6th June

Next Cohort

During X. Design Week

Register Now

XR Immerive Experiences

Mater XR Immersive Experiences in Tourism

Transform your organisation's approach to XR through hands-on experimentation, peer learning and expert guidance.

Latest from Our Content Series

Explore our latest insights and practical demonstrations showing how leading destinations are implementing AI technologies.
News from our Partners

Introducing Microsoft Copilot Actions AI x Skyscanner

As a launch partner for Microsoft Copilot Actions - announced by the tech giant at its 50th anniversary event in Seattle - Skyscanner is championing the potential of artificial intelligence to transform how travellers discover, plan and book their journeys.
Trends

2025 Future Destination Trends: Exploring the Values Vortex

Across the world, as society becomes ever more polarised, values are becoming the elephant in the room. With diversity and inclusion under threat, should destinations use their brand voice to take a stance?
News from our Partners

Clicktripz Rebrands as Tiki, Launches New Strategic Partnership to Power European Travel Marketing Innovation

Clicktripz, a leading travel technology company renowned for its innovative solutions in the tourism industry, today announced its official rebranding to Tiki.

The Learning Journey

A Complete Learning Journey

Our programme combines three powerful elements to ensure you not only understand the potential of AI technology, but gain hands-on experience implementing it.

Editorial Report & Playbook

Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
  • Strategic implementation framework
  • Real-world case studies
  • Best practice guidelines

Editorial Report & Playbook

Detailed tutorials and demonstrations for practical implementation.
  • Step-by-step tutorials
  • Practical demonstrations
  • Expert tips and insights

Intensive In-Person Workshop

Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
  • Hands-on experimentation
  • Expert guidance
  • Peer learning opportunities

Strategic Outcomes

Tone of Voice

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

User Experience

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

Brand Opportunities

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

Responisble Use

Craft a language that reflects your brands personality and values, supporting consistency across all communications.
  • Generate destination guides and compelling marketing copy
  • Handle translations and localisation across multiple languages
  • Create interactive chatbot experiences with consistent brand voice

A Collaborative Community

6x Hack the AI Workstreams

Regular collaborative sessions to share insights and shape the future of AI in tourism.
  • Bi-monthly strategic sessions
  • Hands-on problem solving
  • Peer learning opportunities

Discussion
Thread

Continuous knowledge exchange to stay ahead of rapid developments.
  • Expert moderation
  • Real-time updates
  • Community insights

Prototyping
Lab

Collaborative space for experimenting with tools and sharing implementation insights.
  • Experimental projects
  • Shared resources
  • Implementation feedback

Ready to Transform Your Organisation?

Choose the access level that best suits your needs and goals.

Evolve Member

Online Access

€0

per person
  • Complete online curriculum
  • Access to recorded sessions
  • Basic community access
Access Dashboard

Impact +

Enterprise Solution

Custom

per person
  • Full programme for your team
  • Customised sessions
  • Year-round development
  • In-house delivery
Contact Us