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Redefining Destination Purpose and Governance

In this session, we are looking forward to 2021, with a sense of optimism that governments and industry will come together.

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Live & Work Anywhere: Attracting Remote Workers

Features like workspace availability are critical so remote workers can continue to work whilst travelling.

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Designing a DMO Strategy Using Data and Innovation

He is renowned in the industry for having helped Portugal's National Tourism Organisation to apply innovation and adopt a data-driven approach.

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X. Festival 2022 On-Demand

Go to the on-demand section on your X. Festival dashboard and watch all of this years sessions. Also keep an eye on our new case studies.

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Plan for Vacation Day 2023

Submit a short video tip for those planning a vacation in your destination.

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International Women's Day

The WIT #EmbraceEquity campaign is about celebrating women in tourism, on a day that marks a call to action for accelerating women's equality, creating a fair and equal world.

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Earth Day

Join the World’s Largest Environmental Movement and celebrate Earth Day. This will all be about investing in our planet as businesses, governments and civil society are equally responsible for taking action against the climate crisis. Be part of the change!

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Case Studies

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Below you can see case studies saved to your list.

Sustainability

Swisstainable Veggie Day

The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers

Digital

Selling a Road Trip In Greece - The Digital Experience

In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.

Technology

A Collective Dream Experience

The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.

Digital

Bingewatching in Zwolle

Marketing Oost recently developed an amazing domestic campaign around binge-watching.

Digital

What does a Successful Website Redesign Look Like?

Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.

Marketing

How can Destinations Thrive in Placemaking?

'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.

Digital

The Key Role of Indigenous Communities in Tourism

To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.

Digital

When a Vegan Restaurant is no Longer Vegan-Only

What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

Event

Always-on Marketing for the Chinese Traveller with Dubai Tourism

Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:

Technology

The Virtual Reality Restaurant

Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

Technology

How to Reinvent Artwork? The Casa Batlló Example

Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

Technology

How to Create Compelling Experiences Inside and Outside Galleries

Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.

Event

Succeeding with Co-Operative Marketing

Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.

Event

Becoming a Smart Destination

It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.

Event

The Challenges of Sustainable Certifications

The speakers agree that destinations still don't see the value in destination certification.

Digital

Are Destination Websites Still Relevant?

All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.

Event

Why UGC is a Game Changer for Destination Marketers

There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.

Event

Live & Work Anywhere: From Idealism to Realism

If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.

Event

Embarking on a Literary Tour

Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.

Event

Live & Work Anywhere: Attracting Remote Workers

Features like workspace availability are critical so remote workers can continue to work whilst travelling.

Event

Strengthening Digital Products & Experiences

Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.

Event

Driving Sustainable Innovation

As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.

Event

The New Role of DMOs

Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.

Sustainability

Sustainable Cities of the Future

NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.

Event

Adapting to New Tourism Ecosystems

The shift from a Management Organisation to a Social Enterprise was a successful transformation.

Event

Driving Sustainable Tourism Collaboratively

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

Event

Ensuring Diversity in Travel Storytelling

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

Event

Policy Leadership for Sustainable Transformation

The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.

Event

Ensuring Wellbeing and Inclusion In Tourism

With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.

Event

Milan on Attracting Talent in the Destination

Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".

Event

Highlighting Women Leading Tourism

Understand what sits at the heart of the success of these three impressive women.

Event

Creating a Better Work Environment for Hospitality Staff

Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.

Event

Training Hospitality Staff in a Post-Pandemic Context

The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.

Event

From Consumer Insights to Effective Marketing

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

Event

Developing Experiences Through Technology

Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.

Event

How is UX Shaping Destination Websites?

Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

Event

Voice Marketing in a First-Party Data World

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

Destination Transformation

Using gamification to attract travellers & encourage in-destination exploration

Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.

Business

Attractions in the Post-Covid World

Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.

Destination Transformation

Experimenting with Digital Technologies: Becoming a Smart Destination

Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.

Event

Digital Culture Transformation - Looking into the Future

Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

Innovation

Next Generation City Guides with AR

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

Event

The AI Consultation Hour

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

Innovation

DAOs and NFTs - Everything Considered

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

Event

Circular Destination Experiences

Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.

Event

Reading Travellers' Mind with AI

Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.

Event

Sparking Innovation with Design Experiences

On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

Destination Transformation

Exploring Opportunities of Gaming in Destination Strategy

Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.

Event

Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

Data

Experience Overijssel: Tourists Will go Where you Point Them

In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

Event

Discovering the possibilities of Tourism 4.0

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

Technology

The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

Event

Popular Music Tales: Creating Unique Urban Discovery Trails

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

Event

Pop-up Festivals, Fringe Culture and the Urban Revival

In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.

Event

Reimagining the 30 Second Ad to Break Through the Clutter

Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.

Sustainability

Azores Leading Sustainable Tourism

Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

Sustainability

Slovenia on Sustainability and Experience Design

Slovenia is green, Slovenia acts green, Slovenia promotes green.

Event

Discussion on Sustainability and Experience Design

Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

Brand Ambassadors

Shaping Experiences exclusively for influencers

Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.

Event

New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

Event

Award-Winning Film Directors Chat

We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.

Event

Exploring the groundswell of new digital publishers

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.

Event

Responsive Storytelling

Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

Event

Reflecting on the role of brand and content to engage visitors differently

Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.

Event

Switzerland Tourism Transforming the DMO Website through Data & AI

Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.

Event

Tourism Ireland on using Machine Learning & AI in Digital

Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.

Partnership

Brand USA and Succeeding with Paid Content Partnerships

Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.

Event

Embracing New Ways of Storytelling with Voice Apps

In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.

Event

Destinations Panel on Big Data

For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.

Event

Discussing Sustainable Goals with Visit Valsugana-Lagorai

For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

Event

Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

Event

Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands

Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.

Event

Perspective 2030 with The Netherlands Board of Tourism

For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

Event

Developing a Destination Management Plan with Austurland

Visit Austurland has been developing its story through co-creation and a strong community-based approach.

Branding

The Art of the Pivot

Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.

Event

Repositioning the Destination Digital First with Visit Wales

The discussion focused on brand, digital, content and key learnings of the process.

Event

Creating a Social Partnership Framework with Industry

Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.

Trends

WeGoEU - Connecting Chinese travellers to Europe through WeChat

The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.

Marketing

South Africa's Digital Strategy

South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

Marketing

Lapland’s Augmented Reality App

The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

Marketing

Icelandair: Stopover Buddy Campaign

The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

Event

Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

Content Creation

The Hague Bloggers House Influencer Campaign

The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.

Content Creation

Closing the Content Strategy Loop with California 101

This case study shares the insights from the strategy of Visit California for creating valuable content.

Trends

Destination Uppsala - Champining Social Media as a small Destination

The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre

Branding

Helsinki Marketing - A Transformation Process

Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.

Digital

Geneva Tourism - 1,000 Free Nights

The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.

Trends

Space Nation - Tourism of the Future

Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.

Digital

Singapore Tourism - a 360 Perspective

Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.

Data

Geneva - Global Inbound Marketing for City Tourism

Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.

Trends

Montreux Riviera - Local Guides at the Core of Brand Strategy

The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

Destination Transformation

Dolomiti Paganella - An Experience Led DMO Transformation

The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

Sustainability

Val di Sole - Sustainable Mobility in Tourism Hotspots

Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.

Digital

Refining the Digital Customer Experience with LAAX

The case study discusses a campaign by LAAX , a ski resort in Switzerland that redefined the visitor experience in nature through technology.

Design Thinking

Championing Design Thinking & Transformation with MURAL

'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth

Branding

San Diego Tourism Authority - Shifting to an ‘Always-on’ Content Strategy

The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.

Targets & Objectives

St. Gallen Model for Destination Management

The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.

Branding

ProColombia - Is Music the New Gastronomy?

The case study discusses ProColombia's award-winning campaign ‘Colombia, Siente el Ritmo' & how music tourism can be a catalyst for destinations.

Content Creation

Ticino Turismo - A Rebranding Journey

In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.

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How to Reinvent Artwork? The Casa Batlló Example

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Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

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Rewatch X. Festival 2021: Sustainability and Stewardship

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Want to relive the excitement of Sustainability & Stewardship? You can rewatch days 5 and 6.

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Rewatch X. Festival 2021: Digitalisation and Competitiveness

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Want to relive the excitement of Digitalisation & Competitiveness? You can rewatch days 3 and 4.

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Strengthening Digital Products & Experiences

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Visit Finland

Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.

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Repositioning the Destination Digital First with Visit Wales

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The discussion focused on brand, digital, content and key learnings of the process.

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Accelerating Collaboration whilst Uncertainty Grips the Industry

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At the #DTTT, we are bringing people together across the industry to help steer them through the crisis.

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Engaging the Influencer Community by Offering Something Extra

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Markus gives us a snapshot of Switzerland's tourism industry, with approximately every 6th guest being influenced by a wide array of social campaigns.

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The Rise of the Sustainable Enterprise

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Throughout the pandemic, there has still been space for progress and innovation.

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A Live Panel with Millennials

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Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations.

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Diversity, Equity and Inclusion Strategy

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David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).

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Voice Marketing in a First-Party Data World

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Contiki

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

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Ensuring a Sustainable Meetings and Events Industry Emerges out of the Pandemic

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Helsinki Marketing has focused on their internal advisory work, with a key theme for this year being 'self-leadership'.

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Developing Experiences Through Technology

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German National Tourist Board

Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.

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Recovery Alliance 2. Ask A Traveler with Beautiful Destinations

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Our first-ever interactive series of live focus groups between travellers and DMOs.

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The Rise of the Sustainable Enterprise - IBM

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Digital transformation can help organizations reduce their environmental impact—and deliver better business results.

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Investing in Destination Recovery: A Catalyst for Broader Economic Growth

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Adam opens by explaining that right at this moment in time, we are seeing the light at the end of the tunnel.

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The “New Normal” you say … Really?

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Olivier shares a photo of Wuhan Water Park Festival in 2019 and 2020, a striking similarity of a crowded water park with no sense of a 'new normal'.

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Innovation as a Catalyst for Sustainable Recovery Solutions in Tourism

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Natalia introduces the talk by sharing that if we work together on 5 priorities, we can successfully change tourism into a more sustainable sector.

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Antwerp's Hyper Local Strategy

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What key measures need to be in place to ensure the survival of local businesses during the COVID-19 pandemic?

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Outsite - New Resilient Co-Living Models during COVID

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The co-living hospitality brand Outsite has been the first to launch a model where guests can become members and live in different co-living spaces.

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Icelandair: Stopover Buddy Campaign

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The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

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The Role of Destination Apps

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Vienna Tourist Board

In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.

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Tech as an Enabler for Inclusivity and Empowerment

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Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.

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Think Sustainably with Helsinki Marketing

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Helsinki Marketing

In Helsinki, "66% of residents identified the climate crisis as their major concern when thinking about the future of the city."

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Data Series #6 - How to build your recovery strategies using data.

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Learn how to attract more visitors by leveraging, improving and exploring new horizons for you destination.

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Translating Sustainable Strategy into Digital

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In this keynote, Katrine Mosfjeld, from Visit Norway, guided us through how we can translate our sustainable strategy into digital.

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Haeckels - Developing Loyalty and Connection with the Destination

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Haeckles promote a more sustainable cosmetic industry but also aims to raise awareness about the natural wealth of the local environment.

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ECM Roundtables: Does Business Travel Have a Future?

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‍During this panel, organised in collaboration with ECM, we were joined by 3 panellists across Europe.

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Perspective on a Tourism Model based on Happiness and Sustainability

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Isabel interviews Damcho with many curious questions about the state of Bhutan during the COVID-19 global crisis.

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Highlighting Women Leading Tourism

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Understand what sits at the heart of the success of these three impressive women.

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Kiwi Welcome - Bringing together travellers, community and sustainable tourism

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Kiwi Welcome is a sustainable travel start-up that aimed to incentivise visitors to have more purpose-driven travel & contribution to the community.

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Using Content Marketing to Meet and Exceed Traveler Expectations

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During this session, Anna and Gwynne, guided us through how we can reset traveler expectations through content marketing.

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WeGoEU - Connecting Chinese travellers to Europe through WeChat

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The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.

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DMO Spotlight: How Trip Planning Data Encouraged a V-Shaped Recovery

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How Visit Colorado Springs has their trip planner, and the data that comes from it.

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Making Sense of Data, a Regional Perspective

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Ellen and Guido joined X. Festival 2021 to discuss a recently launched data hub for tourism in the Netherlands.

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Creating Legacy through Exhibitions by Repurposing, Re-Cycling and Revitalising

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Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.

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How to Discover the Food Potential of Your Destination

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Rebecca Mackenzie, President & CEO of Culinary Tourism Alliance, brought a vision of bridging the gap between the food & drink and travel industries.

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Imagine a City that Works for Visitors, Business and Resident Communities

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Atlanta City is a destination, which prides itself in its many facilities: home of the busiest airport and a diverse and varied culture.

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Attempting to Profile the Post COVID-19 Traveller with ATTA

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Here are the takeaway from last week's webinar held together with the Adventure Travel Trade Association.

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Soneva Resorts - Sustainability at the core of everything

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Case study: How Sovena resort became one of the leading sustainable resort chains in the world.

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Redefining Destination Purpose and Governance

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In this session, we are looking forward to 2021, with a sense of optimism that governments and industry will come together.

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Perspective 2030 with The Netherlands Board of Tourism

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For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

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The Art of Innovation: Working With the Cultural Sector to Prepare for the Future

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Runa Sabre, Director of Development at Wonderful Copenhagen, joined us at X. Festival to discuss ‘The art of innovation'.

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First Things First: What Are Immersive Technologies?

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Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.

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Pivoting in the Events Industry - the Case of Sofar Sounds, Boozi and T3 Expo

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Case Study: Sofar Sounds launched online listening rooms to continue providing the same immersive experience and support the local artists.

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Atmospheric Design in City Tourism

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In this session, we were joined by a panel of speakers discussing the urbanana project including Laura, Tobias, Ines, Sabine, Max and Nora.

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Destination Websites to Reflect the Needs of Audiences: Perspective from California

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Visit California

Visit California has spent fifteen years doing the same thing - maintaining the brand, being stewards of the brand.

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Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands

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Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.

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SEGITTUR - Developing Smart Destinations and Data Intelligence

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SEGITTUR is a state-owned company specifically developed with the purpose of fostering the development of innovation and new technologies.

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Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

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Visit Finland

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

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Destination Websites to Reflect the Needs of Audiences: Perspective from Spain

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Turespaña has one of the oldest dedicated DMO websites in the industry, first published in 2000.

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A Live Panel with European Travellers

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Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.

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Going Beyond Design in Solving Today's Challenges

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These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.

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From Consumer Insights to Effective Marketing

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YouGov

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

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Circular Destination Experiences

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Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.

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Cuvée Privée - Reinventing the customer experience through personalisation

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Cuvée Privée - How a business can scale revenue & boost customer loyalty by leveraging innovation & applying creativity to a subscription-based model.

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StopOver - The Centralisation of Tourism Agencies in Bogotá

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Bogotá Tourism is a great example of a successful collaboration between various tourism players working towards a bigger project of changing the city.

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What does a Successful Website Redesign Look Like?

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Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.

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Developing a Destination Management Plan with Austurland

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Visit Austurland has been developing its story through co-creation and a strong community-based approach.

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A New World of Travel - Skyscanner

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The travel industry accounts for one in 10 jobs globally, making it one of the world’s most influential economies.

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Responsive Storytelling

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Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

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A Branding and Communication Story

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Miguel Angel Pérez, from Visit Valencia, presented how a branding and communication story can be successfully developed and transmitted.

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Attractions in the Post-Covid World

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Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.

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The Contiki TikTok Challenge

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Contiki & NYC & Co

In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.

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Popular Music Tales: Creating Unique Urban Discovery Trails

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Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

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DAOs and NFTs - Everything Considered

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The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

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Discussing Sustainable Goals with Visit Valsugana-Lagorai

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For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

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Experimenting with Digital Technologies: Becoming a Smart Destination

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Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.

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When a Vegan Restaurant is no Longer Vegan-Only

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What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

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PilOT, The Project Behind The Touristicity Index

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Mathieu Daubon, Laurent Botti and Pierre Bouton joined us at X. Festival 2021 to discuss the PilOT project.

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Financial Transparency & Sustainability as Non-Negotiable

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Ambrose's father founded ASI Reisen in 1963 with a clear mission statement: to open people's heart and mind to nature.

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Spend With Us - Helping Businesses affected by Bushfire, Drought and COVID-19

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Case Study: A great example of a purpose-driven initiative is Spend With Us, an online marketplace supporting rural businesses across Australia.

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Data Series #3 - How to take a lead on your strategy to bring visitors back?

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Do you really know your customers' preferences?

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USI - Promoting Knowledge, Innovation & Learning in Tourism

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E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.

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Achieving Monster Results for Your Destination

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Michael was interviewed by Nick during X. Festival where he talked us through his successful journey of leading the destination as the pandemic began.

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CitizenM Hotels - Smart & Pandemic Proof

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The Netherlands-based hotel chain citizenM has always been at the forefront of business innovation and technology.

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Experience Overijssel: Tourists Will go Where you Point Them

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In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

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The Virtual Reality Restaurant

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Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

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Live & Work Anywhere: Attracting Remote Workers

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Airbnb & Cape Town Tourism

Features like workspace availability are critical so remote workers can continue to work whilst travelling.

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Shaping Experiences exclusively for influencers

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Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.

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Supporting Start-up Ecosystems in Tourism

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José Luis Cordoba, Managing Director of Andalucia Lab, joined us during the theme of The Future of Urban Tourism.

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Data Series #4 - How airline capacity and connectivity affects your destination.

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Discover how to estimate the total potential of your destination and learn how the demand to your destination relates to the actual air traffic.

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Contiki's 2025 Sustainability Strategy

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Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.

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The Future of Digital Travel

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Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

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St. Gallen Model for Destination Management

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The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.

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Swisstainable Veggie Day

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Switzerland Tourism

The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers

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What are smart cities today, where are they headed and what does that mean for tourism?

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3 million people a week are moving to large cities, projected to grow to be 70% of the population by 2050, the planet is quickly becoming more urban.

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TypeO Loft - Expanding Services as a Shoppable B&B

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Case Study: TypeO - The pandemic exposed a need for change and innovation nobody thought they'd need.

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Designing the Future of Tourism with The Travel Corporation

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At the #DTTT, we are working closely with destinations to find out what's going on behind the scenes. A different week brings different perspectives.

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Good Luck Beerhouse - Is pivoting business overnight possible?

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The Singaporean micro-brewery 'Good Luck Beerhouse' is a business within the hospitality sector that was able to pivot and adapt to the 'new normal'.

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Next Generation City Guides with AR

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Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

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Digital Culture Transformation - Looking into the Future

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Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

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Bingewatching in Zwolle

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Marketing Oost recently developed an amazing domestic campaign around binge-watching.

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Recovery Alliance - Key Discussions During the Pandemic

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Guiding recovery through insightfull and interactive discussions.

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The Brolly - Pop-up bars reinventing the guest experience

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The pandemic sparked in many the desire to innovate & test new ideas: businesses took this occasion to reinvent the way they operate & engage customer

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UNWTO Startup Selection

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The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders.

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Chuffed Gifts - Regenerating Domestic Tourism through gift-giving

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Chuffed Gifts is an example of how tourism businesses can untapped the potential of the domestic market by applying innovation, and entrepreneurship.

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A Live Panel with Gen Z

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We will connect with millennials, who will tell us about their travel plans and aspirations for 2020.

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Val di Sole - Sustainable Mobility in Tourism Hotspots

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Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.

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Reshaping Marketing Strategy with Travel Oregon

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How will destinations support their local communities and the industry during COVID-19? What is the best way to respond?

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Templates

Design Thinking

This series provides you will a comprehensive package of design thinking methods for the Tourism & Tavel, from primary toolkits to templates on the most advanced digital innovations in the industry.

Design Thinking

Asana & MURAL Toolkit for Destinations

The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.

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Design Thinking

Concept R&D

We're taking R&D out of the research department and making it something that concerns everyone.

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Design Thinking

DMO Website of the Future

Are you working on an iteration or redevelopment of your destination website?

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Design Thinking

DTTT Design Pack

"Everybody can be a designer!‍" This is the principle you need to remind yourself when you feel you are lacking creativity.‍

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Design Thinking

Define Your Stakeholders’ Needs and Problems

The objective is to start making sense of the landscape solutions you’re exploring to clearly formulate the challenge you want to solve.

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Design Thinking

Design Thinking Templates

We believe Design Thinking will be key in developing your new DMO's Sustainable Journey.

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Design Thinking

Developing a Food Theme Strategy

According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.

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Design Thinking

Full Funnel Trends Canvas

Staying up to date with latest destination website trends is hard, especially as things change fast.

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Design Thinking

Ideating to Solve the Challenge

It’s time to start developing potential solutions!

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Design Thinking

Introducing the DXO Model

Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to

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Design Thinking

Overtourism Challenge Pack

At WTM 2018, the DTTT Team led a Destination Challenge.

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Design Thinking

Prototyping Your Sustainability Roadmap

By completing the following activity, you and your team will be able to define what you'd like your users to be able to do.

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Design Thinking

Prototyping: Becoming a Smart Destination

What are the keys to becoming a smart destination?

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Design Thinking

Prototyping: Destination Experiences in Meta

What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?

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Design Thinking

Prototyping: Hyper Immersive Digital Brand Development

How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le

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Design Thinking

Prototyping: Visitor Experience Development

How can we work to make tourism an activity which contributes to the net benefit of everybody involved?

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Design Thinking

Rapid Ideation 1: Exploring Emerging Technologies

During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.

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Design Thinking

Rapid Ideation 2: Experience Transformation

Let’s discuss what it means to make destinations and experiences interactive.

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Design Thinking

Rapid Ideation 3: Artificial Intelligence

Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.

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Design Thinking

Users & Needs Mapping

In this activity, we will focus on the first stage of Design Thinking, empathise.

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Design Thinking

Using Design Thinking Within Your DMO

The main goal of this activity is to help you gather a collective view on sustainability amongst your organisation, industry and peers.

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Sustainability Leadership Programme

In this series you can find all the templates for activities introduced in the Sustainability Leadership Programme for destinations to help their employees become sustainability leaders within the organisation.

Sustainability Leadership Programme

1.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.

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Sustainability Leadership Programme

1.2 Explore Motivations and the Need for Leadership on Sustainability

We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.

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Sustainability Leadership Programme

1.3 Gather a Collective View on Sustainability Amongst Your Team, Industry and Peers

Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.

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Sustainability Leadership Programme

1.4 Recruit Your Diverse Empowered Team For The Sustainability Leadership Journey

Incorporate varied perspectives from the destination in regards to sustainability.

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Sustainability Leadership Programme

1.5 Frame Your Destination's Sustainability Journey

Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.

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Sustainability Leadership Programme

2.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.

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Sustainability Leadership Programme

2.2 Mapping Needs, Journeys, Stakeholders

Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.

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Sustainability Leadership Programme

2.3 Designing a Circular Visitor Economy

Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.

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Sustainability Leadership Programme

3.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.

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Sustainability Leadership Programme

3.2 Mapping Out Our Data Needs

This activity will allow you to focus on the types of data that exist within your destination.

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Sustainability Leadership Programme

3.3 Designing Our Data Journey

Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.

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Sustainability Leadership Programme

4.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.

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Sustainability Leadership Programme

4.2 Communication Techniques as an Effective Solution

This exercise will help you realise the power of effective communication!

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Sustainability Leadership Programme

4.3 Making Powerful Presentations

Sometimes communication can be more powerful than we realise!

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Sustainability Leadership Programme

5.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.

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Sustainability Leadership Programme

5.2 Conducting a Retrospective

This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.

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Sustainability Leadership Programme

5.3 Exploring Our Sustainability Strategy

The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.

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Business Resources

Ih this Series, you can find all the information needed for the Tourism & Travel industry to understand challenges, become increasingly resilient and plan for recovery.