About Us
A global network for strategy, advisory, tourism research and events.
Our Values
We recognise that every action shapes our results and the positive impact we leave on community wellbeing.
Empathy
We only tackle a challenge after stepping into the shoes of the people facing it.
Focus on People
People are the most valuable part of any destination.
Sustainable Development
We look after people, nature, culture and the local economy in everything we do.
Digital
Digital technology gives us the best practical tools to support sustainable and long-term development.
+20 years working with destinations
The DTTT has a long history helping destinations thrive in a competitive and complex market, using innovative and creative methods.
- Our team members are IBM Design Thinking Practitioners.
- We organise major industry events throughout the year to bring tourism professionals together.
- Working with our partners across the globe, we help destination leaders share practical knowledge and solve local challenges.
We use human-centred design.
Design Thinking and Agile is at the heart of everything we do, putting creativity at the centre of strategic change.
The design process
Delivery
Building an agile team
Agile is a method which allows small teams to thrive in high-velocity work environments, where productivity thrives and the time to launch ideas, concepts and projects is greatly shortened.
Structure and workflow
Moving ideas into projects requires a solid structure where multi-disciplined teams can establish a workflow. A virtual collaborative team environment supports constant iteration and a fully mapped out timeline of deliverables and actions.
Templates and delivery tooling
A library of workshop templates built for unique DMO challenges, run in Mural, which lets us work through your challenges in a highly visual and collaborative way. Delivery is managed in Asana, with the timeline of deliverables and actions shared with the client team.
How we work
Baselining and Benchmarking
We review your current local data against how international peer destinations solve similar challenges. Every benchmarking method is clearly documented so your team can easily apply the findings.
Co-design with Your Team
We build and test initial proposals directly with the team members using them every day. Practical feedback ensures the final solution fits your exact needs before anything is finalised.
Working Deliverables
We build the final operational assets, including custom workflows, applications, frameworks and tracking metrics. Detailed documentation is created with your team so you maintain complete asset ownership.
Time and AI Reporting
We report the exact hours spent and the role of automated tools on every piece of work. Our transparent reporting highlights where current partners and suppliers perform effectively for your team.
Meet the Team
Nick HallFounder and CEO
Romy CywieOperations Director
MarmadukeChief Happiness Officer
James ArnoldDigital Trends Analyst
Fábio CaldeiraDigital Trends Analyst
Jess HumphrysDigital Production Executive
Lili-Sheryl TchepelovaMarketing & Insights ExecutiveNick Hall
Passionate about the future of travel, Nick is an experienced consultant, passionate keynote speaker and great storyteller with a sharp understanding of how to react to change and disruption.
Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Romy Cywie
Romy has over 20 years of experience in the tourism, marketing and communications industries; a highly skilled and motivated individual with a strong track record of success.
She is responsible for overseeing the company’s day-to-day operations, including event management, communication and project management. Romy is passionate about the tourism industry and is committed to using her expertise to help businesses and organisations thrive in the digital age.
Marmaduke
Marmaduke has been the DTTT’s Chief Happiness Officer since the start of the pandemic and has been a familiar face to members since his first in-person event after lockdown.
He loves being on stage, getting cuddles and the occasional blueberry treat.
James Arnold
James is an experienced project manager who has worked with European National Tourism Organisations and contributed to a range of EU-funded projects.
As part of the DTTT Knowledge Team, he supports research and programme delivery. His areas of focus include tourism research, international cooperation, destination development and nature-based tourism.
Fábio Caldeira
Fábio brings extensive expertise in tourism research, destination development and sustainability, with a strong focus on turning data into actionable insight.
He has supported numerous Portuguese destinations through data analysis, strategic reporting and digital communication strategies. Seeing tourism as a catalyst for sustainable territorial development, Fábio helps destinations make informed, responsible and impactful decisions through rigorous research.
Jess Humphrys
Jess has been with the DTTT since 2021, working across the organisation’s events, programmes and digital production.
Since joining as Events Assistant, where she worked on X. Festival and X. Design Week, she has learnt a great deal and grown within the organisation. Today she is in charge of all website and graphic production at the DTTT.
Lili-Sheryl Tchepelova
Lili-Sheryl combines a background in English Literature and Film Studies with a strong interest in marketing and research.
As part of the DTTT Knowledge Team, she brings a talent for storytelling and a keen eye for detail to the organisation’s content, marketing and insights work, pairing creativity with analytical thinking.
Our Location
We are located in the historic city of Canterbury in Kent, known as 'The Garden of England'.
