The Digital that Delivers programme is a pioneering initiative by Fáilte Ireland aimed at transforming the digital capabilities of attractions and activity providers and Fáilte Ireland’s strategically funded festivals. Launched in 2021, this two-year development programme provides businesses with the necessary digital tools, skills and strategies to improve their online presence. The programme will recruit up to 720 businesses and will run until the end of 2026. It was created in response to research highlighting the lack of digital technology adoption by attractions and activity providers.

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By equipping these businesses with essential digital tools, skills, and strategies, the programme aims to enhance their online presence, optimise booking systems, improve customer engagement, and drive sales. People visit places for things to see and do, so by enabling attractions and activity providers to perform better online, we will support the delivery of Fáilte Ireland’s ambitions to drive more visitors outside of our tourism hotspots and towards our less mature regions, helping realise our regional dispersal ambitions.

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Through fostering innovation and providing businesses with tailored digital roadmaps, the Digital that Delivers programme aims to enhance the entire Irish tourism ecosystem. The programme utilises collaborative workshops and training sessions led by experts to inspire creative problem-solving and innovative thinking. Digital that Delivers encourages businesses to craft immersive and engaging online content that captivates visitors and utilises cutting-edge technology to create a more accessible and enjoyable visitor experience. Furthermore, by implementing local authority clustering, the programme enables businesses to share digital ecosystems, streamline technology solutions and cultivate a culture of local cross-selling and upselling.