Digital Tourism Think Tank © 2025

Josefine has worked within tourism and marketing for 7+ years at Tourism in Skåne. As Head of Nature tourism Josefine leads a variety of projects connected to sustainability and human centred design, such as the innovation camp: Project Footprints. She and her team will use Project Footprints as a case for discussion on innovation and destination management.
Ian is working to drive forward the strategic direction of the visitor economy in NewcastleGateshead and the wider North East.

Lily Scarponi is a researcher, engineer and architect with a particular focus on urban planning.
