From Busy Road to Green, Bike-Friendly Street in Real Time! We developed the Cycling Lifestyle-AI tool, which makes every street in the world more bike-friendly and greener. The tool's visualization power encourages people to consider the benefits of a greener and healthier living environment.

‍

This AI-powered tool goes beyond simply showing what a street could look like; it aims to inspire tangible change. The tool's creators wanted to make the abstract idea of a greener future more concrete and relatable for individuals. By showcasing the potential of their own streets transformed into cycle-friendly havens, people are encouraged to advocate for such changes in their communities. This vision of a "Dutch cycling lifestyle" is presented as not just aesthetically pleasing, but also as a healthier and more sustainable way of living.

‍

To further amplify this message, the project included a physical campaign with strategically placed billboards in major European cities. These billboards featured striking "before and after" visuals generated by the tool, directing people to the Holland.com website for more information. By combining digital innovation with real-world visibility, the campaign sought to broaden its reach and impact, prompting conversations and action towards creating more people-centred urban spaces.