With 20+ years in cultural and institutional marketing, Eve crafts brand strategies that elevate visibility into lasting influence. From the Sydney Opera House to Atout France, she has led high-impact campaigns for iconic institutions and destinations. Her expertise lies in aligning narrative, audience insights, and digital ecosystems to build strong, meaningful brand identities that resonate globally — where culture, place, and purpose converge.
Dr. Jessika Weber Sabil is the professor for Digital Transformation in Cultural Tourism.
Since 2005 Elena works for Turismo de Islas Canarias, owned by the Regional Government, as Marketing Director