Lead Transformation
with Membership

Our Destination Members are on the leading edge of change, creating more competitive destinations, underpinned by a strong approach to digital, putting sustainable innovation at the core of everything.

Become a member today
Some of our destination partners...
FLAGSHIP EVENTS

Join Tourism's Leading
Flagship Events

Join year-round flagship events brought to you by the Digital Tourism Think Tank.

X. Festival is the biggest gathering of the year, with leading industry speakers from all over the world, whilst X. Design Week offers you a chance to get hands-on with key trends and technologies. Online participation is free and exclusive for members.

Yearly Strategy Sessions

Internal creative days are critical moments where everybody can put their work to the side, switch on the out of office and take the necessary time to question, explore and inspire.

DTTT Events

These are the flagship events of the tourism industry and the place to get access to the very best leaders in tourism through roundtables and in-person events.

Leadership Roundtables

As a member, you can join free of charge a year-round programme of Trend Chats, Remote Collaboration Sessions and Roundtables.

KNOWLEDGE

Deep Dive on Trends, Cases and Templates

With unprecedented access to trends and insights, the DTTT is there to make sure you stay ahead of the curve. Tap into our extensive repository comprising 100s of essential resources from talks and case studies to interactive workshops and remote design methods.

  • Case Studies, Talks & Best Practices
  • Design Templates & Workshop Kits
  • Quarterly Personalised Insights
AWARDS

Recognising Excellence with X. Awards

We understand the importance of being able to earn recognition for amazing work. DMOs are often on the receiving end of challenging industry frustrations but behind the scenes a mission, passion and vision exists which deserves recognition.

Find out more

Best in Class

For selected DMOs, the DTTT Knowledge team will be a ‘fly on the wall’, reporting each iteration and sharing the transformation journey with the DMO Community.

Free Entry to X. Awards

The X. Awards is the premier event globally for destinations leading change in tourism. X. Awards is back in 2024 and for members, there is no fee for submitting awards.

EVOLVE MEMBERSHIP

Upgrade your Destination
with Evolve Membership

Evolve is our premium membership giving access to a rich programme of in-person and hybrid leadership roundtables as well as training for your team. There are so many other benefits providing so much added value to your entire organisation and industry.

Leadership Roundtables

Our Leadership Roundtables are intimate, small group gatherings of peers based on their expertise projects, needs and seniority.

Extended Team Premium

Our Extended Team Premium support is designed to extend our team’s knowledge and expertise to yours.

Design Thinking Academy

Form a diverse and empowered team tackling the root cause problems presented in your post-pandemic horizon.

Free Leadership Programmes

Get access to all of our leadership programmes completely free. Master sustainability, design thinking and AI.

Sustainability Leadership Programme

The Sustainability Leadership Programme aims at empowering destinations and tourism businesses to become the advocate of sustainability in your organisation and driving your organisations in leading sustainable development throughout the industry.

Giovanna Tosetto

Association Scopri Con Noi

"A great team experience, now I feel more confident thanks to new tools to develop sustainable tourism design thinking"

Kim Ross

Visit Östergötland

"Inspiring to network and share ideas and aspirations with destinations worldwide on this course and be part of something bigger"

Peter Maag

Tourism Ireland

"It has been fun, engaging and a learning experience and I've left the course with more knowledge of sustainability and how to communicate it"

Nick Hanouwer

Tourism Ireland

"I have thoroughly enjoyed the course. I really appreciated the fact that the course was tailored to DMOs with clear explanations and lots of interesting examples."

Design Thinking Fundamentals

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Randy Rosalie

Seychelles Tourism Board

"This programme has been a great opportunity to understand what other DMOs are doing and learn new skills."

Michelle Callanan

University College Birmingham

"We have learned a lot about Design and Agile Thinking. I loved the combination of learning and social activities."

Wendy Weijdema

Marketing Oost

"Connecting with other DMOs has been a great opportunity and thanks to applying Design Thinking we have been able to solve a challenge that we were previously unable to."

AI Strategy & Leadership

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Sean James Gammon

University of Central Lancashire

"Colleagues and students have been very impressed with the leadership-based presentations offered by you – especially the ones linked to AI"

ADVISORY PARTNERSHIP

Need Support in the Short-term?

Our Advisory Partnerships offer affordable team and/or industry support with no long-term commitment. This is ideal for members looking for specific project/s support, where we can lend our expertise to ensure you are up-to-date with current trends and tools out there.

This is available to both Engage and Evolve Members.

Add to Membership + €550 / Month
MEMBER DASHBOARD

A Single Platform for Destination Insights, Strategy and Transformation

You and your team get unfettered access to our extensive resource hub, packed with cases, reports, strategies, templates, marketing tools, leadership programmes and so much more.

Interact with the different pages to have a look at all of the features.

Destination Plans

Essential insights for every DMO, providing unrestricted access to resources and events.

€1,375
/ yearly | all employees
Buy this membership
Prefer to pay via invoice? Talk to us.

Comprehensive plan including advisory, unrestricted access to resources, events and employee training programmes.

€4,125
/ yearly | all employees
Buy this membership
Prefer to pay via invoice? Talk to us.