Yurena Escobar Alonso

Yurena Escobar is the CEO and co-founder of Flecher.co, a leading creative agency specializing in the travel sector. With a career defined by innovation and strategic thinking, she has led groundbreaking projects that connect brands with travelers through memorable experiences. She is also a board member of ÂVAT, a hub for business transformation through innovation, and of the Tourism Innovation Cluster of the Canary Islands. Her analytical approach and ability to anticipate trends have made her a key voice in transforming the tourism industry through creativity and technology.