UNWTO Startup Selection

The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders.

They share how they succeed in contributing to the UN's SDGs.

Nikita looks at curving the use of multiple platforms, Road. Travel is a streamlined service that uses data from a variety of travel providers to create travel plans in a condensed platform, utilising QR codes to easily share these plans.

The team at the UNWTO innovation program talk us through some of their startup businesses with their respective founders, and how they succeed in contributing to the UN's SDGs.

Road.Travel

Nikita looks at curving the use of multiple platforms, Road. Travel is a streamlined service that uses data from a variety of travel providers to create travel plans in a condensed platform, utilising QR codes to easily share these plans.

SDGs Impacted:

  1. Streamlining the user experience, reducing energy used by searching and preparation. (Affordable and Clean Energy, Industry, Innovation and Infrastructure)
  2. Reducing time cars are on the road by providing more efficient routes (Sustainable Cities and Communities, Climate Action, Life on Land)

Questo

Alex tells us about the Questo smartphone game where you can guide yourself through self-curated tours of various cities without the need for a tour guide. Quests are $10-20 and flexible to your trip schedule, on demand, and a fun family and friends experience. Alex works with creative and business partners in order to create well rounded experiences for stakeholders.

SDGs Impacted:

  1. Creating immersive user experiences that encourage exploration and spreading visitor interest (Good Health and Well-Being, Industry, Innovation and Infrastructure, Life on Land
  2. Providing insightful information that's sourced through knowledgable locals and partnerships (Quality Education, Sustainable Cities and Communities, Partnerships for the Goals)
  3. Supporting local businesses and highlighting them as places of interest (Decent Work and Economic Growth, Responsible Consumption and Production)

MyStreetBook

Carlos explains that MyStreetBook streamlines the sea of information that is the internet and matches a plethora of social media resources with the different tastes of individual users and their schedules. MyStreetBook works to generate attraction through diversity and hyper-personalisation to provide the perfect trip in order to support tourism on a more personal level and balancing between lesser known businesses and mass tourist attractions.

SDGs Impacted:

  1. Streamlining the user experience, reducing energy used by searching and preparation. (Affordable and Clean Energy, Industry, Innovation and Infrastructure)
  2. Supporting local businesses and highlighting them as places of interest (Decent Work and Economic Growth, Responsible Consumption and Production, Sustainable Cities and Communities, Partnerships for the Goals)

foodieon 푸디온

Taehyun found foodieon in order to bring attention to lesser known, local eateries and providers. Their strength lies in branding and content creation. Through crowd-funding they were able to share revenue with farmers and revitalise the local economy through their food tours. They found that they had social and economical impact, giving motivation to farmers during a time of uncertainty, as well as creating opportunities as local creators. In Korea, rural areas look for younger creators in order to bring a new perspective to traditional eateries.

SDGs Impacted:

  1. Supporting rural businesses and making opportunities for them to share their trade (No Poverty, Quality Education, Sustainable Cities and Communities, Reduced Inequalities
  2. Working with farmers in order to provide quality produce and ensure security of future harvests (Zero Hunger, Good Health and Well-Being, Clean Water and Sanitation, Decent Work and Economic Growth, Responsible Consumption and Production, Climate Action, Life on Land, Partnerships for the Goals)

Key Takeaways

1. Startups provide a new perspective on sustainability and can lead to innovations that are unique to networking opportunities such as this.

2. Curate programs that educate businesses on proper sustainable practices can support internationally rather than consider peers strictly as competition, adding value to these businesses.

Published on:
November 2020
About the contributor

José Ricardo Díaz Ardila

José Ricardo Díaz Ardila currently works in the Innovation and Digital Transformation team of the Innovation, Education and Investments Department of the World Tourism Organization (UNWTO).