Reviving Urban Tourism

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This is a detailed debate about the future of City DMOs, confronting head-on some of the biggest challenges faced by cities today.

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This session puts forward key questions for discussion, such as:

• How do we continue to support our industry with severe budget cuts hampering efforts?
• What skills and strategies are needed to become a driving force for sustainable recovery?
• What is the future of the City Break market and how can we continue to be competitive?
• What's the impact of global tourism and business travel and the likelihood of either returning soon?

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‍These are just some of the critical questions asked to the panel of cities who shared their views on the current crisis and future strategies. There is much dis-alignment in the world today, but this session supported by European Capital of Smart Tourism aimed at boosting innovation on the path forward for city DMOs.

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How do we remain relevant and become an effective force for recovery?

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That is the question up for debate.

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This roundtable gives a voice to Cities on the key topics outlined in this session. The aim is to invite a pluralistic view on the issues faced by urban destinations today forming clear alignment on how to tackle them for a stronger tomorrow.

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PART 1: The Impact Scale: Reality vs. Resilience‍

• Sizing the impact on urban tourism on global cities
• Recovery signals, diversification and revenue replacement

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PART 2: Defining Purpose: Shifting Perception of City, Brand and Leadership

• Exploring the keys to an inclusive and resilient strategy
• Transparent and inclusive leadership and why it matters today

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PART 3: Driving Competitiveness: Keeping City Tourism Alive

• The changing nature of urban tourism and living
• Rebuilding and recovery: Air bridges, coordination and cooperation