Impact Days

These intensive, hands-on workshops are designed to equip participants with the practical skills and knowledge to explore and master horizon technologies. From AI-powered workflow automation and marketing to designing immersive experiences, discover how to translate theoretical concepts into actionable strategies. These sessions will foster collaboration and exchange of knowledge, inspire innovation and empower participants to leverage the power of technology to drive meaningful change.

Tuesday

3 June

AI in Practice

With the rapid development of generative AI, the AI Impact Day will focus on the practical applications of AI for internal workflows and marketing, focusing on discovery, experimentation and learning.

We'll put a raft of tools on the table covering the full spectrum of AI applications, across text, image, video and voice in a show-and-tell format. You'll leave feeling empowered, confident and ready to put AI into practice in a highly productive way, considering strategic perspectives across a range of key areas such as:

  1. Tone of Voice
  2. User Experience
  3. Brand Opportunities
  4. Responsible use of AI

Friday

6 June

XR Immersive

Whilst a lot of attention has been given to industry digitalisation when it comes to bookability and trends, very little has been given to XR. As one of the fastest developing opportunities, offering enormous potential to transform visitor experiences, the XR Impact Day is designed to explore this topic in a truly inspiring, hands-on and ultra-immersive way.

In this one-day training on Mixed Reality, we'll test the Apple VisionPro and experiment with AR, NFTs and blockchain. You'll leave being able to examine and produce content and experiences for this emerging format and be among the pioneering destinations and businesses in the implementation of this technology through:

  1. Understand and explore how to create spatial videos
  2. Examining AR with various applications
  3. Scanning and creating 3D Objects to create interactive experiences
  4. Examining mobile interactions and touchpoints from AppClips to Image Recognition
  5. Strategising on building AR-driven experiences