XR Immerive Experiences

Destination marketing organisations are shifting from rigid, large-scale periodic campaigns towards agile, "always-on" strategies that balance campaign intensity with sustained engagement, driven by declining brand loyalty particularly amongst younger and older travellers. This hybrid approach emphasises authentic partnerships, performance-driven optimisation and integrated brand orchestration to maintain relevance across fragmented digital ecosystems and evolving visitor expectations.

In the third episode of Leading Tourism's Transition experience economy series, Nick Hall and our series co-host, Craig Everett, Co-Founder and CEO of Holibob, delve into the experience ecosystem with Natasha Martin from NEOM Nature Reserve, James Lemon from Stripe and Panos Kokkalis from Marketing Greece.

In the ever-evolving tourism sector, staying on the pulse of generational shifts and technological advancements is crucial for success. Through the discussion, the speakers uncover how brands can harness the power of social media, influencers and content creators to connect with the next generation of travellers as well as AI's transformative potential in content creation and customer engagement.