Our suite of seven specialist programmes equips destination teams to navigate digital governance, oversee sustainability frameworks and manage structural change. Built directly based on DTTT's expertise, these on-demand programmes ensure permanent skills retention across your DMO through complete membership access.
Built directly from our working engagements with DMO teams, two distinct programmes support responsible technology integration. The first equips staff with practical capabilities to extract clear operational value from AI applications. The second provides structured templates for recording, managing and publicly disclosing AI usage.
Most technology skills in the sector are picked up on the job, tool by tool. These programmes add the layer underneath: how data is structured, how AI systems work, how to assess a supplier and how to set the governance a board will ask about.
Each programme is built to close that gap at whatever pace a team can manage, with material that stays useful long after the modules are finished. Participants come out with something to run: an audit, a framework, a set of templates, a governance position.
Everything taught here comes from work DTTT does with destinations. The published frameworks, the quarterly research programme and the advisory practice are the source material.
Our on-demand programmes are unlike any other programmes.
Two new programmes, built from what DTTT saw working with destination teams on AI. One builds the digital knowledge that makes AI tools genuinely useful. The other covers how an organisation governs, records and discloses the way it uses AI.
This structured programme covers core digital skills through 11 tracks and 70 practical modules, progressing from data architecture and AI mechanics to risk management and industry application. Purpose-built for non-technical tourism practitioners, the course equips participants to evaluate software with confidence, select appropriate tools for deployment and engage productively with technical specialists.
Self-assessment and pathway selection
Domains, APIs, hosting, security
HTML, CSS, content management systems, no-code platforms
Vectors, resolution, AI-generated media
CSVs, JSON, databases, data quality
Models, tokens, embeddings, agents and how AI systems work
Integrations, automations, assistants
Privacy, copyright, supplier evaluation
Pipelines, analytics, discovery
Habits, prompting, team adoption
Destination management, digital strategy, AI in a tourism context
The idea is built first, then handed over as something the participant does themselves before they leave the module.
This approach builds technical understanding step by step using live destination scenarios. By working directly with realistic examples such as turning basic content logs into integrated campaign plans, internal teams quickly bridge the gap between initial theory and strategic execution.
Each module moves directly into applied execution inside the browser environment. Participants compare software features to identify the best tool for each assignment, taking away sample files and tested prompts to complete tasks.
This is Module 4.2 of Digital Literacy for Effective AI, running exactly as it does inside the Academy.
Leave your details and we'll tell you when new tracks open, and how your organisation can take the full programme.
The framework is developed openly with a peer community of destinations. This programme is the structured route into that work.
Explore the frameworkA programme built around the DTTT AI Transparency Framework, the open standard for how organisations record, govern and disclose their use of AI. It covers applying the framework in practice, assessing AI involvement in published work and building a governance position an organisation can stand behind publicly.
Participants work with the framework's published models and tools throughout, applying them to their own content and workflows as they go.
Recording AI involvement in work on a consistent scale, applied across a content operation.
Measuring where AI produces time savings and where it does not.
Communicating the energy intensity of AI use.
Assessing the risks attached to AI-generated content before publication.
Grading a piece of work and generating a disclosure card that can be embedded alongside it.
Working through the ethical dimensions of a proposed AI task.
Setting principles, disclosure practice and internal process, and preparing the position a board or a public audience will ask about.
Certification in the application and governance of AI in a destination management context, alongside a disclosure and governance position the organisation can publish.
Programme detailsEach one runs as a structured pathway with lessons, case studies and templates, open through the DTTT Academy at any time.
Applying AI across a destination organisation, from fundamentals and large language models through to data, ethics and AI-driven brand experience.
Leading a destination's sustainability journey, built around co-design, stakeholder engagement and long-range destination strategy.
Using design thinking as an innovation method, from identifying the real challenge through to prototyping and testing solutions.
A full digital transformation pathway structured into twelve stages, run as a series of design sprints across brand, product, content, data and technology.
How destination organisations are structured, what they are trying to achieve and how they make decisions. Built for suppliers and partners working with DMOs.
Programmes are made up of modules a participant works through in their own time, with applied material alongside and certification at the end.
Programmes open the moment a participant enrols. Progress is saved in the Academy, so a programme can be picked up again after a busy period.
Formats vary by programme. Some lead with video lessons, downloadable templates and case studies. The newer programmes are interactive and worked through in the browser, with exercises done in real tools.
Each programme ends with an assessment and a DTTT certification, recognised across the DTTT network.
Programme material stays available through the learning resource hub after completion, so teams can return to templates and case material when the work comes round.
We deliver our full suite of programmes as private internal cohorts shaped around your current regional workload. Participants apply core methodologies directly to active assignments, turning training sessions into productive strategic delivery cycles.
Enrolling your entire team simultaneously builds a common working vocabulary across the department. Shared learning keeps strategic discussions active long past course completion, equipping staff to apply consistent frameworks to daily destination management tasks.
A national or regional body delivers the programme across its full network of partner destinations. Simultaneous cohort learning establishes a consistent baseline standard across all local teams, streamlining joint initiatives and ensuring unified regional execution.
Sessions use the organisation's own context and challenges. Participants work on live material during the programme, so what comes out of it is usable immediately.
Every programme on this page comes with membership. Members enrol from their dashboard and start the same day.
Academy access is part of destination membership, with enrolment included or discounted depending on tier. Members take as many programmes as they need across the year, and new programmes are added to the Academy as they launch.
See membershipPrivate cohorts for a single organisation or a network of destinations, and curriculum integration for universities through the Academia Partnership Programme.
Talk to usFor questions about which programme fits, or about delivering a programme inside your organisation, start a conversation with the team.
Research, frameworks and field notes on destination transformation. No noise.
Industry research, open frameworks and field-tested practice on how destinations lead through AI, sustainability and brand. Since 2012.