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Reviving Urban Tourism

This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

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Succeeding with Co-Operative Marketing

Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.

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Norway's National Approach to Sustainable Measurement: Eco Lighthouse Certification

This panel focused on the Eco-Lighthouse Foundation Certification used for enterpirses seeking to document their environmental efforts.

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Case Studies

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Below you can see case studies saved to your list.

Technology

SeatBoost Live Upgrade Auctions

Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.

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Branding

Astrotourism at Dark Sky Alqueva

The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.

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Business

Instant Booking in the MICE sector - Marriott International

Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.

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Trends

The Power of Voice Search with Aerin

Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.

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Innovation

Journee Trips - Looking to be surprised?

Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.

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Sustainability

Loodusega Koos - Estonia/Finland Hiking

The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.

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Metaverse

Celebrity Cruises Wonderverse Virtual World

Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences

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Sustainability

Swisstainable Veggie Day

The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers

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Digital

Selling a Road Trip In Greece - The Digital Experience

In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.

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Technology

A Collective Dream Experience

The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.

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Digital

Bingewatching in Zwolle

Marketing Oost recently developed an amazing domestic campaign around binge-watching.

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Digital

What does a Successful Website Redesign Look Like?

Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.

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Marketing

How can Destinations Thrive in Placemaking?

'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.

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Digital

The Key Role of Indigenous Communities in Tourism

To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.

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Digital

When a Vegan Restaurant is no Longer Vegan-Only

What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

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Event

Always-on Marketing for the Chinese Traveller with Dubai Tourism

Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:

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Technology

The Virtual Reality Restaurant

Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

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Technology

How to Reinvent Artwork? The Casa Batlló Example

Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

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Technology

How to Create Compelling Experiences Inside and Outside Galleries

Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.

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Event

Succeeding with Co-Operative Marketing

Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.

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Event

Becoming a Smart Destination

It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.

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Event

The Challenges of Sustainable Certifications

The speakers agree that destinations still don't see the value in destination certification.

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Digital

Are Destination Websites Still Relevant?

All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.

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Event

Why UGC is a Game Changer for Destination Marketers

There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.

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Event

Live & Work Anywhere: From Idealism to Realism

If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.

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Event

Embarking on a Literary Tour

Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.

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Event

Live & Work Anywhere: Attracting Remote Workers

Features like workspace availability are critical so remote workers can continue to work whilst travelling.

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Event

Strengthening Digital Products & Experiences

Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.

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Event

Driving Sustainable Innovation

As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.

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Event

The New Role of DMOs

Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.

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Sustainability

Sustainable Cities of the Future

NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.

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Event

Adapting to New Tourism Ecosystems

The shift from a Management Organisation to a Social Enterprise was a successful transformation.

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Event

Driving Sustainable Tourism Collaboratively

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

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Event

Ensuring Diversity in Travel Storytelling

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

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Event

Policy Leadership for Sustainable Transformation

The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.

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Event

Ensuring Wellbeing and Inclusion In Tourism

With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.

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Event

Milan on Attracting Talent in the Destination

Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".

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Event

Highlighting Women Leading Tourism

Understand what sits at the heart of the success of these three impressive women.

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Event

Creating a Better Work Environment for Hospitality Staff

Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.

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Event

Training Hospitality Staff in a Post-Pandemic Context

The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.

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Event

From Consumer Insights to Effective Marketing

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

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Event

Developing Experiences Through Technology

Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.

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Event

How is UX Shaping Destination Websites?

Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

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Event

Voice Marketing in a First-Party Data World

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

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Destination Transformation

Using gamification to attract travellers & encourage in-destination exploration

Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.

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Business

Attractions in the Post-Covid World

Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.

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Destination Transformation

Experimenting with Digital Technologies: Becoming a Smart Destination

Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.

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Event

Digital Culture Transformation - Looking into the Future

Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.

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Innovation

Next Generation City Guides with AR

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

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Event

The AI Consultation Hour

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

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Innovation

DAOs and NFTs - Everything Considered

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

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Event

Circular Destination Experiences

Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.

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Event

Reading Travellers' Mind with AI

Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.

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Event

Sparking Innovation with Design Experiences

On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

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Destination Transformation

Exploring Opportunities of Gaming in Destination Strategy

Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.

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Event

Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

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Data

Experience Overijssel: Tourists Will go Where you Point Them

In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.

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Event

Discovering the possibilities of Tourism 4.0

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

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Technology

The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

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Event

Popular Music Tales: Creating Unique Urban Discovery Trails

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

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Pop-up Festivals, Fringe Culture and the Urban Revival

In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.

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Reimagining the 30 Second Ad to Break Through the Clutter

Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.

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Sustainability

Azores Leading Sustainable Tourism

Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.

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Sustainability

Slovenia on Sustainability and Experience Design

Slovenia is green, Slovenia acts green, Slovenia promotes green.

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Event

Discussion on Sustainability and Experience Design

Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

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Brand Ambassadors

Shaping Experiences exclusively for influencers

Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.

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Event

New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

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Award-Winning Film Directors Chat

We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.

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Exploring the groundswell of new digital publishers

Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.

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Responsive Storytelling

Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

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Reflecting on the role of brand and content to engage visitors differently

Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.

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Switzerland Tourism Transforming the DMO Website through Data & AI

Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.

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Tourism Ireland on using Machine Learning & AI in Digital

Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.

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Partnership

Brand USA and Succeeding with Paid Content Partnerships

Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.

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Embracing New Ways of Storytelling with Voice Apps

In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.

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Event

Destinations Panel on Big Data

For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.

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Discussing Sustainable Goals with Visit Valsugana-Lagorai

For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

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Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.

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Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands

Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.

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Event

Perspective 2030 with The Netherlands Board of Tourism

For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.

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Event

Developing a Destination Management Plan with Austurland

Visit Austurland has been developing its story through co-creation and a strong community-based approach.

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Branding

The Art of the Pivot

Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.

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Event

Repositioning the Destination Digital First with Visit Wales

The discussion focused on brand, digital, content and key learnings of the process.

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Creating a Social Partnership Framework with Industry

Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.

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Trends

WeGoEU - Connecting Chinese travellers to Europe through WeChat

The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.

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Marketing

South Africa's Digital Strategy

South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

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Marketing

Lapland’s Augmented Reality App

The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.

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Marketing

Icelandair: Stopover Buddy Campaign

The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.

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Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.

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Content Creation

The Hague Bloggers House Influencer Campaign

The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.

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Content Creation

Closing the Content Strategy Loop with California 101

This case study shares the insights from the strategy of Visit California for creating valuable content.

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Trends

Destination Uppsala - Champining Social Media as a small Destination

The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre

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Branding

Helsinki Marketing - A Transformation Process

Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.

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Digital

Geneva Tourism - 1,000 Free Nights

The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.

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Trends

Space Nation - Tourism of the Future

Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.

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Digital

Singapore Tourism - a 360 Perspective

Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.

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Data

Geneva - Global Inbound Marketing for City Tourism

Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.

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Trends

Montreux Riviera - Local Guides at the Core of Brand Strategy

The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

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Destination Transformation

Dolomiti Paganella - An Experience Led DMO Transformation

The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.

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Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

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Training Hospitality Staff in a Post-Pandemic Context

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INSETE

The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.

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Antwerp's Hyper Local Strategy

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What key measures need to be in place to ensure the survival of local businesses during the COVID-19 pandemic?

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Will Technological Experiences Replace Timeless In-Real-Life Experiences?

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Kyoto is a destination that Shuhei has had a particular vision for over the past 3 years. He wants to grow the DMO to become a great asset to Japan.

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CitizenM Hotels - Smart & Pandemic Proof

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The Netherlands-based hotel chain citizenM has always been at the forefront of business innovation and technology.

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The Role of Destination Apps

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Vienna Tourist Board

In this keynote, together with Julia Jakoubek, from the Vienna Tourist Board, we explored the role of destination apps by looking at the ivie app.

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Creating a Social Partnership Framework with Industry

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Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.

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Policy Leadership for Sustainable Transformation

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We Don't Have Time & MURMURATION

The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.

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How 'Grow with Google' is Helping Tourism SMEs

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Maria talks us through Google's initiatives to support the tourism sector.

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ÖÖD Hotels - Reshaping the guest experience with dispersed hotel modules

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Tapping into the new trend, many accommodation providers have started to shift their offer and invest in a more nature-oriented and relaxation focused

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How to Discover the Food Potential of Your Destination

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Rebecca Mackenzie, President & CEO of Culinary Tourism Alliance, brought a vision of bridging the gap between the food & drink and travel industries.

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Regenerative Travel - Purpose from a Marketer's Perspective

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Elke starts her talk by describing what it means to be a marketer. She's had a lot of success and a lot of recognition.

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PilOT, The Project Behind The Touristicity Index

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Mathieu Daubon, Laurent Botti and Pierre Bouton joined us at X. Festival 2021 to discuss the PilOT project.

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Becoming Data Agnostic

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We were joined by Tiago Relvão, from GTS Altitude, to explore how destinations can make use of data to be much more competitively positioned.

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Developing Experiences Through Technology

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German National Tourist Board

Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.

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How Local Ambassadors and Influencer can help you tell your Brand Story

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During his keynote, Laurie, guided us through how local ambassadors and influencers can help us tell our brand story.

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Ensuring Diversity in Travel Storytelling

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Contiki

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

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Repositioning the Destination Digital First with Visit Wales

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The discussion focused on brand, digital, content and key learnings of the process.

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First Things First: What Are Immersive Technologies?

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Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.

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Tech as an Enabler for Inclusivity and Empowerment

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Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.

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Reading Travellers' Mind with AI

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Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.

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New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

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Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.

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Skift x Sojern

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Accelerate Your Recovery: 6 Digital Ad Trends to Know.

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Adapting to Endemic COVID-19: The Outlook for Business Travel

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Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.

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Always-on Marketing for the Chinese Traveller with Dubai Tourism

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Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:

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WTTC's Roadmap Towards Destination Stewardship

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Julia introduced us to the objectives of WTTC as an organisation who is leading the tourism industry towards a more innovative and sustainable future.

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The Netherlands Tourism Board: The Focus On Innovation

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We interviewed Charel, to learn about how the Netherlands manage, develop and market their destination.

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Sparking Innovation with Design Experiences

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On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.

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Using gamification to attract travellers & encourage in-destination exploration

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Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.

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Discussion on Sustainability and Experience Design

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Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.

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Locke - Pandemic-Resistant Hybrid Hotels

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The design-led brand Locke represents one of the worlds leading and fast-growing companies in developing 'Hybrid Hotels' or 'Aparthotels'.

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How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

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The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.

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USI - Promoting Knowledge, Innovation & Learning in Tourism

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E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.

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A Live Panel with Millennials

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Millennials are taking over the travel scene, as it has been recognised they make travelling a priority more than their previous generations.

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Switzerland Tourism Transforming the DMO Website through Data & AI

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Switzerland Tourism

Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.

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Going Beyond Design in Solving Today's Challenges

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These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.

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Ensuring a Sustainable Meetings and Events Industry Emerges out of the Pandemic

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Helsinki Marketing has focused on their internal advisory work, with a key theme for this year being 'self-leadership'.

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Perspective on a Tourism Model based on Happiness and Sustainability

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Isabel interviews Damcho with many curious questions about the state of Bhutan during the COVID-19 global crisis.

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Reflecting on the Vienna Visitor Economy Strategy

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Norbert opens by explaining about the disruption and impact of COVID-19 and explains that they have made the shift from a DMO to a DMMO.

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Driving Sustainable Tourism Collaboratively

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TUI Group

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

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Reshaping Marketing Strategy with Travel Oregon

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How will destinations support their local communities and the industry during COVID-19? What is the best way to respond?

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Inspirato - Subscription-based luxury stays

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Case Study: Inspirato - Revolutionalising travel with subscription-based luxury vacations.

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Driving Sustainable Innovation

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UNWTO

As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.

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Shangri-La Group - Fam.ily Experiences

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Shangri-La focuses on family bonding experience to achieve a higher level of customer service and hospitality.

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Tourespaña on Targeting with Data

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Tourespaña focuses on a digital strategy that strongly relies on data to both source important information and engages with tourists.

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DMO Spotlight: How Trip Planning Data Encouraged a V-Shaped Recovery

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How Visit Colorado Springs has their trip planner, and the data that comes from it.

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Shifts in Digital Behaviour

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Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.

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The Key Role of Indigenous Communities in Tourism

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To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.

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Montreux Riviera - Local Guides at the Core of Brand Strategy

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The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.

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Discovering the possibilities of Tourism 4.0

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Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

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Visit Gay Osaka - Japan’s First DMO-Led LGBTQ Initiative

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Jonathon presented Visit Gay Osaka, Japan’s first DMO-led LGBTQ marketing and tourism initiative.

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Designing Signature Experiences to Build Brand and Narrative

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Gloria joined us for a truly fantastic talk about how the DMO has evolved from a destination brand to a passion brand.

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Sustainability + Storytelling + Social Impact: The Powerful Tourism Trifecta

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JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.

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How can Destinations Thrive in Placemaking?

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'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.

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Are Destination Websites Still Relevant?

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All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.

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Discussing Sustainable Goals with Visit Valsugana-Lagorai

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For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.

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Taking Steps to Build Confidence in the Sector

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The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world.

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Developing a Destination Management Plan with Austurland

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Visit Austurland has been developing its story through co-creation and a strong community-based approach.

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Biodiversity and Regenerative Tourism

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Jorge helped us understand a little bit more about biodiversity, its importance, how we can think about it and where it correlates with tourism.

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Austurland's Scenario Mapping using Mural

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We caught up with Maria who was kind enough to share her experience of starting to work together with industry to look at the various scenarios.

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Milwaukee Food Tours - Pivoting Digitally as a Small Tour Operator

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Surviving the pandemic by pivoting its business model, rapidly switching from offering in-person food tours to selling personalized gift boxes.

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Destination’s Competitiveness: Learnings from Travel Oregon

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Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.

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Transforming Urban Areas

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Gideon Maasland, Studio Director at MVRDV brought an 'outside of the industry' perspective to X. Festival by discussing architecture and planning.

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Investing in Personalised Urban Experiences

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For this keynote, we were joined by Yael Froman Ideses, from Tel Aviv Global and Tourism, to learn about investing in personalised urban experiences.

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How is UX Shaping Destination Websites?

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Creatim & Slovenian Tourist Board

Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.

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The Travel Tech Startup Built in a Pandemic

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Saniya introduces us to Pilota, an organisation built on the concept of maintaining safety and confidence in air travel in the midst of the pandemic.

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Milan on Attracting Talent in the Destination

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Milano & Partners

Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".

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How to Make a Destination Accessible?

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Neha Arora, founder of Planet Abled, delivered a talk on accessibility during the 'Emerging Trends' of X. Festival.

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South Africa's Digital Strategy

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South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.

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Analysing Travel Data in a Climate of Uncertainty

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Olivier starts by talking about the governments' expectations to use 'tools' to manage, activate and restrict travel as the virus changes and evolves.

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