Collaborative, on-site
strategic workshops

Dedicated full-day and multi-day sessions address your destination's specific strategic priorities directly in person. Our expert facilitators work alongside your leadership team to cover digital governance, brand strategy, sustainability and operational leadership. Every session concludes with fully developed strategic frameworks, working toolkits and practical policy documents retained for immediate local execution.

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The working discipline

The stages haven't changed. What comes out of them has.

DTTT's team are certified IBM Design Thinking Practitioners, working through the same five stages in every session: empathising, defining, ideating, prototyping, testing. What changes is what a group builds while moving through them.

The five stages

AI sits inside stages three and four

Empathising

Defining

Ideating

AI inside

Prototyping

AI inside

Testing

Workshops centre on an interactive planning model that brings participants together around shared destination priorities. Incorporating targeted AI tools throughout practical drafting stages accelerates output creation, delivering functional strategy documents and working tools ready for immediate regional deployment.

Tested across real destination challenges

We have continuously updated this strategic approach across live tourism projects, sustainability planning and flexible delivery formats. Practical work with destination leaders ensures every exercise delivers real value.

Complete internal capability transfer

Your internal team gains the skills to facilitate future planning cycles without external reliance. Every participant retains access to a specialised digital library featuring operational destination tools.

Stages, run the same way in every session

100+

Tools in the template library

Service canvas, built for the room

1–3

Days on site, full day to multi-day

Certified IBM Design Thinking Practitioners

The range of subjects

Adaptable workshop structures for specific destination challenges.

Our core facilitation framework provides a repeatable structure for any destination priority. Delivery formats adapt precisely to your operational requirements, ranging from targeted single-day executive sessions to comprehensive multi-phase programmes.

Workshop topics adapt to your primary strategic objectives, covering emerging technology, brand strategy, sustainable destination management, digitalisation and executive leadership. Every focus area applies practical frameworks to build long-term internal capability and align local stakeholders across your tourism economy.

Whatever the subject, the room works the same way

AI and emerging technology

Marketing and destination brand

Destination management and digitalisation

Sustainability

Organisational leadership

In the room

A destination's own team, working
on its own challenge.

The method, in practice

How our workshop process works in practice

Each session applies a structured working model to your chosen focus area. Customised working materials match your priorities while the underlying facilitation process guides your team directly from strategic analysis to final working assets.

Where a group actually stands

A programme starts by establishing where a group actually stands, not where it is assumed to stand. Awareness of a subject and structured, everyday use of it are two different starting points, and the day is built around the distance between them. Foundational questions, governance, ethics, what is actually allowed, get addressed early and in a single block, so they do not interrupt the practical work that follows.

Established before the day is built

Built around the roles in the room

The practical stages are then built around the roles actually in the room, not one generic exercise for the whole group. A strategy lead, a content manager and a partnerships contact are working on different problems even inside the same subject, so each works on material that maps onto their own job. Every participant leaves with something specific to their own challenge, built during the session itself, rather than a shared set of notes.

One exercise per role, not one for the group

What a team takes home has changed

DTTT's design thinking practice, run for more than a decade, used to send a group away with a folder of printed templates. A session now produces a handbook, a prompt library or a working strategy document, each written for the group's own roles and tasks, a digital, AI-first version of the same idea. Because that material gets built live using AI, the session proves its own argument. A group that spends the day building with AI has already seen what it can do, before anyone needs to tell them.

A handbook, a prompt library, a strategy document

Not run from a fixed script

Sessions are not run from a fixed script either. DTTT rebuilds them from direct participant feedback, what felt too advanced, what was not relevant enough to a specific role, what needed to be more hands-on. A single day is rarely the end point. Capability comes from use over time, so a session is usually followed by further contact, working through participants' own use cases as confidence builds.

Capability comes from use over time

Where the group stands

The roles in the room

What the team takes home

Rebuilt, then followed up

Formats

Four shapes a session takes.

The shapes below are starting points, not a fixed menu. Most sessions draw on more than one, built around the time and the mix of people a destination actually has on the day.

Pathway 01

AI and XR Impact Days

Typically technology-led and hands-on

Hands-on time with new technology, tested and put to work on a real challenge.

AI in Practice

A show-and-tell format across text, image, video and voice, covering tone of voice, user experience, brand opportunities and responsible use.

XR Immersive

Hands-on testing of mixed and immersive reality tools, from spatial capture to AR-driven visitor experiences.

Pathway 02

Build-with-AI workshops

Typically on-site, collaborative and build-led

Working sessions that build real tools with AI, so a team leaves with something it owns.

Build-With-AI Workshops

Collaborative sessions producing a working tool by the end of the day.

AI Impact Sessions

Focused strategy sessions with a companion web app and a written follow-up.

Bespoke Programmes

Multi-session engagements, scaled from a baseline to advanced build clusters.

Pathway 03

Domain-specific workshops

Typically cohort-based and in-person

Live sessions across marketing, destination management and sustainability, drawing on expertise DTTT also delivers on demand.

Marketing and brand

Builds on the MarTech Workstream at Future. Destination. Brand.

Destination management and digitalisation

The same 12 Stages framework that runs on demand, delivered live as a facilitated sprint with DTTT in the room, working through whichever stages match where the destination stands today.

Sustainability

Builds on the hands-on format CAMPUS already runs.

Pathway 04

Organisational and industry programmes

Typically cohort-based, in-person and multi-session

Work delivered across a destination's own team or its wider business community, from a single organisation through to a national programme.

Keynotes

Strategic keynote presentations for destination leaders

DTTT takes the stage at the events shaping the tourism industry's agenda, carrying the same expertise that runs through every DTTT programme.

Our keynote presentations frame complex sector developments for major industry summits and municipal leadership panels. Backed by twenty years of practical delivery with global destinations, each session translates macro tourism trends into actionable priorities.

Enquire about a keynote

Start a conversation

Build the session around the work you already have.

Tell us the challenge, who would be in the room and how much time you have, and we will come back with the shape of a session and what your team would leave with.

Talk to us about a session

Research, frameworks and field notes on destination transformation. No noise.

The industry brief, monthly

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Industry research, open frameworks and field-tested practice on how destinations lead through AI, sustainability and brand. Since 2012.

Destination management has been solving problems in the wrong order.

Collaborative, on-sitestrategic workshops