Digital Tourism Think Tank © 2025
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With 20+ years in cultural and institutional marketing, Eve crafts brand strategies that elevate visibility into lasting influence. From the Sydney Opera House to Atout France, she has led high-impact campaigns for iconic institutions and destinations. Her expertise lies in aligning narrative, audience insights, and digital ecosystems to build strong, meaningful brand identities that resonate globally — where culture, place, and purpose converge.
Since 2005 Elena works for Turismo de Islas Canarias, owned by the Regional Government, as Marketing Director
Dr Serkan Uzunogullari leads programmes in International Tourism and Hospitality Management, and Esports Event Management.
