation, industry and peers.

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Sustainability Leadership Programme

In this series you can find all the templates for activities introduced in the Sustainability Leadership Programme for destinations to help their employees become sustainability leaders within the organisation.

Sustainability Leadership Programme

1.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.

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Sustainability Leadership Programme

1.2 Explore Motivations and the Need for Leadership on Sustainability

We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.

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Sustainability Leadership Programme

1.3 Gather a Collective View on Sustainability Amongst Your Team, Industry and Peers

Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.

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Sustainability Leadership Programme

1.4 Recruit Your Diverse Empowered Team For The Sustainability Leadership Journey

Incorporate varied perspectives from the destination in regards to sustainability.

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Sustainability Leadership Programme

1.5 Frame Your Destination's Sustainability Journey

Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.

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Sustainability Leadership Programme

2.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.

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Sustainability Leadership Programme

2.2 Mapping Needs, Journeys, Stakeholders

Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.

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Sustainability Leadership Programme

2.3 Designing a Circular Visitor Economy

Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.

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Sustainability Leadership Programme

3.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.

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Sustainability Leadership Programme

3.2 Mapping Out Our Data Needs

This activity will allow you to focus on the types of data that exist within your destination.

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Sustainability Leadership Programme

3.3 Designing Our Data Journey

Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.

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Sustainability Leadership Programme

4.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.

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Sustainability Leadership Programme

4.2 Communication Techniques as an Effective Solution

This exercise will help you realise the power of effective communication!

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Sustainability Leadership Programme

4.3 Making Powerful Presentations

Sometimes communication can be more powerful than we realise!

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Sustainability Leadership Programme

5.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.

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Sustainability Leadership Programme

5.2 Conducting a Retrospective

This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.

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Sustainability Leadership Programme

5.3 Exploring Our Sustainability Strategy

The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.

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Business Resources

Ih this Series, you can find all the information needed for the Tourism & Travel industry to understand challenges, become increasingly resilient and plan for recovery.