Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
6th June
Next Cohort
During X. Design Week
Register Now
XR Immerive Experiences
Mater XR Immersive Experiences in Tourism
Transform your organisation's approach to XR through hands-on experimentation, peer learning and expert guidance.
Latest from Our Content Series
Explore our latest insights and practical demonstrations showing how leading destinations are implementing AI technologies.
News from our Partner Case Study
$1.4M and Counting: How VisitPITTSBURGH and Sojern Transformed Digital Ads Into Economic Wins
VisitPITTSBURGH and Sojern launched multichannel digital ad campaigns that drove over $1.4M in economic impact and 1,200+ hotel bookings, using advanced targeting to boost tourism and ROI in a competitive market.
News from our Partner Case Study
Visit Armagh Uses Tourism Ireland’s Partnership Programme to Partner With Sojern on a Co-Op Campaign
Visit Armagh partnered with Sojern through Tourism Ireland’s co-op programme to run digital campaigns that increased native CTR by 197% and video completion rates to 70%, resulting in over 1,300 confirmed travellers and 4M+ impressions.
News from our Partner Case Study
Jewel of the South Caucasus: Promoting Georgia as a winter destination
A Skyscanner campaign helped put Georgia on the map as a winter destination, reaching 4.4 million travellers with TikTok ads, themed itineraries and eye-catching content that showcased the country’s culture, adventure and natural beauty.
The Learning Journey
A Complete Learning Journey
Our programme combines three powerful elements to ensure you not only understand the potential of AI technology, but gain hands-on experience implementing it.
Editorial Report & Playbook
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Strategic implementation framework
- Real-world case studies
- Best practice guidelines
Editorial Report & Playbook
Detailed tutorials and demonstrations for practical implementation.
- Step-by-step tutorials
- Practical demonstrations
- Expert tips and insights
Intensive In-Person Workshop
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Hands-on experimentation
- Expert guidance
- Peer learning opportunities
Strategic Outcomes
Tone of Voice
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
User Experience
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Brand Opportunities
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Responisble Use
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
A Collaborative Community
6x Hack the AI Workstreams
Regular collaborative sessions to share insights and shape the future of AI in tourism.
- Bi-monthly strategic sessions
- Hands-on problem solving
- Peer learning opportunities
Discussion
Thread
Continuous knowledge exchange to stay ahead of rapid developments.
- Expert moderation
- Real-time updates
- Community insights
Prototyping
Lab
Collaborative space for experimenting with tools and sharing implementation insights.
- Experimental projects
- Shared resources
- Implementation feedback
Ready to Transform Your Organisation?
Choose the access level that best suits your needs and goals.
.webp)
