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Welcome Name

This is your personal Future. Destination. Brand. dashboard. You can now re-watch all of the sessions on-demand.

Meet Our Partners

We are grateful for our partners, whose collaboration and support enable us to make Future. Destination. Brand. possible.

Google
Host Partner

Committed to helping tourism thrive, making them the perfect host for Future. Destination. Brand.

Find out more
Skyscanner
Host Partner

Skyscanner is a global travel search engine that helps users find the best deals. They are hosting the Roundtables and X. Awards.

Find out more
YouGov
Supporting Partner

Global market research company helping businesses understand the world.

Find out more
Tourism Exchange GB
Strategic Partner

A digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new andunique way.

Find out more

On-Demand

The session recordings will be available after the event where you can rewatch your favourite sessions individually.

Programme

Check out the programme outline to see what you can look forward to during the event. On 24th November, the event will start at 9:00 GMT. All timings are in Greenwich Mean Time.

Thursday 23rd November

Hosted by

Emerging Digital & Content Trends for 2024

|
2:00 pm

Tech's impact on brand experiences: experts share insights on the most disruptive technologies.

Exploring Shifting Digital KPIs from Volume to Value

|
4:00 pm

How DMO marketing teams can reflect sustainability in their digital strategies and tactics.

X. Awards Prize Ceremony

|
6:00 pm

As X. Awards gets underway, we’ll run through each category and announce the winners.

X. Awards 2023 The People's Choice

|
7:15 pm

People's choice gives recognition to the entry that won the heart of the industry on votes alone.‍

The Afterparty

|
8:30 pm

Friday 24th November

Hosted by

Google

Destination Leaders Breakfast Networking

|
9:00 am

Join the DTTT, Google and Destination Peers from around the world for a morning gathering.

Welcome to FDB

DTTT and Google
|
9:30 am

DTTT, Google, Skyscanner and YouGov are thrilled to welcome you to FDB 2023!

Capture Attention Through Video Creative

Google
|
9:45 am

Hear from Google Creative arm on best practice for attention grabbing creatives within Travel.

Storytelling With Purpose

Destination Canada
|
10:15 am

Destination Canada will talk about their partnership with TED and how they achieved success.

How to Effectively Promote Hidden Gems

Marketing Greece
|
10:45 am

Marketing Greece will talk about highlighting natural beauty and timeless cultural heritage.

Cost of Living, Travel and the Future of Consumer Behaviour

YouGov
|
11:15 am

YouGov will explore how consumer behaviour is changing in the face of the cost of living crisis.

How to Run a Successful Co-Op Model

Google and Skyscanner
|
11:45 am

Google and Skyscanner share tips for implementing successful co-op campaigns

Global Trends, Insights & Opportunities

Skyscanner
|
12:05 pm

Skyscanner shares the latest global travel trends from forward-looking traveller search data.

Lunch

|
12:20 pm

The Omni-Channel Content Strategy of Fáilte Ireland

Fáilte Ireland
|
1:15 pm

Fáilte Ireland will share their omni-channel content strategy and how it helps achieve their goals.

Marketing on a Budget: Tips for Organic Social Media Growth

Cape Town Tourism
|
1:45 pm

Cape Town will share their approach to social media and generating organic growth in subscribers.

State of Destination Marketing 2024

Digital Tourism Think Tank
|
2:15 pm

The destination marketing landscape is constantly evolving, DMOs need to stay ahead of the curve.

Coffee Break

|
2:45 pm

The Transformation of VisitNorway.com

Visit Norway
|
3:15 pm

Visit Norway will outline their new digital marketing strategy – from marketing to publishing.

Driving Innovation in Austria

Austrian National Tourist Office
|
3:45 pm

This session will go into how Austria is building an innovation ecosystem to empower businesses.

Using Generative AI for Impactful Marketing

Vienna Tourist Board
|
4:15 pm

Discover how to use AI in a fun and playful manner to create intrigue and engagement with visitors.

Maximising the Potential of Generative AI Closing Panel

DTTT, Autoura and Trip Boutique
|
4:45 pm

Hear from innovative startups about how technology is shaping the future of tourism.

Speakers

Get to know this years speakers and read about their work and achievements.

X. Awards

Hosted by

Check out the X. Awards categories for this year and if you have a campaign/project you think should win one of these, make sure to enter it! Nearer to the event you will also be able to vote for your favourite one to win the People's Choice Award.

Membership

Your Membership: membership.name

Discover DTTT Membership. As a Member you get access to all of our events on-demand and get unlimited free entries to X. Awards among other benefits on our platform.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Trends & Innovation

Get weekly trend alerts, business cases and innovation toolkits every week helping you gain the competitive edge.

Support to Grow

Get essential training, design thinking and sustainability leadership skills, with direct access to expert coaches.

Recognition & Visibility

Get the Growth Label 2023 by the DTTT, earn with free entry to DTTT Business Awards, get listed free in the DTTT Directory.

For Destinations, Government & Policy Makers

Create better strategies & learn from destination experts.

The Destination Membership is designed to support DMO teams and their industry by giving them the necessary resources to organise, strategise and create better content.

Events & Awards

Join leading flagship events in tourism, X Festival and X Design Week. Your entire team get unfettered access to join, watch-again and be part of the conversation.

Strategic Development

Upgrade your team's capabilities in digital, trends, strategy, leadership and sustainability with dedicated strategy sessions and training programmes for members.

Insights & Resources

Dip-in to our library of more than 650 DMO resources, from case studies and interviews to white-papers as well as research, workshop and design templates.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Extensive Practitioner Insights

Get access to the widest array of insights available, from DMOs and Industry on current trends related to digital, strategy and sustainability.

Guest Lectures & Workshops

Offer a rich view on current industry trends and developments with students, with design methods and rich, case-study driven global perspective.

Professional & Industry Pathways

Benefit from opportunities to engage and share research perspectives with policymakers and industry practitioners on key topics.

For Businesses and Start-ups Driven to Grow

This plan is for businesses driven to succeed by gaining the competitive edge as innovative, digital-first champions, carving their way in the new impact-driven visitor and experience economy.

Events & Awards

Join leading flagship events in tourism, X Festival and X Design Week. Showcase the very best of your team's achievements with X Festival Awards.

Thought Leadership

Go further as a thought leader with a co-designed editorial plan, joint livestreams and collaborative insights on critical industry trends.

Endorsement & Visibility

Show clients you're a trusted partner of the DTTT, with a brand label license, premium listing in the Directory and and Expert Business Review.