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X. Design Week 2025: Framing the Programme

X. Design Week 2025 brings together tourism, tech and creative leaders to co-design the future of tourism through hands-on design sprints focused on Digital Service Design, AI Strategy, Generational Intelligence and Immersive Storytelling. With a focus on innovation and digital transformation, the event provides a platform to explore how destinations can create more connected and accessible visitor experiences.

Featured Opinions

X. Design Week 2025: Framing the Programme

Spotlight on Destination Transformation at X. Design Week 2025

Impactful Experiences: Transforming Tourism With Purpose

Spotlight on Destination Transformation at X. Design Week 2025

Impactful Experiences: Transforming Tourism With Purpose

All Opinions and Articles

X. Design Week 2025: Framing the Programme

Spotlight on Destination Transformation at X. Design Week 2025

Impactful Experiences: Transforming Tourism With Purpose

Data Architecture in the Experience Economy

The Role of Digital Service Design in Enhancing Visitor Experiences

Social Commerce: Driving Conversion With Influencers and AI Solutions

2025 Future Destination Trends: Exploring the Values Vortex

Leading the Way: Exceptional AI Implementation in Destination Marketing

TXGB: The Hidden Data Layer Behind the Experience Economy

Strategic Implementation Guide: Building Intelligent Infrastructure

The Architecture of Intelligent Destinations: Building Digital Foundations for AI-Driven Tourism

Integrating AI Strategically: Why Intelligent Infrastructure Matters Now

Seasonal Storytelling: Building Robust Strategies for Spring Campaigns

Navigating the Role of Gaming in Tourism: A Gateway to Gen Alpha & Gen Z?

Soundscapes: The Emerging Audio Frontier in Tourism Marketing

Revenue Reimagined: The Evolution of Cultural Enterprise Distribution in a Digital Landscape

Strategic AI Partnerships: An Opportunity for DMOs?

2025 Future Destination Trends: The Rise of Delegated Discovery

Accelerating Action for Female Tourism Leaders

X. Design Week 2025: Future. Flow. Forward.

Starring GREAT Britain: Leveraging Cinema's Power to Transform Tourism

Destinations Are Embracing AI, Here's Why RAG Matters More

Instagram's Revamp: What Are the Implications for Tourism?

How to Test Large Language Models Without Compromising Data

Spatial Computing: Are Destinations Ready for Digital's Next Chapter?

The Rise of AI Agents: A Transformative Moment in Tourism

2025 Future Destination Trends: Are There Opportunities In Crisis?

Streaming Platforms: Strategic Opportunities in Destination Marketing

The US TikTok Ban: What Does It Mean for Destination Marketing

Tourism 3.0: Navigating Digital Transformation in an AI-Powered Future

Digital Venue Transformation: Using Design Thinking to Drive Innovation

Exploring Digital Shifts in the Future of Destination Branding

X. Awards 2024: Shaping the Future of Travel

Charting the Future of Tourism: Insights from the Innovation Wall 2024

Google's Cookie Reversal - Implications for Destinations

Crafting the Experience: Elevating Business Events with Miral

Miral Brand Pillars: Discovering the Pillars Upon Which Miral Proudly Stands

Exploring the Future of Travel: Balancing Sustainability and Transformation with Destination Growth

Experiential Events: Where Entertainment Meets Environmental Stewardship

When Political Winds Shift: How Destinations Navigate Change

Data-Driven Strategies for Destination Management

Tourism Corridors: Canada's Strategic Approach to Visitor Dispersal and Regional Development

Autumn Tourism Campaigns: A Global Snapshot of Seasonal Storytelling

Report from Inaugural MarTech Strategy Workstream

Recognising Sustainability Champions Transforming Tourism

Unlocking Value: How Yas Island Incentivises the MICE Market

Report from Inaugural Visitor Flow Workstream Meeting

Fostering Partnerships: Strategies for Successful Collaboration

Shaping the Future of Tourism in the Scottish Highlands

Building a Digital Strategy: A Dutch Tourism Blueprint

Miral's Vision for Yas Island: Designing a True Bleisure Destination

How Can DMOs Capitalise on Gastronomy Tourism?

A Winning Partnership: How Cadbury and VisitBritain are Sweetening Domestic Tourism

Enhancing Skills and Purpose-Driven Events

Vision Behind Miral's Rebranding: Going Behind the Scenes at a Leading Experience Brand

Saudi Arabia's MICE Ambitions

Fáilte Ireland's "Keep Discovering Ireland's Trails": A Strategic Approach to Boosting Outdoor Tourism

Wizz Air's Subscription Model: A Game-Changer or a Marketing Gimmick?

How Events Drive Impactful Innovation

How Abu Dhabi is Building a Global MICE Hub

Driving Sustainability Through Destination Leadership

The X (Twitter) Exodus: A Strategy Shift for DMOs?

Celebrating Young Leaders Shaping Tomorrow's Tourism

Wild Atlantic Way: A Regional Tourism Success

Paris 2024: A Golden Opportunity for Tourism, Sustainability and Technological Innovation

The Future of Event Planning

Leadership Strategies for the MICE Sector

Abu Dhabi's Tourism Transformation: A Journey to Global Prominence

How DMOs Can Use Wit to Win in the Age of Generative AI

Immersive Exhibition: Be One With Culture

Talent and AI Build a Sustainable MICE Future

Lessons from Tasmania's Bold Destination Branding

Pythia: A New Era of Personalised Tourism