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6th June
Next Cohort
During X. Design Week
Register Now
XR Immerive Experiences
Mater XR Immersive Experiences in Tourism
Transform your organisation's approach to XR through hands-on experimentation, peer learning and expert guidance.
Latest from Our Content Series
Explore our latest insights and practical demonstrations showing how leading destinations are implementing AI technologies.
AI
Beyond Experimentation: How Brand USA Is Building the Blueprint for AI-First Destination Marketing
A deep dive into the strategic, operational and philosophical shifts required to transform from AI-curious to AI-native. Featuring Janette Roush, SVP of Innovation & Chief AI Officer, Brand USA.
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News from our Partners
Tiki for Tomorrow
Tiki for Tomorrow donates 2% of every DMO media spend of $100,000 or more to a charity chosen by the destination. The programme ensures that while campaigns promote destinations globally, they also deliver meaningful support to local communities.
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Social Media
2025 Future Destination Trends: How Reach is Being Redefined
With Google's integration of Instagram content into its search index, social media is poised to become even more central to destination marketing. This represents a shift in how search ecosystems integrate social media as discoverable content.
The Learning Journey
A Complete Learning Journey
Our programme combines three powerful elements to ensure you not only understand the potential of AI technology, but gain hands-on experience implementing it.
Editorial Report & Playbook
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Strategic implementation framework
- Real-world case studies
- Best practice guidelines
Editorial Report & Playbook
Detailed tutorials and demonstrations for practical implementation.
- Step-by-step tutorials
- Practical demonstrations
- Expert tips and insights
Intensive In-Person Workshop
Your comprehensive guide to implementation, with strategic insights and practical roadmaps.
- Hands-on experimentation
- Expert guidance
- Peer learning opportunities
Strategic Outcomes
Tone of Voice
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
User Experience
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Brand Opportunities
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
Responisble Use
Craft a language that reflects your brands personality and values, supporting consistency across all communications.
- Generate destination guides and compelling marketing copy
- Handle translations and localisation across multiple languages
- Create interactive chatbot experiences with consistent brand voice
A Collaborative Community
6x Hack the AI Workstreams
Regular collaborative sessions to share insights and shape the future of AI in tourism.
- Bi-monthly strategic sessions
- Hands-on problem solving
- Peer learning opportunities
Discussion
Thread
Continuous knowledge exchange to stay ahead of rapid developments.
- Expert moderation
- Real-time updates
- Community insights
Prototyping
Lab
Collaborative space for experimenting with tools and sharing implementation insights.
- Experimental projects
- Shared resources
- Implementation feedback
Ready to Transform Your Organisation?
Choose the access level that best suits your needs and goals.
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