Reviving Urban Tourism

This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

This session puts forward key questions for discussion, such as:

  • How do we continue to support our industry with severe budget cuts hampering efforts?
  • What skills and strategies are needed to become a driving force for sustainable recovery?
  • What is the future of the City Break market and how can we continue to be competitive?

This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

This session puts forward key questions for discussion, such as:

  • How do we continue to support our industry with severe budget cuts hampering efforts?
  • What skills and strategies are needed to become a driving force for sustainable recovery?
  • What is the future of the City Break market and how can we continue to be competitive?
  • What's the impact of global tourism and business travel and the likelihood of either returning soon?

‍These are just some of the critical questions asked to the panel of cities who shared their views on the current crisis and future strategies. There is much dis-alignment in the world today, but this session supported by European Capital of Smart Tourism aimed at boosting innovation on the path forward for city DMOs.

How do we remain relevant and become an effective force for recovery?

That is the question up for debate.

This roundtable gives a voice to Cities on the key topics outlined in this session. The aim is to invite a pluralistic view on the issues faced by urban destinations today forming clear alignment on how to tackle them for a stronger tomorrow.

PART 1: The Impact Scale: Reality vs. Resilience‍

  • Sizing the impact on urban tourism on global cities
  • Recovery signals, diversification and revenue replacement

PART 2: Defining Purpose: Shifting Perception of City, Brand and Leadership

  • Exploring the keys to an inclusive and resilient strategy
  • Transparent and inclusive leadership and why it matters today

PART 3: Driving Competitiveness: Keeping City Tourism Alive

  • The changing nature of urban tourism and living
  • Rebuilding and recovery: Air bridges, coordination and cooperation

Key Takeaways

Published on:
December 2020
About the contributor

Nico Mulder

Tourism Strategist

Andrea Jovell

Marketing and Communications Manager, Göteborg & Co.

Marco Minicucci

Strategy and Marketing Project Manager, Milano & Partners

Marc Sanderson

International Economic Development Director, City of Malaga

Tomas Andersson

Manager of Corporate Communication and Digital Development, Visit Stockholm

Suzanne Höller

Head of Destination Marketing & Sales, Graz Tourist Office