Nils Persson

Nils Persson serves as CMO and has joint leadership of Visit Sweden’s Brand & Marketing unit, with responsibility for branding and marketing of Sweden as a Destination. He has developed a successful strategic framework for their marketing and has led the company wide digital transformation program over the past three years. 

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Visit Sweden is a government owned company that works proactively with a vision to make Sweden the most sustainable and attractive destination, built on innovation, by 2030. Through communications and marketing efforts internationally, Visit Sweden has over the last years become one of the world’s most award-winning brands in creativity, marketing, and PR.

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Nils holds a M.A. in Digital Media Management and has an extensive background in marketing, branding and change management. His industry expertise is diverse, ranging from Finance, via Telco and Media, to Energy and now Inbound Tourism & Hospitality.