This workshop will provide you with a practical guide to overcoming the challenges of AI adoption and achieving success.

In this workshop you will craft and refine an AI persona for a travel companion app and explore how it interacts with users.

In this workshop, you will explore and prioritise core functions of a new AI tool, assess data needs and define the full scope of the AI.

A flowchart depicting potential conversations between a large language model (chatbot) and a tourist, highlighting key decision points.

In this workshop, you'll generate ethical feedback and propose solutions for any new AI tool that you want to develop.

In this workshop, you'll explore potential risks associated with AI tools and analyse their potential impact and probability.

This template guides you through identifying data needs for your Large Language Model (LLM).

The objective of this activity is to help you and your team gather ideas.

We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.

Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.

Incorporate varied perspectives from the destination in regards to sustainability.

Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.

The objective of this activity is to help you and your team gather ideas.

Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.

Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.

The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.

This activity will allow you to focus on the types of data that exist within your destination.

Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.

The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.

This exercise will help you realise the power of effective communication!

Sometimes communication can be more powerful than we realise!

The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.

This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.

The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.

For most businesses, recovery planning is the priority.

A massive change in people’s behaviour!

Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.

Think big and outside the box!

The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.

Improving Business Efficiency.

In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.

Acceleration of past behaviours.

When it comes to recovery, involving consumers and embedding their feedback can be key to success.

Empathy Mapping the Customer Experience.

The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.

Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.

Now more than ever the industry is going digital.

Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.

Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.

AI isn't about over complex technologies and strategies.

Service Design and Co-design can help you develop extremely relevant digital experiences.

Take any interaction with your customers as an occasion to learn.

Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.

In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.

The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.

The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.

This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!

After conducting market research, it's time to empathise with consumers and embrace their feedback.

Think of your brand as a glass box, transparent, that really conveys a message.

If you don’t know where you’re going, you might not get there.

Use this template to define who should be involved in your project and in what way.

Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.

The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.

Let's be honest, you cannot do without this template!

A one-week introduction to Design Thinking, with the five key stages of design principles explained.

Working to understand and correctly 'frame' the challenges faced by the destination and industry.

In order to be as accurate as possible, we have to address our assumptions by learning, observing, and practising design research.

The Principles of Design Thinking guide your day-to-day work.

Your smartphone updates its operating system seamlessly in the background. Your neighbourhood café changes its menu seasonally.

In order to make great things and find answers to the most complex problems, we have to take small, manageable risks.

It's time to gather and plan with your team how to test the feasibility of your prototype.

Defining a new image for the destination is defined by purpose.

Something that worked successfully not long ago can appear less relevant in the fast-changing circumstances we are in at the moment.

The first step in the creation of an audience strategy is a brainstorming Sprint.

Having customer personas is a great way to focus on your audience in a more targeted way.

After mapping out all the necessary information about your personas you might find it useful to create a sort of ID for the persona.

When you have well-defined personas to describe the audience of your DMO, you can start creating persona-specific content.

This Sprint gets destination teams re-strategising their hero product offering, adapting it to the new realities the post COVID Visitor.

With this template, you will be able to match your visitor's needs with your experiences.

In this template we will help you to start developing unique ideas for niche experiences.

In this mural, you will learn how to develop your own experiences within your destination.

In this Template, we will explore pairing together products and experiences within your destination to create unique trails & itineraries.

Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach.

The first step in the creation of a content strategy is a brainstorming Sprint.

Content teams are spending significant time and resources on, to produce content for the destination website, blog & social media channels.

Storytelling is the key to strengthen the message you convey about your destination.

Consumer behaviour is changing quickly and so are content preferences.

Planning content requires a structure to follow because the elements to take into consideration are multiple.

The staged recovery process will require a tilted strategy as the destination opens up.

With this sprint, you will be able to kick-off your work on your targeting after COVID-19.

With this template, we are gonna guide you in the creation of Recovery Campaign Concepts, stories for your target audiences and channels.

With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.

Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.

The industry needs support right now, more than it has ever done before.

This stage serves as the opportunity to define the relationship between the DMO and the destination's industry.

Start dreaming big! No matter the size of your destination, set some visioneering goals.