The Voice of Industry

Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism.

The millions of livelihoods which depend on a thriving visitor economy look for leadership to ensure barrier-free access to markets and connectivity, safe conditions in which to operate and most importantly trust so consumers have the confidence to start travelling once more.

Hundreds of thousands of micro, small and medium-sized enterprises woven together creating incredible, lasting experiences, is what makes tourism. The millions of livelihoods which depend on a thriving visitor economy look for leadership to ensure barrier-free access to markets and connectivity, safe conditions in which to operate and most importantly trust so consumers have the confidence to start travelling once more.

This critical inflexion point leads us to ask many questions about what kind of industry we want to see coming out of the pandemic. For most, necessity has led us to pivot, whether it's from international to domestic or from real visitors to digital subscribers. Whatever our background or situation, we are all forced to think like start-ups, to become true entrepreneurs and to learn to take risks as we don't just weather the storm, but innovate like never before to come out stronger.

Together with that storm come many questions that we as an industry must face. In this critical session, simply named 'The Voice of Industry', we're setting out to ask those questions, to invite industry to speak-up, to hear directly from the businesses. We're exploring how to open-up safely, responsibly and confidently, how to avoid further setbacks and how to chart a consistent way forward to sure up business resilience and consumer confidence for the months and years ahead.

We will be closing out 2020 with an optimistic outlook as we move forward into 2021, for what we hope will be the year of recovery. The voices shared during this session will form part of a The Recovery Manifesto, putting the needs of the industry directly to global, local and national leaders driving the recovery agenda.

This session is all about giving a voice to the industry and forming a common understanding as to the needs and opportunities to build a strong and resilient recovery together.

PART 1: What Industry Needs Right Now‍

  • Overcoming Immediate and Mid-Term Barriers
  • Survive. Then recover. Reflections on Sector Needs

PART 2: Supporting Local as a Catalyst for Sustainable Recovery‍

  • Valorising sustaining the power of 'shop local'
  • Growing local supply chains and authentic experiences

PART 3: The Macro View on Global Recovery and Private Sector Needs‍

  • Forecasts and Support: The Business Reality
  • Consumer Confidence vs. Business Confidence


Key Takeaways

Published on:
December 2020
About the contributor

Tiffany Misrahi

Vice President of Policy, WTTC

Tom Jenkins

CEO, ETOA

Daniele Beccari

Chief Product Officer, EVANEOS

Danid Meany

Director Partner Marketing, The Travel Corporation

Nick Hall

Founder & CEO, Digital Tourism Think Tank