Catch up on all XDWednesday updates

Week 7

Week 6

Week 5

Week 4

Week 3

Week 2

Week 1

Speakers & Facilitators

Check out the amazing speakers and facilitators attending XDW 2024.

Antonio Sánchez

Visit Benidorm

Antonio's passion for tourism and technology has led him to develop creative and engaging content through video content for TikTok and Reels.

Read full bio

Antonio Sánchez

Visit Benidorm

Franziska Sunderland

Visit Düsseldorf

Franziska is continuously pushing towards a digital and data driven future whilst remaining in touch with reality.

Read full bio

Franziska Sunderland

Visit Düsseldorf

Kevin O’Shaughnessy

CityHook

Kevin is a software entrepreneur with 25 years experience building next-generation interactive systems in mobile, travel and now in AI.

Read full bio

Kevin O’Shaughnessy

CityHook

Konstantinos Papakonstantinou

Rhodes Co-lab

Konstantinos Papakonstantinou leads Rhodes' sustainable tourism project and is an expert in business & sustainability.

Read full bio

Konstantinos Papakonstantinou

Rhodes Co-lab

Irene Vitouladiti

Marketing Greece

With expertise in destination marketing at a DMO level, Irene is involved in leading travel content creation and strategy for discovergreece.com.

Read full bio

Irene Vitouladiti

Marketing Greece

Angela Bustillos

eXplorins

Angela Bustillos is the CMO and co-founder of eXplorins, a creative tech hub where they develop phygital experiences.

Read full bio

Angela Bustillos

eXplorins

Heléne Östberg

Visit Skåne

Heléne Östberg worked as a marketing manager for seven years with the goal of attracting as many international visitors as possible to Skåne.

Read full bio

Heléne Östberg

Visit Skåne

Giannis Giatas

Marketing Greece

Giannis is a 29-year-old marketeer working at Marketing Greece as a Content Marketing Manager.

Read full bio

Giannis Giatas

Marketing Greece

Tina Kyriakis

Alternative Athens & Back to the Routes

Tina is the founder of Alternative Athens & Back to the Routes, two innovative travel companies that propose a different way of travelling.

Read full bio

Tina Kyriakis

Alternative Athens & Back to the Routes

Spyridon Kagkas

This is Athens

Born and raised in Athens, Spyridon Kagkas uses his skills in digital marketing, crisis management, and destination development.

Read full bio

Spyridon Kagkas

This is Athens

Cheryl Novak

Rhodes Co-lab

Cheryl Novak is Sustainability Expert at the Rhodes Co-lab Sustainable Destination with the collaboration of the Municipality of Rhodes.

Read full bio

Cheryl Novak

Rhodes Co-lab

Nikos Diamantopoulos

Marketing Greece

Since the organization's inception, he has played a key role in its development and boasts a deep understanding of Greek tourism.

Read full bio

Nikos Diamantopoulos

Marketing Greece

Haris Vasilakos

Vamvakou Revival

He is Co-founder and Events & Programming Manager of Vamvakou Revival and responsible for the Touristic pillar development.

Read full bio

Haris Vasilakos

Vamvakou Revival

Kathrin Chambers

Fáilte Ireland

Kathrin is a highly experienced and passionate marketer, with over 30 years of tourism marketing and digital experience.

Read full bio

Kathrin Chambers

Fáilte Ireland

Curtis Wake

NewcastleGateshead Initiative

Creating an excellent customer experience is a main driver in Curtis’ work.

Read full bio

Curtis Wake

NewcastleGateshead Initiative

Eleni Mami

Vamvakou Revival

Eleni is the Co-founder and Communication & Marketing Director of Vamvakou Revival with experience in consultancy, PR, marketing and digital media.

Read full bio

Eleni Mami

Vamvakou Revival

Kevin Stäuble

The Trip Boutique

Kevin champions the idea that AI-enabled personalised travel can be a catalyst for more conscious and independent exploration.

Read full bio

Kevin Stäuble

The Trip Boutique

Flora Reeve

NewcastleGateshead Initiative

Flora works on promoting the region to visitors and locals, using her skills on social media to help populate a wide range of social channels.

Read full bio

Flora Reeve

NewcastleGateshead Initiative

Hanna Carlholt Jarl

Smålands Turism

Hanna's areas of expertise include brand development, web, social media, and campaigns.

Read full bio

Hanna Carlholt Jarl

Smålands Turism

Jutta Stienen

Guuru Solutions

Jutta is Head of Marketing at GUURU Solutions, an innovative Zurich-based startup that seamlessly integrates ChatGPT with authentic human advice.

Read full bio

Jutta Stienen

Guuru Solutions

Chieko Tanaka

Touristship

Chieko is in charge of branding, promotion and arranging events and seminars related to “touristship” for expansion.

Read full bio

Chieko Tanaka

Touristship

Maria Paola Forleo

SEA Milan Airports

With extensive experience in Aviation Industry, Maria Paola has a strong background in marketing management and brand development.

Read full bio

Maria Paola Forleo

SEA Milan Airports

Wendy Weijdema

MarketingOost

Wendy Weijdema is responsible for creating actionable insights for MarketingOost and the province of Overijssel.

Read full bio

Wendy Weijdema

MarketingOost

Webinars

Speakers & Facilitators

Check out the amazing speakers and facilitators attending XDW 2024.

Kevin Stäuble

The Trip Boutique

Kevin champions the idea that AI-enabled personalised travel can be a catalyst for more conscious and independent exploration.

Read full bio

Kevin Stäuble

The Trip Boutique

Cheryl Novak

Rhodes Co-lab

Cheryl Novak is Sustainability Expert at the Rhodes Co-lab Sustainable Destination with the collaboration of the Municipality of Rhodes.

Read full bio

Cheryl Novak

Rhodes Co-lab

Konstantinos Papakonstantinou

Rhodes Co-lab

Konstantinos Papakonstantinou leads Rhodes' sustainable tourism project and is an expert in business & sustainability.

Read full bio

Konstantinos Papakonstantinou

Rhodes Co-lab

Giannis Giatas

Marketing Greece

Giannis is a 29-year-old marketeer working at Marketing Greece as a Content Marketing Manager.

Read full bio

Giannis Giatas

Marketing Greece

Curtis Wake

NewcastleGateshead Initiative

Creating an excellent customer experience is a main driver in Curtis’ work.

Read full bio

Curtis Wake

NewcastleGateshead Initiative

Jutta Stienen

Guuru Solutions

Jutta is Head of Marketing at GUURU Solutions, an innovative Zurich-based startup that seamlessly integrates ChatGPT with authentic human advice.

Read full bio

Jutta Stienen

Guuru Solutions

Franziska Sunderland

Visit Düsseldorf

Franziska is continuously pushing towards a digital and data driven future whilst remaining in touch with reality.

Read full bio

Franziska Sunderland

Visit Düsseldorf

Kevin O’Shaughnessy

CityHook

Kevin is a software entrepreneur with 25 years experience building next-generation interactive systems in mobile, travel and now in AI.

Read full bio

Kevin O’Shaughnessy

CityHook

Irene Vitouladiti

Marketing Greece

With expertise in destination marketing at a DMO level, Irene is involved in leading travel content creation and strategy for discovergreece.com.

Read full bio

Irene Vitouladiti

Marketing Greece

Angela Bustillos

eXplorins

Angela Bustillos is the CMO and co-founder of eXplorins, a creative tech hub where they develop phygital experiences.

Read full bio

Angela Bustillos

eXplorins

Hanna Carlholt Jarl

Smålands Turism

Hanna's areas of expertise include brand development, web, social media, and campaigns.

Read full bio

Hanna Carlholt Jarl

Smålands Turism

Maria Paola Forleo

SEA Milan Airports

With extensive experience in Aviation Industry, Maria Paola has a strong background in marketing management and brand development.

Read full bio

Maria Paola Forleo

SEA Milan Airports

Kathrin Chambers

Fáilte Ireland

Kathrin is a highly experienced and passionate marketer, with over 30 years of tourism marketing and digital experience.

Read full bio

Kathrin Chambers

Fáilte Ireland

Wendy Weijdema

MarketingOost

Wendy Weijdema is responsible for creating actionable insights for MarketingOost and the province of Overijssel.

Read full bio

Wendy Weijdema

MarketingOost

Nikos Diamantopoulos

Marketing Greece

Since the organization's inception, he has played a key role in its development and boasts a deep understanding of Greek tourism.

Read full bio

Nikos Diamantopoulos

Marketing Greece

Chieko Tanaka

Touristship

Chieko is in charge of branding, promotion and arranging events and seminars related to “touristship” for expansion.

Read full bio

Chieko Tanaka

Touristship

Antonio Sánchez

Visit Benidorm

Antonio's passion for tourism and technology has led him to develop creative and engaging content through video content for TikTok and Reels.

Read full bio

Antonio Sánchez

Visit Benidorm

Eleni Mami

Vamvakou Revival

Eleni is the Co-founder and Communication & Marketing Director of Vamvakou Revival with experience in consultancy, PR, marketing and digital media.

Read full bio

Eleni Mami

Vamvakou Revival

Tina Kyriakis

Alternative Athens & Back to the Routes

Tina is the founder of Alternative Athens & Back to the Routes, two innovative travel companies that propose a different way of travelling.

Read full bio

Tina Kyriakis

Alternative Athens & Back to the Routes

Haris Vasilakos

Vamvakou Revival

He is Co-founder and Events & Programming Manager of Vamvakou Revival and responsible for the Touristic pillar development.

Read full bio

Haris Vasilakos

Vamvakou Revival

Heléne Östberg

Visit Skåne

Heléne Östberg worked as a marketing manager for seven years with the goal of attracting as many international visitors as possible to Skåne.

Read full bio

Heléne Östberg

Visit Skåne

Spyridon Kagkas

This is Athens

Born and raised in Athens, Spyridon Kagkas uses his skills in digital marketing, crisis management, and destination development.

Read full bio

Spyridon Kagkas

This is Athens

Flora Reeve

NewcastleGateshead Initiative

Flora works on promoting the region to visitors and locals, using her skills on social media to help populate a wide range of social channels.

Read full bio

Flora Reeve

NewcastleGateshead Initiative

Latest Articles

Data Architecture in the Experience Economy

Explore how destinations can create more connected, personalised and engaging visitor experiences by integrating digital infrastructure, data and technology into product and experience design, while emphasising the importance of collaboration across the tourism ecosystem.

April 30, 2025

The Role of Digital Service Design in Enhancing Visitor Experiences

Digital service design is transforming culture and heritage. Explore how digital tools like AI and immersive technologies are shaping more engaging, inclusive and accessible experiences for all.

April 25, 2025

TXGB: The Hidden Data Layer Behind the Experience Economy

The integration of technology and data is transforming tourism, enabling seamless bookable experiences that enhance visitor engagement and spending. In this conversation with TXGB’s James Berzins, we explore the challenges and opportunities of standardising data, leveraging AI and harnessing social commerce to shape the future of the experience economy.

April 7, 2025

Revenue Reimagined: The Evolution of Cultural Enterprise Distribution in a Digital Landscape

The cultural sector finds itself at a pivotal crossroads. As funding landscapes become increasingly challenging, cultural enterprises are recognising that commercial focus is no longer optional but essential for sustainability.

March 13, 2025

X. Design Week 2025: Future. Flow. Forward.

The tourism industry is constantly evolving alongside technological advancements and shifting visitor preferences. To remain competitive and enhance their positioning, DMOs, experience providers and cultural attractions must embrace innovation and collaborate more closely with the wider technology ecosystem.

March 3, 2025