Lead Transformation
with Membership

Our Destination Members are on the leading edge of change, creating more competitive destinations, underpinned by a strong approach to digital, putting sustainable innovation at the core of everything.

Become a member today
Some of our destination partners...

Join Tourism's Leading
Flagship Events

Join year-round flagship events brought to you by the Digital Tourism Think Tank.

X Festival is the biggest gathering of the year, with leading industry speakers from all over the world, whilst X Design Week offers you a chance to get hands-on with key trends and technologies. Online participation is free and exclusive for members.

Yearly Strategy Sessions

Internal creative days are critical moments where everybody can put their work to the side, switch on the out of office and take the necessary time to question, explore and inspire.

DTTT Events

These are the flagship events of the tourism industry and the place to get access to the very best leaders in tourism through roundtables and in-person events.

Leadership Roundtables

As a member, you can join free of charge a year-round programme of Trend Chats, Remote Collaboration Sessions and Roundtables.


Deep Dive on Trends, Cases and Templates

With unprecedented access to trends and insights, the DTTT is there to make sure you stay ahead of the curve. Tap into our extensive repository comprising 100s of essential resources from talks and case studies to interactive workshops and remote design methods.

  • Case Studies, Talks & Best Practices
  • Design Templates & Workshop Kits
  • Quarterly Personalised Insights

Recognising Excellence with X. Festival Awards

We understand the importance of being able to earn recognition for amazing work. DMOs are often on the receiving end of challenging industry frustrations but behind the scenes a mission, passion and vision exists which deserves recognition.

X. Festival Awards

Best in Class

For selected DMOs, the DTTT Knowledge team will be a ‘fly on the wall’, reporting each iteration and sharing the transformation journey with the DMO Community.

Free Entry to Awards

The X. Festival Awards is the premier event globally for destinations leading change in tourism. X. Festival Awards is back in 2023 and for members, there is no fee for submitting awards.


Upgrade your Destination
with Evolve Membership

Evolve is our premium membership giving access to a rich programme of in-person and hybrid leadership roundtables as well as training for your team. There are so many other benefits providing so much added value to your entire organisation and industry.

Leadership Roundtables

Our Leadership Roundtables are intimate, small group gatherings of peers based on their expertise projects, needs and seniority.

Extended Team Premium

Our Extended Team Premium support is designed to extend our team’s knowledge and expertise to yours.

Design Thinking Academy

Form a diverse and empowered team tackling the root cause problems presented in your post-pandemic horizon.

Sustainability Leadership Programme

Our Leadership Roundtables are intimate, small group gatherings of peers based on their expertise projects, needs and seniority.

Sustainability Leadership Programme

The Sustainability Leadership Programme aims at empowering destinations and tourism businesses to become the advocate of sustainability in your organisation and driving your organisations in leading sustainable development throughout the industry.

Giovanna Tosetto

Association Scopri Con Noi

"A great team experience, now I feel more confident thanks to new tools to develop sustainable tourism design thinking"

Kim Ross

Visit Östergötland

"Inspiring to network and share ideas and aspirations with destinations worldwide on this course and be part of something bigger"

Peter Maag

Tourism Ireland

"It has been fun, engaging and a learning experience and I've left the course with more knowledge of sustainability and how to communicate it"

Nick Hanouwer

Tourism Ireland

"I have thoroughly enjoyed the course. I really appreciated the fact that the course was tailored to DMOs with clear explanations and lots of interesting examples."

Tourism Design
Thinking Academy

We work with you through the different stages in a mix of remote and in-person environments. No idea is too big and a focused freedom of thought turns ambition into reality. We believe our blend of structure and creativity are the perfect ingredients for innovative ideation.


Need Support in the Short-term?

Our Advisory Partnerships offer affordable team and/or industry support with no long-term commitment. This is ideal for members looking for specific project/s support, where we can lend our expertise to ensure you are up-to-date with current trends and tools out there.

This is available to both Engage and Evolve Members.

Add to Membership + €550 / Month

Destination Plans

Essential insights for every DMO, providing unrestricted access to resources and events.

/ yearly | all employees
Buy this membership
Prefer to pay via invoice? Talk to us.

Comprehensive plan including advisory, unrestricted access to resources, events and employee training programmes.

/ yearly | all employees
Buy this membership
Prefer to pay via invoice? Talk to us.