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Membership: Business Growth

Business plays a key role in transformation here at Partner. We're pleased to have you with us.

Welcome Name

Membership: Business Growth

This is your personal member dashboard. From here, you can access premium content, our directory and sign up to upcoming events.

Have a look at all of the amazing sessions from F.D.B. 2025.

Latest Opinions

The Evolving Role of Destination Branding: What We Learnt From Leading Marketers

January 5, 2026

Spotlight on Digital Transformation

Reimagine Visitor Engagement & Loyalty

Featuring:

eXplorins

This is where Web 3.0 technologies, can play a crucial role in overcoming barriers and connecting local brands with a much wider partner ecosystem.

Business

Case Study

Kantar Marketing Trends 2026

Kantar’s Marketing Trends 2026 outlines ten AI-era trends to help CMOs plan confident, data-driven brand growth.

Digital

Report / Toolkit

Impactful Experiences: Transforming Tourism With Purpose

May 8, 2025

A digitised ecosystem is pivotal to sustainable tourism development and achieving objectives such as promoting off-season travel, mitigating pressure on tourist hotspots and empowering local businesses to thrive through tourism.

Podcast

Spotlight on Sustainability & Purpose

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring:

Alternative Athens, Back to the Routes

Tina acknowledged the potential of AI to enhance personalisation but said the human touch of curation and personal recommendations will remain vital.

Business

Case Study

Climate Change Adaptation Manual for Heritage Tourism

Author:

Historic Environment Scotland & Visit Scotland

November 2025

Summary:

This manual guides Scotland’s heritage tourism sector in adapting to climate change and building long-term resilience.

Sustainability

Report / Toolkit

The Experience Boom: Driving Destination-Led Bookable Experiences

June 5, 2025

In the third episode of Leading Tourism's Transition experience economy series, Nick Hall and our series co-host, Craig Everett, Co-Founder and CEO of Holibob, delve into the experience ecosystem with Natasha Martin from NEOM Nature Reserve, James Lemon from Stripe and Panos Kokkalis from Marketing Greece.