Our joint research papers and event findings provide actionable intelligence for DMOs. You can use this data to inform policy, improve visitor dispersal and support local economic growth.
Three days in Brussels as one continuous conversation. Selected findings are public; the full set stays with members and participants.
Airbnb search and booking data from 2018 to 2024 across eight European countries, setting out the scale of rural tourism’s economic contribution.
A global read on how destinations were planning their digital marketing, built on responses from nearly 300 DMOs and tourism entities.
Collaborative sessions in the Turku Archipelago developed practical instruments for DMOs. The final report delivers the complete destination management blueprint established during the programme.
Demand is the outcome, after destination value and local benefits come first.
The report from the Dublin leadership day, where destination leaders constitute the Global Tourism Council for AI Governance and Leadership.
Host partner
The report from the Dublin leadership day, distributed across the industry.
Day One brings destination leaders together under Chatham House Rules to constitute the Global Tourism Council for AI Governance and Leadership. The report carries its documented conclusions.
See the leadership dayMembers get priority access to eight key trends for 2027. We'll then unpack the research to help destination teams prepare for future market shifts.
Host partnerDevelop custom research projects around your local insights and unanswered questions. We work alongside destination teams to design, write and publish joint reports.
Start a conversationResearch, frameworks and field notes on destination transformation. No noise.
Industry research, open frameworks and field-tested practice on how destinations lead through AI, sustainability and brand. Since 2012.
