Dashboard | Cases

Case Studies

Discover our library of business case studies, showcasing businesses of different sizes from around the world.

Use the search bar and use terms such as trends, data, sustainability, technology...

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Small adaptations make a massive difference to the overall visitor experience, opening up opportunities to travel for neurodiverse individuals.

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Radical Transparency Through Sustainable Practices

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Bob W

Bob W isn't just a short-stay apartment provider, they're a beacon of transparency and action in the often-murky world of hospitality sustainability.

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Maximising the Potential of Generative AI in Tourism

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The Trip Boutique, Autoura

The conversation swirled around generative AI's transformative potential for tourism, from personalised travel itineraries to immersive virtual tours.

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Creating Content that Resonates With the Audience

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Google

Google shed light on the science behind creating compelling content that truly resonates with its intended audiences.

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Understanding the Driving Forces Shaping Travel Choices

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Skyscanner

Skyscanner reveals the key trends that are influencing travel decisions and shares practical guidance for destinations to refine their strategies.

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Cost of Living Crunch: How Travel Adapts

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YouGov

The travel industry is showing strong signs of recovery following the pandemic. People are eager to reconnect and explore new destinations.

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Santa Bárbara's Sustainable Focused Luxury Resort

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Santa Bárbara

In this case study, we will discuss the steps hospitality businesses can take to become more sustainable.

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Museums Partner for The Wild Escape

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Art Fund and Arts Council England

The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.

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Dinner on the Lake Gastronomic Experience

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Dinner on the Lake

Dinner on the Lake is a unique gastronomic experience in Belgium. Guests indulge in a six-course dinner while surrounded by idyllic views.

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SeatBoost Live Upgrade Auctions

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Lufthansa

Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.

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Astrotourism at Dark Sky Alqueva

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Dark Sky Reserve Alqueva

The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.

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Instant Booking in the MICE sector - Marriott International

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Marriott International

Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.

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The Power of Voice Search with Aerin

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Aertrip

Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.

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Journee Trips - Looking to be surprised?

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Journee Trips

Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.

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Loodusega Koos - Estonia/Finland Hiking

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Riigimetsa Majandamise Keskus and Metsähallitus

The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.

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Celebrity Cruises Wonderverse Virtual World

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Celebrity Cruises

Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences

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A Collective Dream Experience

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The Dali Museum

The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.

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When a Vegan Restaurant is no Longer Vegan-Only

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Stem & Glory

What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.

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How to Create Compelling Experiences Inside and Outside Galleries

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V&A Museum

Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.

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How to Reinvent Artwork? The Casa Batlló Example

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Casa Batlló

Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.

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The Virtual Reality Restaurant

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Frenessì Restaurant

Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.

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Ensuring Diversity in Travel Storytelling

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Contiki

Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.

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Driving Sustainable Tourism Collaboratively

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TUI Group

The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.

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From Consumer Insights to Effective Marketing

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YouGov

YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.

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Training Hospitality Staff in a Post-Pandemic Context

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INSETE

The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.

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Creating a Better Work Environment for Hospitality Staff

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Sweeply

Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.

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Highlighting Women Leading Tourism

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Soul Luxury, Healing Hotels of the World & Lila Fox Travel Co.

Understand what sits at the heart of the success of these three impressive women.

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Ensuring Wellbeing and Inclusion In Tourism

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Planet Happiness & Women in Travel cic

With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.

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Voice Marketing in a First-Party Data World

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Contiki

Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.

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Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

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MSM.digital

Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.

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DAOs and NFTs - Everything Considered

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Cinello, eXplorins, 'Verse Gallery & Winding Tree

The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.

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The AI Consultation Hour

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KI.NRW

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

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Next Generation City Guides with AR

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OneGuid & SpotAR

Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.

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Popular Music Tales: Creating Unique Urban Discovery Trails

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Modularfield Records

Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.

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The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

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TimeRide

Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.

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Discovering the possibilities of Tourism 4.0

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eXplorins

Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.

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How Brands Inspire Travel

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In this short keynote, Ashish Arya, from Pinterest, guided us through how brands can inspire the return to travel.

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Return to Travel

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YouGov & Skyscanner

In this session, Eva Stewart, from YouGov, and Stephanie Boyle, from Skyscanner, provided us with an overview of emerging traveller behaviour.

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Adapting to Endemic COVID-19: The Outlook for Business Travel

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World Travel and Tourism Council

Tiffany responded that the world has seen a huge loss as a result of the covid-19, which includes job losses.

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Contiki's 2025 Sustainability Strategy

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Contiki

Tasha discussed Contiki's 2025 sustainability strategy and their plans to be carbon neutral from 1st January 2022.

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Succeeding with Sustainable Business Transformation

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TUI Group

In this keynote, we explored TUI's commitment to driving the industry toward a more sustainable future with Melvin Mak.

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Sustainability + Storytelling + Social Impact: The Powerful Tourism Trifecta

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Rooted

JoAnna joined X. Festival to provide a keynote on the tourism trifecta, composed of sustainability, storytelling and social impact.

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Designing Sustainable Events

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Green Destinations

Peter joined X. Festival to talk to us about sustainable events, which he describes as being better for the planet and for your business.

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Exploring Global Trends with Google

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Google

Iva Kutle Škrlec, Global Director of Destination Marketing at Google, delivered a keynote on ‘Exploring Global Trends with Google’.

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Shifts in Digital Behaviour

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PhocusWright

Pete Comeau, The Managing Director at PhocusWright, during his talk ‘Shifts in Digital Behaviour’, discussed the travel market post-pandemic.

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Creating Legacy through Exhibitions by Repurposing, Re-Cycling and Revitalising

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Paviljon EXPANO

Paviljon EXPANO was constructed in Milan in 2015 with the vision of complete reconstruction.

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The Future of Digital Travel

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MMGY

Cees Bosselaar opened the second day of the X Festival offering his views on emerging trends and best practices as we rebuild confidence in travel.

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Trending in Travel

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World Travel & Tourism Council

Lethabo-Thabo joined X Festival to discuss the ‘Trending in Travel’ report published in November 2021 by WTTC and Thetrip.com group.

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Turning Travel Net Zero with Goodwings

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Goodwings

Christian Møller-Holst, CEO and founder of Goodwings, joined us at X. Festival to deliver the final keynote for ‘Emerging Trends’.

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Diversity, Equity and Inclusion Strategy

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The Travel Corporation

David Meany, Director Partner Marketing of The Travel Corporation, presented their strategy for developing Diversity, Equity and Inclusion (DEI).

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First Things First: What Are Immersive Technologies?

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Immersive technologies are an extensive range that lie within the Reality-Virtuality spectrum.

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How Are Cultural Institutions and the Recreational Sector Adopting Immersive Technologies?

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Museums and galleries are no longer just a collection of artefacts.

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Immersive Technologies for Transport or Food and Beverage

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In the previous article, we talked about how destinations can transform their experience offerings through digitisations.

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A Live Panel with European Travellers

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Beautiful Destinations & Digital Tourism Think Tank

Europeans will be among the first to travel internationally within regional 'bubbles', as destinations slowly reopen to international travel.

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Skyscanner Horizons - The Return of Travel

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Skyscanner Horizons

This report published by Skyscanner contains valuable insights to enter a new phase after a year like no other.

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The New Role of Creators and Influencers

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Whalar

Dominique reveals that during the pandemic, there has been a 2.5x increase in engagement through social media platforms.

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Thinking Ahead with Data

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Sojern

Luca starts by explaining that if travellers are changing their behaviour, as a hotel, business or DMO, you need to change your strategy yourself.

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Exploring the Future of Travel Marketing

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Beeswax, Future Tourism Group, The Culture Trip, SimpleView Inc., & Newfoundland and Labrador

The world's travel and tourism industry reached near-complete shutdown this year.

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How Brands are Inspiring Travel Again

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Ashish gives us an insight into how Pinterest trends have been affected by the pandemic.

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Observing the Consumer Shift with Data and Audience Insights

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Google

The number one question that arrives at Google is what the trends are and what is happening.

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Touch Video Academy

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Touch Video Academy

Kim takes you through this Touch Video Academy workshop on how to tell authentic stories with high quality, at a low cost.

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Going Beyond Cultural Boundaries and Traditional Experiences

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Culture Trip

Ben Shacham shared the different phases of travel in the pandemic and specifically what the team at Culture Trip.

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Re-Imagine Meetings, Events & Business Travel

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Word of MICE

This roundtable is dedicated to the re-imagination of a sector arguably worst impacted by the global pandemic.

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The Voice of Industry

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WTTC, ETOA, EVANEOS, The Travel Corporation

Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism.

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How 'Grow with Google' is Helping Tourism SMEs

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Google Greece

Maria talks us through Google's initiatives to support the tourism sector.

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Accelerating Innovation in Travel after Coronavirus

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Euromonitor International

How can the travel industry take the global crisis as an opportunity to accelerate innovation?

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The “New Normal” you say … Really?

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TCI Research

Olivier shares a photo of Wuhan Water Park Festival in 2019 and 2020, a striking similarity of a crowded water park with no sense of a 'new normal'.

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2021 Horizons: Going Behind the Data

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ADARA, Skyscanner, Meliá Hotels & Etraveli Group

Starting with a positive note, how has the industry been responding to the huge challenges faced at this current moment in time?

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Analysing Travel Data in a Climate of Uncertainty

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ForwardKeys

Olivier starts by talking about the governments' expectations to use 'tools' to manage, activate and restrict travel as the virus changes and evolves.

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Innovation as a Catalyst for Sustainable Recovery Solutions in Tourism

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UNWTO

Natalia introduces the talk by sharing that if we work together on 5 priorities, we can successfully change tourism into a more sustainable sector.

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Finding a Sustainable Way Forward as an Industry

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Global Sustainable Tourism Council

Firstly, to understand the role of GSTC Standards it is important to understand the four pillars upon which these standards are based.

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The Rise of the Sustainable Enterprise

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IBM & IBM iX

Throughout the pandemic, there has still been space for progress and innovation.

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Financial Transparency & Sustainability as Non-Negotiable

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ASI Reisen & ATTA

Ambrose's father founded ASI Reisen in 1963 with a clear mission statement: to open people's heart and mind to nature.

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The Travel Tech Startup Built in a Pandemic

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Pilota

Saniya introduces us to Pilota, an organisation built on the concept of maintaining safety and confidence in air travel in the midst of the pandemic.

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Bringing Geolocation Tech Innovation and Marketing Together

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What3Words

How do you describe a place when you have no fixed address?

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Emergency Communication Using AI Chatbots

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Bespoke

Akemi opens up by explaining that her business is founded upon the need to respond in real-time with technology solutions to crisis management needs.

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Sizing the Appetite for TravelTech in Adversity

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Travel Tech

Joshua starts by setting the scene. Right now, we are facing a catastrophic collapse in demand.

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Going Beyond Design in Solving Today's Challenges

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IBM iX, SNCB & Kantify

These three unique partners came together to think about how they could create a seamless experience driven by big data, AI and innovation.

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Satisfying People's Appetite to Endure a Transformative and Healing Experience

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Healing Hotels of the World

In this interview with Anne Biging, she talks about establishing criteria about what the 'Healing Hotels of the World' concept should embody.

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How to be an Impactful Traveller: Fireside Chat on Purpose from an Influencer

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Lola Akinmade Åkerström

Stockholm-based Lola Akinmade Åkerström is an award-winning author, speaker and photographer.

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Tech as an Enabler for Inclusivity and Empowerment

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Withlocals

Matthijs introduces us to Withlocals with a concept – an anecdote giving context to how the organisation came to be.

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Supporting Community-Led Crowdfunders

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Crowdfunders

Crowdfunding is understood as sponsorship or donation-based crowdfunding; there are many available such as GoFundMe.

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Identify Challenges, Incubate Ideas, and Accelerate Solutions for a Sustainable Future in Travel

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thecamp

Benoit gives you a glimpse at the amazing experience this unique setting creates to foster innovation and help support sustainable tourism at thecamp.

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A New World of Travel - Skyscanner

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Skyscanner

The travel industry accounts for one in 10 jobs globally, making it one of the world’s most influential economies.

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Championing Design Thinking & Transformation with MURAL

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MURAL

'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth

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USI - Promoting Knowledge, Innovation & Learning in Tourism

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Università della Svizzera Italiana

E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.

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The Invisible Burden: Understanding the Impact of Tourism on Communities

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The Travel Foundation

Jeremy starts by explaining that what we are experiencing now is a once-in-a-lifetime opportunity to build back better.

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Innovative Approaches to Carbon Capture in Tourism

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Tomorrow's Air, ATTA & Climateworks

What is Tomorrow's Air and why is it important for the travel industry?

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Understanding Responsible Travel from Data & Behavioural Insights through to Marketing & Product Development

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Earth Changers

Vicky Smith's own personal experience of visiting a resort in Kenya turned out to be a real eye-opener, what she describes as 'the penny drop moment'.

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