The AI Consultation Hour

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.

Today, with the current advanced levels, one can create text and images for websites using algorithms. We have seen the emergence of AI influencers, avatars created by algorithms for marketing and advertising and promoting lifestyles.

In this session, Florian Jovy, Transfer Manager at KI.NRW joined us to explain Artificial Intelligence and its many prospects in different sectors.

Florian began by explaining that AI for computers is similar to a child learning a new language and speaking. Today, with the current advanced levels, one can create text and images for websites using algorithms. We have seen the emergence of AI influencers, avatars created by algorithms for marketing and advertising and promoting lifestyles. Often we hear that AI cannot replace humans. In the old days, for example, in the old days, it was not possible to create human-like avatars in video games. However, today, considering how much technology has evolved and the current computational powers, one cannot differentiate between the digital models and real examples.

Florian explained that considering the potential of AI and the many doors it could open, the key questions should be:

  1. In what way do we have data ownership?
  2. In what do we want to use the data?

It is important to think about what the current applications of digital technologies are what we have not achieved yet, which can be done supported with digital solutions.

In Tourism and Travel, there are so many possibilities for chatboxes and hospitality automated services. It can be further expanded by adding pluginsto existing platforms, for example, booking.com. He added that another use of AI is to showcase targeted content for specific demographic groups on the website, such as offering personalised content. Customised content is key and can be very valuable. For many, the goal is to optimise your profile to meet all expectations. However, the challenge is that this process could be semi-unethical regarding data leakage and security. AI certification programmes ensure that AI use is ethical and fair.

One challenge today is that face recognition is based on Caucasian male data, which makes it biased. In data science, labels are used to classify information, but if the data is biased, you can not be sure if you are correctly using the data. There is a big question about ethics. Therefore, it is critical to have reliable databases.

Having discussed the foundations of AI, Florian added that in Tourism and Travel, such technology could be employed to understand trends better using pattern recognition algorithms. It also supports the industry in forecasting the future. The key is to use data efficiently and with intelligence.

Key Takeaways

1. AI has many prospects, from text to image to conversion to creating realistic & human-like avatars.

2. The computational powers are blurring the line between digitals and reals.

3. Implementing AI should be strategic and consider the ethical issues around the use of data in different contexts.

4. Tourism & Travel can benefit from data for pattern recognition, forecasting and evaluations.

Published on:
June 2022
About the contributor

Florian Jovy 


AI Manager for the Fraunhofer Society at the Fraunhofer Institute for Intelligent Analysis and Information Systems for the Artificial Intelligence Competence Platform North Rhine-Westphalia.