Emma Wilkinson

As Deputy Director of Global Marketing at VisitBritain, Emma leads the creation and delivery of innovative marketing programmes that drive value and spread benefits across the nations and regions of Great Britain delivering the story of a welcoming, dynamic, diverse Britain. This includes leading VisitBritain’s GREAT marketing programme to drive additional visitor spend into the country, build positive perceptions through a compelling brand and content strategy, and work in partnership with the private sector to provide platforms to reach the international visitor market. Emma has worked in destination marketing for more than 17 years and most recently, led on VisitBritain’s Starring Great Britain global campaign.