1. An Introduction to Destinations

Understanding the wide range of organisations responsible for tourism

You will probably be familiar with the term ‘DMO’ - Destination Marketing Organisation, but perhaps not the many other acronyms surround it such as ‘CTO’ for City Tourism Organisations, ‘RTO’ for Regional Tourism Organisations and ‘NTO’ for National Tourism Organisations.

Who’s who in the DMO landscape?

Understanding the wide range of organisations responsible for tourism

You will probably be familiar with the term ‘DMO’ - Destination Marketing Organisation, but perhaps not the many other acronyms surround it such as ‘CTO’ for City Tourism Organisations, ‘RTO’ for Regional Tourism Organisations and ‘NTO’ for National Tourism Organisations.

To add to the mix, the term ‘DMMO’ has been shared a lot lately as DMOs of all kinds re-think strategies away from promotion towards ‘Marketing and Management’ .

This module is all about understanding the wide range of destinations and give you an opportunity to consider their different strategies and needs.

You will probably be familiar with the term ‘DMO’ - Destination Marketing Organisation, but perhaps not the many other acronyms surround it such as ‘CTO’ for City Tourism Organisations, ‘RTO’ for Regional Tourism Organisations and ‘NTO’ for National Tourism Organisations.

Who’s who in the DMO landscape?

Understanding the wide range of organisations responsible for tourism

You will probably be familiar with the term ‘DMO’ - Destination Marketing Organisation, but perhaps not the many other acronyms surround it such as ‘CTO’ for City Tourism Organisations, ‘RTO’ for Regional Tourism Organisations and ‘NTO’ for National Tourism Organisations.

To add to the mix, the term ‘DMMO’ has been shared a lot lately as DMOs of all kinds re-think strategies away from promotion towards ‘Marketing and Management’ .

This module is all about understanding the wide range of destinations and give you an opportunity to consider their different strategies and needs.