DCT Abu Dhabi and 37 hotel properties activated a co-op campaign in partnership with Sojern to drive direct bookings to the hotels and economic impact for Abu Dhabi.
DCT Abu Dhabi and 37 hotel properties activated a co-op campaign in partnership with Sojern to drive direct bookings to the hotels and economic impact for Abu Dhabi. It resulted in a 1.74X ROI and 700+ room nights booked from January 2021 to March 2021.
Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them - Ahmad Mohamed Hameed, Media Planner, DCT Abu Dhabi
This article is published in partnership with Sojern.
DCT Abu Dhabi and 37 hotel properties activated a co-op campaign in partnership with Sojern to drive direct bookings to the hotels and economic impact for Abu Dhabi. It resulted in a 1.74X ROI and 700+ room nights booked from January 2021 to March 2021.
Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them - Ahmad Mohamed Hameed, Media Planner, DCT Abu Dhabi
This article is published in partnership with Sojern.
Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them - Ahmad Mohamed Hameed, Media Planner, DCT Abu Dhabi
Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them - Ahmad Mohamed Hameed, Media Planner, DCT Abu Dhabi
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