AI’s Potential for Workflow Transformation: A Conversation with Brand USA

Artificial intelligence is transforming destination marketing at an unprecedented pace. Join us for an exclusive LinkedIn Live with Janette Roush, Senior Vice President of Innovation at Brand USA, to explore how DMOs can harness AI to boost competitiveness, creativity and operational efficiency. Drawing on Brand USA’s journey to become an AI-First Organisation, Janette will share practical insights from first-hand experimentation and strategic implementation of AI across the organisation.

1. AI-First Transformation: How AI is embedded into daily workflows and team culture
2. Productivity & Creativity Gains: The impact on content, visual production and data use
3. Strategic Advantage: How AI offers new competitiveness for DMOs under budget pressure
4. Risk & Reputation Management: Building trust while scaling innovation
5. Future Outlook: Preparing for the next wave of AI capabilities in tourism

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Nicholas Hall

CEO

Digital Tourism Think Tank

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‍Janette Roush

Senior Vice President of Innovation

Brand USA

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