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This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
This panel focused on the Eco-Lighthouse Foundation Certification used for enterpirses seeking to document their environmental efforts.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
Marketing Oost recently developed an amazing domestic campaign around binge-watching.
Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
The speakers agree that destinations still don't see the value in destination certification.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
Understand what sits at the heart of the success of these three impressive women.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.
The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.
This case study shares the insights from the strategy of Visit California for creating valuable content.
The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre
Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.
The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.
Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.
Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.
Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.
The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.
The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.
The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.
What key measures need to be in place to ensure the survival of local businesses during the COVID-19 pandemic?
Kyoto is a destination that Shuhei has had a particular vision for over the past 3 years. He wants to grow the DMO to become a great asset to Japan.
The Netherlands-based hotel chain citizenM has always been at the forefront of business innovation and technology.
In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.
Maria talks us through Google's initiatives to support the tourism sector.
Tapping into the new trend, many accommodation providers have started to shift their offer and invest in a more nature-oriented and relaxation focused
Rebecca Mackenzie, President & CEO of Culinary Tourism Alliance, brought a vision of bridging the gap between the food & drink and travel industries.
Elke starts her talk by describing what it means to be a marketer. She's had a lot of success and a lot of recognition.
Mathieu Daubon, Laurent Botti and Pierre Bouton joined us at X. Festival 2021 to discuss the PilOT project.
We were joined by Tiago Relvão, from GTS Altitude, to explore how destinations can make use of data to be much more competitively positioned.
During his keynote, Laurie, guided us through how local ambassadors and influencers can help us tell our brand story.
Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.
Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.
Accelerate Your Recovery: 6 Digital Ad Trends to Know.
Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.
Julia introduced us to the objectives of WTTC as an organisation who is leading the tourism industry towards a more innovative and sustainable future.
We interviewed Charel, to learn about how the Netherlands manage, develop and market their destination.
The design-led brand Locke represents one of the worlds leading and fast-growing companies in developing 'Hybrid Hotels' or 'Aparthotels'.
E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.
Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations.
These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.
Helsinki Marketing has focused on their internal advisory work, with a key theme for this year being 'self-leadership'.
Isabel interviews Damcho with many curious questions about the state of Bhutan during the COVID-19 global crisis.
Norbert opens by explaining about the disruption and impact of COVID-19 and explains that they have made the shift from a DMO to a DMMO.
How will destinations support their local communities and the industry during COVID-19? What is the best way to respond?
Case Study: Inspirato - Revolutionalising travel with subscription-based luxury vacations.
Shangri-La focuses on family bonding experience to achieve a higher level of customer service and hospitality.
Tourespaña focuses on a digital strategy that strongly relies on data to both source important information and engages with tourists.
How Visit Colorado Springs has their trip planner, and the data that comes from it.
Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.
Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.
Gloria joined us for a truly fantastic talk about how the DMO has evolved from a destination brand to a passion brand.
JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.
The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world.
Jorge helped us understand a little bit more about biodiversity, its importance, how we can think about it and where it correlates with tourism.
We caught up with Maria who was kind enough to share her experience of starting to work together with industry to look at the various scenarios.
Surviving the pandemic by pivoting its business model, rapidly switching from offering in-person food tours to selling personalized gift boxes.
Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.
Gideon Maasland, Studio Director at MVRDV brought an 'outside of the industry' perspective to X. Festival by discussing architecture and planning.
For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.
Saniya introduces us to Pilota, an organisation built on the concept of maintaining safety and confidence in air travel in the midst of the pandemic.
Neha Arora, founder of Planet Abled, delivered a talk on accessibility during the 'Emerging Trends' of X. Festival.
Olivier starts by talking about the governments' expectations to use 'tools' to manage, activate and restrict travel as the virus changes and evolves.
Businesses adapt to the circular economy and its practices, from how to design and manufacture products to their function for customers.
Claire Cadogan, from Fáilte Ireland, joined us for a keynote on how they have accelerated domestic tourism in Ireland.
Unyoked is an example of a small enterprise able to identify market gaps developing an offer that is extremely relevant to the needs of vacationers.
In this panel, together with Lottie and Prisca, we looked into Contiki's TikTok Challenge which was launched in partnership with NYC Tourist Board.