Graduate in Law and Master in International Relations and Foreign Trade. Worked at La Laguna University (Faculty of Law) and did a training in UN (Geneve). Her first contact with tourism was at Turespaña (Spanish Ministry of Tourism) and then signed for Turismo de Tenerife. Since 2005 she works for Turismo de Islas Canarias, owned by the Regional Government, as Marketing Director. She has contributed to obtaining more than 150 marketing awards that recognize the creativity, strategy and effectiveness of the Canary Islands' tourism actions.
Dr. Jessika Weber Sabil is the professor for Digital Transformation in Cultural Tourism.