Work | Digital Tourism Think Tank

Visit Flanders

MICE venues embrace AI, XR & data to enhance guest experiences. A co-design program helps Flemish venues innovate & stay competitive.

A truly immersive experience aimed at fostering innovation.

Digital Venue Transformation: Using Design Thinking to Drive Innovation

December 24, 2024

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Arabian Travel Market

The Arabian Travel Market (ATM) 2024 saw the debut of the Innovation Wall, a collaborative initiative between ATM and DTTT. The platform allowed for industry professionals to express their thoughts and collaborate in problem-solving. Read this opinion to discover the strategic takeaways for reshaping tourism.

A comprehensive roadmap for strategic tourism development.

Charting the Future of Tourism: Insights from the Innovation Wall 2024

December 3, 2024

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Miral

The Middle East is experiencing a significant surge in tourism, with the region identified as a leader in tourism growth. Recognising the economic potential of the MICE sector, this growth is supported by national strategies in the UAE, which aim to attract more visitors and increase tourism's contribution to the GDP.

6 part series behind the scenes.

Crafting the Experience: Elevating Business Events with Miral

November 26, 2024

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Highland Tourism Partnership

Highlands Tourism Partnership workshop united stakeholders to create a vision for sustainable tourism, balancing visitor experience with community needs.

I thought it was one of the best workshops I have attended.

Shaping the Future of Tourism in the Scottish Highlands

October 1, 2024

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Netherlands Board of Tourism & Conventions

Based on the extensive research process, a strategic Digital Vision was developed to ensure that digitalisation and data-driven approaches to tourism create value across the entire Dutch tourism industry.

Many thanks for holistic view on the state of the industry!

Building a Digital Strategy: A Dutch Tourism Blueprint

September 26, 2024

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Tourbit

The DTTT team partnered with the EU-funded Tourbit project to moderate conference sessions and produce a podcast series highlighting the personal journeys of entrepreneurs and the power of collaboration between tourism companies and technology providers.

Thank you for creating so much value.

Fostering Innovation in Tourism: A Collaborative Approach

July 15, 2024

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Sojern

The State of Destination Marketing 2024 report sheds light on the latest industry challenges, trends and emerging technologies. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travellers and offers a glimpse into the future of destination marketing.

Couldn't have done this without your amazing research

State of Destination Marketing 2024 Report Reveals Marketing Landscape

November 20, 2023

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Abu Dhabi Department of Culture and Tourism

The DTTT partnered with Abu Dhabi's Culture and Tourism Department to produce an industry whitepaper and podcast series about the resiliency of the MICE sector in Abu Dhabi. This project highlights how Abu Dhabi is reinforcing its competitive positioning for hosting business events through innovation and collaboration, enabling the MICE sector to thrive as it continues to recover from COVID-19.

An intriguing podcast series and whitepaper

Abu Dhabi's Innovation Blueprint for a Thriving MICE Future

September 26, 2023

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HLITOA

Tourism has a unique ability to foster understanding and connection between people. By facilitating cultural exchange, tourism can break down stereotypes and build bridges between different cultures, fostering empathy and tolerance.

A complete brand reset.

Designing Seamless User Experiences

July 11, 2023

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Tourism Northern Ireland

The DTTT team collaborated with Tourism Northern Ireland to deliver a masterclass on digital innovation for tourism businesses, which included an overview of key trends and a design thinking workshop, practical examples of businesses' digital innovation journeys and a summary of essential tips for tourism businesses.

A morning of inspirational ideas, talks and perspectives

The Future of Tourism is Digital: How Businesses Can Prepare

June 27, 2023

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NewcastleGateshead Initiative

The 10-episode Driving Place-Based Innovation podcast series, in collaboration with the NewcastleGateshead Initiative, showed how North East England's visitor economy is being transformed through innovation.

We have taken loads of learning and inspiration

Driving Place-Based Innovation Podcast

June 1, 2023

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Dolomiti Paganella

The DTTT team are IBM-certified Design Thinking practitioners. We use interactive workshops that engage participants and facilitate collaboration. This article summarises our workshop series with Dolomiti Paganella between January to March 2023.

Sessions helped to focus minds on the problem

Dolomiti Paganella Design Thinking Workshop Series

February 9, 2023

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VisitDenmark

Through this feature, we want to highlight our research work at the DTTT through one of our latest client projects, demonstrating how we innovate research processes to provide outstanding results.

You definitely overdelivered in desk research and reports

The Future of the Digital User Journey

January 17, 2023

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United Nations Institute for Training and Research

How can tourism organisations contribute to shaping policy on digitalisation?

Many found the methodology extremely useful

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

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Visit Kent

How can destinations up-skill their local workforce and empower businesses in the post-covid period?

A comprehensive learning resource for businesses.

Visit Kent: Preparing local businesses for the industry challenges

September 29, 2022

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Smålands Turism

How can destinations better prepare themselves for disruption and leverage the upcoming trends in the tourism industry?

The DTTT’s involvement and commitment was faultless

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022

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Tourban Barcelona

How can destinations encourage and engage the local stakeholder and businesses to contribute toward sustainability strategies?

They got people to push the limits of their imagination

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022

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World Bank

This WB and DTTT webinar addressed the main industry challenges and barriers to using technology in supporting the sustainable development of destinations and businesses.

We need a bigger and more flexible ecosystem

Leveraging Technology for Sustainable Tourism Development

July 26, 2022

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